Hendrick Honda Bradenton BLOG

You'll Get a Real Charge Out of This!!

2012-01-29T20:40:00.001-05:00

HONDA has begun handing over the keys to its all-electric Fit EV. The first of the 2013-model cars have been delivered to Google, Stanford University and the city of Torrance, Calif., in advance of the public introduction this summer.
The three first cars will be part of a demonstration program to provide advanced research and driving feedback that Honda can use in the development of future electric cars and powertrains.
The initial recipients have particular reasons for wanting to take the wheel. For Torrance, where Honda’s American operations are based, the Fit EV will be passed around to various departments like management and parks and recreation. The goal is to learn whether an all-electric city fleet would be feasible.
“They’re also looking at this as an opportunity for how Torrance can become a city of the future,” said a Honda spokeswoman, Jessica Fini. That process will include increasing public awareness about electric vehicles and evaluating a charging infrastructure for the city.
At Google headquarters in Mountain View, Calif., the Fit EV will become part of what is called the G-fleet — alternative-power vehicles in the company’s car-sharing program — and will give Honda feedback on what multiple drivers like and don’t like about the car.
Perhaps the most intriguing research will be done by the Center for Automotive Research at Stanford. It took possession of the Fit EV as part of a research project involving behavioral aspects associated with the adoption of new technology. Drivers will be outfitted with electrodes, enabling researchers to measure human reactions to the car’s noises and alerts — when the car runs low on power, for example. Gasoline and electric Fits will make up the Stanford fleet.
Civilians interested in a Fit EV — without the electrodes — will have the opportunity first in certain areas of California and Oregon. Ms. Fini said those states were selected “because they’re mainly ground zero for electric vehicles, having the highest number of early adopters and charging infrastructures, so we felt they were the best markets to start.”
Availability will expand to some East Coast markets in spring 2013. The car is offered with only a three-year lease at a cost estimated at $399 a month.
Prospective customers can learn more about the Fit EV and fill out an application at fitev.honda.com. Honda says the site will expand in the spring with more information about the car.
Ms. Fini said the vetting process for potential lessees would include whether the applicant’s life style was conducive to having an electric vehicle, looking at factors like the length of the daily commute and whether a charger could be installed at home.
This is Honda’s second plunge into the world of battery-electric vehicles; it offered the Honda EV Plus for several years starting in 1997.
The Fit EV, based on the gasoline-powered Fit hatchback, made its debut at the Los Angeles auto show in November. It is powered by a 92-kilowatt electric motor and a 20-kilowatt-hour lithium-ion battery. The driving range is estimated at 76 miles on a charge in combined city and highway driving.

Come on In - You Can Be the Judge - Drive the all new 2012 Honda CR-V Today!

2012-01-19T13:38:00.002-05:00

Honda's new 2012 CR-V, certainly look all-new!

It has a degree of styling and refinement that just didn't exist in the three previous generations. It also rides and handles with confidence born out of recent engineering and development.

Recent owners are commenting on the 2012 CR-V's many admirable qualities -- and its price tag that starts at $23,105.

The powertrain has also been updated. A 2.4-liter, four-cylinder engine powers the CR-V, and it's paired with a five-speed automatic transmission. And the engine has been tweaked to produce five more horsepower and two more pound-feet of torque, for totals of 185 and 163, respectively.

Engineers also worked to reduce friction on both the transmission and the engine to make them more efficient. The result is an appreciable bump in fuel economy -- 3 miles per gallon better on the highway.

Front-wheel-drive CR-Vs now get 23 miles per gallon in the city and 31 on the highway, while models with the optional full-time all-wheel-drive are rated at 22 mpg and 30 mpg, respectively.

Even the base level two-wheel-drive LX model comes standard with tech goodies like:

a backup camera,

Bluetooth,

keyless entry,

a 160-watt stereo,

a feature that reads your text messages to you, and

a full-color screen at the top of the dashboard for the trip computer and stereo display

Seating is a comfortable affair, if you're up front. But the rear seats and their church-pew flat seat backs left a little to be desired over long rides. At least space isn't an issue; 6-foot-plus passengers can ride in the back with plenty of legroom and headroom. Plus, the floor is flat so the middle passenger can enjoy a trip without chewing on their kneecaps.

The New CR-Vs are here now. And our invitation is an open one. We'd like to hear your comments.

Honda Unveils 2013 Accord Coupe Concept

2012-01-12T13:05:00.006-05:00

Honda's tradition of 'evolving' it's product line may be shifting to a more daring form of design. It is not known to be revolutionary, even with a rollout of a brand new 'reengineered' editiont. The changes are generally modest even with a latest version of a product. Save for the Accord Concept that was recently showcased at the Detroit Auto Show, This Honda seems to reflect a stronger commitment to the styling of our times, where theres a demand for showing, yet not overstating a flowing more flamboyant style. This not at the expense of performance, comfort and convenience.

While it doesn't look significantly different from the current Accord, when you give it a second glance, a close second glance, there are some significant details that 'pop'. Like rounded curves and a more flowing design that replace the Accord's earlier profile.

A much more muscular look that started to emerge in 2008, is now accentuated with the introduction of arching lines over the rear fender and the addition of a larger grille. The hood now bulges at the front, making the coupe look more muscular as if Honda is ready to flex it's muscles.

Honda's concepts are usually a clear indicator of what the production version will look like, though some of the wilder pieces on the concept car, such as the multi-reflector headlights and chrome-surrounded fog lights, won't likely make it to production.

Are you ready for 20-inch wheels? Talk about 'something to crave', the concept car is equiped with 20-inchers that look surprisingly well proportioned to the body and wheel wells of this concept Accord Coupe. The concept's arching fender lines are a sleek addition to the very angular and straight-shooting current Accord coupe.

Look for the production version this fall.

When it comes to mobility...Honda does more!

2012-01-04T18:46:00.007-05:00

Last month the 'Power of Dreams' was once again realized and demonstrated....not on the ground,but in the air.

The headline reads, "Honda Aircraft Achieves First Flight of Third FAA-Conforming HondaJet and Announces Milestone on Remaining Test Fleet" Honda Aircraft Company announced on the one-year anniversary of flight testing of its first FAA design-conforming HondaJet aircraft, that its third conforming aircraft, referred to as "F2," joined flight test and has been conducting extensive flight testing since its first flight on Nov. 18, 2011. This milestone marks important progress toward the HondaJet's certification.
The point of this post is simple: Honda produces quality mobility solutions, for use in the Air, on the Ground and at Sea. And their commitment to quality, reliability, durability can be found manifest in every Honda Car and Truck. The proof is in the product. What are you driving?

Preventive Maintenance - A Priceless Practice

2011-12-30T12:10:00.002-05:00

Preventive Maintenance

Meet "Million-Mile Joe": We call him that because he just drove his 1990 Accord to an extraordinary milestone: one million miles. Congratulations, Joe. Way to go!
Driving a Honda for a million miles is an extraordinary feat. So how did Joe do it? For starters, he's read and followed his owner's manual and maintenance schedule to the letter. He's also a stickler for fluids, he checked them weekly, switched them seasonally (10W-30 in summer and 5W-30 in winter), and changed them every 5,000 miles. He's been loyal to the same brand of oil and never let it go below a quart low. You know how most people let their fuel go to almost empty? Joe never did. He's also a creature of habit, using only Honda air, oil and fuel filters. Joe never rode heavy on the brakes, and changed the fluid every few years. He's also replaced the fuel pump, both cooling fans and the radiator twice. Besides his fastidious maintenance, Joe's Accord made it to one million miles because he's loved it. He's treated it with respect and always drove it responsibly. In fact, Joe has only gotten one speeding ticket in a million miles—that must be some kind of record. When it comes to driving, Joe's the man.

2011-12-19T15:36:00.004-05:00

The All-New CR-V - UP FOR anything!

Are you?

In a Nutshell:

Sleeker Styling

More Fuel Efficient

More Powerful

More Technologically Savvy

Clever New Cargo Features

The perfect balance between a car-like feel and SUV Utility

We're pleased to announce, the 2012 Honda CR-Vs have started to arrive and we have them in stock for you to see and drive. The pricing details on the 2012 CR-V are available. Our first glimpse of the new CR-V was on December 5, when a Honda Corporate trainer brought one here to Honda Cars of Brandenton as part of Sales Training that was conducted here at the dealership.

Pricing for the 2012 Honda CR-V will start at $21,895 for the base CR-V LX 2WD to $30,095 for the top-of-the-line CR-V EX-L AWD with Navigation. This pricing does not include destination and handling charge of $810 per vehicle.

Honda's Executive VP of Sales summarized the new CR-V as follows, "For 2012, we’ve made critical upgrades to virtually every aspect of CR-V’s winning formula." Further stating, “The CR-V represents an excellent value for customers with pricing remaining relatively unchanged compared to the outgoing model despite the addition of numerous new features, improved fuel economy."

Honda says that the 2012 CR-V adds between $400 and $1,000 worth of standard features and technologies to each trim compared to the outgoing model it replaces. Even with loaded options, the 2012 Honda CR-V sees a modest price increase of $181 and on models equipped with navigation.

Power, i.e. HP is up +5, for the 2012 Honda CR-V it comes from a 2.4 liter i-VTEC 4-cylinder making 185-hp with a maximum torque of 163 lb-ft. EPA rated fuel-economy comes in at 23/31/26 mpg (city/highway/combined) for the 2WD model and 22/30/25 mpg for the AWD model.

We have the product now. They are ready to be driven. So stop in soon for a complete presentation of the product and a review of our pricing.

2011-12-14T16:15:00.002-05:00

Honda Environmental Vision

Realizing “the Joy and Freedom of Mobility” and “a Sustainable Society where People Can Enjoy Life”

In 2010, Honda announced within and beyond its organization that the company’s direction in the period leading to the year 2020 would be “to provide good products to our customers with speed, affordability and low CO2 emissions.”By “good products” we mean to embody customers’ wants and needs in attractive products using Honda’s unique technologies, knowledge and ingenuity. Such good products must be delivered with speed without making our customers wait, and at affordable prices that make our customers happy with their purchase. This is the direction Honda will take.“With low CO2 emissions” represents our conviction based on the strong sense of crisis that, as a manufacturer of personal mobility, Honda will have no future unless we achieve a significant reduction of CO2 emissions.This focus is encapsulated in the Honda Environmental Vision of a future in which environmental initiatives will allow people to realize “the joy and freedom of mobility” and “a sustainable society where people can enjoy life.” In this vision, Honda has expressed its strong determination to contribute to a society based on sustainability and harmony so that it can continue to offer excitement to its customers through products and services used for personal mobility and in people’s everyday lives.Honda is determined to turn this vision into reality by actively implementing environmental initiatives on a global level. Particular emphasis will be placed on the following aspects:
At each stage of its products’ life cycles (products, corporate activities), Honda aims toMinimize the use of fossil fuel and resources newly recovered from the EarthMinimize environmental impacts, including greenhouse gas emissions
Honda aims to reduce to zero greenhouse gas emissions from Honda products used for mobility and in people’s everyday lives

Honda global environmental slogan

Blue Skies for Our Children

“Blue Skies for Our Children” is the global environmental slogan adopted by Honda to express its commitment to the realization of this environmental vision through expanded environmental initiatives.The Honda engineers who took on the challenge to meet the stringent new emissions standards of the 1970s U.S. Clean Air Act, used the phrase “blue skies for our children” as a passionate rallying cry to devote themselves to this effort. Honda wants to pass on the “joy and freedom of mobility to the next generation” (for our children), therefore, we want to realize a sustainable society where people can enjoy life (blue skies). This slogan continues to represent Honda’s passion toward its environmental commitment which has not wavered and will remain resolute in the future.The Honda global environmental symbol shown on the above was chosen as the symbol for the environmental slogan. The environmental slogan and environmental symbol will be used in future environmental activities and communication throughout the world, both within and beyond the Honda Group.

2011-12-05T19:36:00.004-05:00

“Earth Dreams Technology”

A Revolutionary Next-generation Engine Technology

Bottom line?

Honda's latest strategy embodies a new plan that calls for top-of-industry fuel efficiency in every vehicle class within 3 years.
This plan is an outline for a revolutionary next-generation technology for automobiles called "Earth Dreams Technology."

Newly developed 2.4L class engine

Earth Dreams Technology Logo

"Earth Dreams Technology" is a next generation set of technological advancements which greatly enhance both driving performance and fuel efficiency at a high level, using as its base advanced environmental technologies to pursue the joy of driving unique to Honda. It is a series of measures in which efficiency of internal combustion components including engine, and transmission, as well as electric-powered motor technology, is further improved.
Through its implementation first in the mini-vehicle N BOX and gradually onto other vehicle models, Honda aims to achieve top-of-industry fuel efficiency for every category within three years, while simultaneously setting a timeline of 2020 to reduce by 30% CO2 emissions for all products sold worldwide, relative to emission figures for 2000.

Inspiration of the "Earth Dreams Technology" name:
"Earth Dreams Technology" is an expression for a set of technologies which takes into account both our need to protect the environment and our desire to provide a joy of driving.
Key features of “Earth Dreams Technology”
1. A gasoline engine which realizes top level driving performance and fuel efficiency.
2. A compact diesel engine which realizes the world's lightest body*1, top-of-class*1 acceleration performance and fuel efficiency.
3. CVT which combines at a high level the fun of driving and fuel efficiency.
4. A two-motor hybrid system which realizes top-of-industry efficiency*1.
5. A high-efficiency, high output electric SH-AWD hybrid system which combines superior driving and environmental performance.
6. A compact, high efficiency electric powertrain for EVs.

Summary of key features
1. Gasoline engine which achieves top-of-industry driving performance and fuel efficiency
By enhancing Honda's original VTEC (Variable Valve Timing and Lift Electronic Control System) technology to thoroughly improve thermal efficiency and minimize friction, a combination of high output and fuel efficiency was achieved. Further, a new engine series employing a new structure for higher expandability was developed.
By gradually renewing the engine starting with the mini-vehicle N BOX, Honda aims to utilize this technology to achieve top-of-industry output and fuel efficiency in every vehicle class within three years.
A wide range of engine classes including the 660cc, 1.3L, 1.5L, 1.8L, 2.0L, 2.4L, and 3.5L classes will feature the technology.
[ 660cc class engine ]
Employs DOHC and VTC (Variable Timing Control) to improve intake efficiency. Further, the compact combustion chamber realizes high thermal efficiency.
By shortening the bore pitch compared to the present engine models and reducing the thickness of the cylinder block and camshaft, engine weight is reduced by 15%*3 and fuel efficiency is improved by 10%*3.
[ 1.3 to 1.5L class engine ]
Employs VTC, direct injection technology and the Atkinson cycle using the DOHC, VTEC technologies as the base.
Extensive friction reduction measures are implemented.
[ 1.8 to 2.0L class engine ]
Employs direct injection technology and the Atkinson cycle using the DOHC, VTEC technologies as the base. Further, implementation of VTC and high-capacity EGR (Exhaust Gas Recirculation) to both the intake and exhaust ports realizes significantly reduced friction.
For the 2.0L class hybrid vehicle engines, use of an electric water pump eliminates the need for a belt in the auxiliary device and contributes to a reduction in friction. The VTC system allows fuel-efficient driving in various driving styles.
[ 2.4L class engine ]
Based on the DOHC and VTEC technologies, it employs VTC and direct injection technology and implements extensive friction reduction measures.
Standalone engine features 5%*3 improvements in fuel efficiency and output as well as a 10%*3 improvement in maximum torque compared to the previous engine.
[ 3.5L class engine ]
Employs new valve train mechanisms and direct injection technology in the SOHC, VTEC, VMC systems to improve by over 10%*3 of fuel efficiency and 5%*3 of output, relative to the present standalone engine model.
2. A compact diesel engine which realizes the world's lightest body*1, top-of-class*1 acceleration performance and fuel efficiency.
Through optimizing engine rigidity and combustion pressure, an aluminum open deck for the cylinder block was enabled in this top-of-industry lightweight*1 1.6L class diesel engine.
By downsizing from the present 2.2L engine and extensively reducing mechanical friction in each section, a friction level equivalent to present gasoline engine models was achieved.
Optimized thermal management system thanks to improvements in the cooling system reduces CO2 output by over 15%*3.
Employment of a compact, high-efficiency turbocharger and weight reduction in the reciprocating sliding section realizes a sporty and nimble ride.
3. CVT which combines at a high level the fun of driving and fuel efficiency.
Three CVT structures for mini, compact, and mid-size vehicle classes are newly developed to be adopted for a variety of engine models.
Reinforced belt is used to realize a structure for which a wide ratio range can be set.
Implementation of analysis technology over the contact behavior between the belt and pulley, and a high-precision hydraulic control system allows for continual optimization of hydraulic pressure to the pulley under a variety of driving conditions, contributing to improved fuel efficiency.
Use of an electronic oil pump to realize an idle stop system with high response contributes significantly to improved usability and fuel efficiency.
"G-Design Shift", a new coordinated control system for shift transmission, throttle, and hydraulic control responds quickly to driver demands and realizes an exhilarating, sporty drive with superior acceleration.
In the mini-vehicle class, a control mechanism and innovations in axle placement to reduce the engine size lengthwise, while a reduction in parts by simplifying the transmission casing structure helps realize a lightweight and compact body.
For the compact and mid-size classes, in addition to the reductions in size and weight, transmission efficiency was greatly improved by expanding the ratio range to achieve fuel efficiency improvements of 5%*3 and 10%*3 compared to the conventional CVT and comparable 5ATs, respectively.
4. A two-motor hybrid system which realizes top-of-industry efficiency*1.
A two-motor hybrid system featuring top-of-industry efficiency*1 enhancing driving performance and reduced CO2 emissions has been newly developed.
Special lithium-ion battery and charger is employed to enable mounting on plug-in hybrid vehicles.
Mid-sized vehicles equipped with this system are scheduled to begin production, starting with the plug-in hybrid model in 2012 and the hybrid model in 2013.
Three driving modes allowing for top-of-industry efficiency*1 for various driving environments were developed; an "EV driving mode" for urban environments, a "hybrid driving mode" using electricity generated by the motor, and a "engine-connected driving mode" where the engine and tires are mechanically connected during high-speed cruising.
Combination with a high-output 120kW motor allows for superior environmental performance and driving enjoyment.
5. A high-efficiency, high output electric SH-AWD hybrid system which combines superior driving and environmental performance.
A new hybrid system, electric SH-AWD, was developed for large-sized vehicles. By combining a 3.5L, V6 engine with this hybrid system, acceleration equivalent to V8 engines, as well as fuel efficiency equal or superior to in-line 4-cylinder engines were realized.
An electric 4WD system with independent 20kW+ motors on both sides for the rear wheels combines a 7-speed dual clutch transmission system with a built-in 30kW+ high-efficiency motor with the engine.
By mounting a high-performance lithium-ion battery and optimally controlling the front and rear motors, a new hybrid system with high fuel efficiency and output was realized.
By mounting two independent motors in the rear and employing a newly developed bilateral torque adjustable control system, incredibly tight cornering just like driving "on-the-rail" is realized. With this mechanism, Honda strives to provide a stable ride for various driving environments.
6. A compact, high efficiency electric powertrain for EVs.
Thanks to the high efficiency coaxial motor, low-friction gearbox and electric servo brake system, the system realizes the highest electrical consumption capability in the world*1, meeting the required AC consumption rate of 29kWh/100mile(116MPGe) as set forth by the United States.
A traveling distance of 123 miles*2(LA-4mode: unadjusted) or 210km*2(JC08 mode) was achieved thanks to the mounting of a high capacity lithium-ion battery.
When using the 240V U.S. electric source, a full charge takes less than 3 hours. (From the time a low-charge signal is lit till full charge)
By offering three driving modes (SPORT, NORMAL, ECON), the driver can freely select from a number of options to meet the needs of various driving styles such as power-saving or sporty drive.
*1
Honda internal research (as of November 30, 2011)
*2
Honda calculations
*3
Compared to Honda products

Before your next BIG leap in life. What's yours?

2011-11-27T12:20:00.008-05:00

The All-New CR-V
From bumper to bumper, the all-new CR-V is loaded with pretty much everything you need to tackle your Leap List. It’s your ultra-versatile adventure partner, and it’s built to take you just about anywhere you want to go.

What's a 'Leap List'?
The new 'catch phrase' is an adaptation of a 'bucket list'..."Leap List"! Let's see if it catches on>>>>

Honda Unveils All-new ASIMO with Significant Advancements

2011-11-12T16:37:00.005-05:00

On November 8, 2011, Honda Motor Co., Ltd. unveiled an all-new ASIMO humanoid robot newly equipped with the world's first1 autonomous behavior control technology. With a further advance in autonomy, the all-new ASIMO can now continue moving without being controlled by an operator. Moreover, with significantly improved intelligence and the physical ability to adapt to situations, ASIMO took another step closer to practical use in an office or a public space where many people come and go.

Since the establishment of the company, Honda has continued to take on new challenges in the effort to create new products and advance technologies with the spirit of utilizing technology to help people. In the area of humanoid robot research, Honda has been developing and advancing the ASIMO humanoid robot to realize a dream to be useful for people and to help enrich people's daily lives.

Honda has a newly established collective name, Honda Robotics, to represent all of its robotics technologies and product applications created through its research and development of humanoid robots. While continuing the research and development of humanoid robots, Honda will also focus on applying robotics technologies to mass-produced products and putting product applications into practical use.

Based on this concept of Honda Robotics, Honda also introduced an experimental model of a task-performing robot arm that was developed while applying multi-joint simultaneous orbit control and posture control technologies amassed through the research and development of ASIMO. This robot arm can be remotely controlled to perform tasks in unstable places which are difficult for people to access.

2011-11-07T18:25:00.009-05:00

Some more awesome news for the Honda Family! The Honda Pilot has been nominated for the Cars.com Shoppers' Choice Award.

This elite list of 10 vehicles was determined using our shoppers’ new vehicle searches, contacts to dealers, consumer review quantity and consumer review rating. In order to be considered for this award, all of these shopper activities had to rank significantly about our site's averages.
Let the voting begin!
Voting for the Cars.com Shoppers’ Choice Award is open to all consumers and is taking place on the Cars.com Facebook page now through November 30, 2011. The winner will be revealed at the Cars.com “Best of the Year Awards” taking place in January 2012. Winning this prestigious award will speak to the quality and overall consumer excitement for the Honda Pilot.
Rally your customers for votes!
Because the Cars.com Shoppers’ Choice Award is determined by the total number of votes each vehicle receives by Cars.com Facebook fans, you can help drive votes to the Honda Pilot. See our promotion tips to help you promote the Honda Pilot to all of your shoppers and encourage them to vote.
Good luck!

Performance, Quality and Safety

2011-11-03T14:04:00.007-04:00

"The Car and Driver '10Best' awards are among the most coveted awards in the industry," said John Mendel, executive vice president of American Honda Motor Co., Inc. "These awards recognize the company's ongoing emphasis on performance, quality and safety, and Honda is honored to have its vehicles regarded so highly over the years."

Car and Driver magazine has named the 2011 Honda Accord and the 2011 Honda Fit as two winners of its prestigious and highly competitive, annual "10Best Cars" award.

Now in its eighth generation, the Accord has achieved "10Best" status 25 times in the 29 years that Car and Driver editors have been conducting the competition, more than any other vehicle in the award's history.

The Honda Fit has also been honored with 10Best status in each of the five years that it has been on sale in the United States.

Honda to Debut 2012 CR-V, 2013 Fit EV at LA Auto Show

2011-10-26T13:26:00.004-04:00

Oh Yes! This 2011 Honda CR-V Concept
(what we expect to see as the 2012 CR-V)
may be exactly what we've all been waiting
for!!!

Honda has kept things simple and clear with their debuts at this year’s Los Angeles Auto Show, schedule for next month. At the event, the Japanese automaker has promised to bring not only the 2012 CR-V, but also a production version of the 2013 Fit EV, which also made its debut in concept form in LA last year.

“With a new design—both inside and out, new features and new possibilities, the 2012 CR-V will set a new standard for the class,” Honda says on its official website. “As a top-selling crossover for over five years, expectations for the 2012 CR-V are high and we're confident they will not only be met, but exceeded. Much more will be revealed over the next several months.

"The body of the new CR-V will see much more aggressively shaped than the previous generation, but the biggest changes have to be what’s happening under the bonnet and on the inside. The US engine range will see a new 2.5-liter four-cylinder being introduced, while a third bench should be introduced, making room for seven people, thanks to "a more accommodating and spacious design."The CR-V will still be offered with a 2.4-liter gasoline engine, but according to recent spec sheets the power has dropped slightly from 180 hp to 175 hp. As for the new 2.5-liter four-cylinder engine that will churn out 201 horsepower in the 2012 Honda model. Like the much criticized new Civic, the CR-V will keep offering a five-speed automatic instead of newer six-speed units that are leading the industry.As for the Fit EV, which should enter production next year, it will be powered by a lithium-ion battery and a version of the electric motor used in the automaker's FCX Clarity fuel cell vehicle. The range should be 100 miles (160 km) and the car will be able to reach a top speed of 100 miles per hour (160 km).

Our Thanks and Prayers to The Dan Weldon Family

2011-10-18T13:36:00.009-04:00

Dan Wheldon was a mainstay of the Honda IndyCar program from his debut in 2003 with Andretti Green Racing. In 134 IndyCar race starts, he won 16 times, and recorded 93 top-10 results. Wheldon won the Indianapolis 500 for the first time in 2005, going on to win the series championship that year, and won the '500' again earlier this year. He also scored Honda's first IndyCar victories at Twin Ring Motegi in Japan, winning at the Honda-owned circuit in 2004 and again in 2005.

Erik Berkman (President, Honda Performance Development) on the loss of Dan Wheldon: "For everyone in the Honda family, this is a day of tragedy and incalcuable loss. For us, Dan was more than a driver, he was a member of the Honda family. But most of all, our thoughts and prayers go out to his family, wife Susie and two young sons. Dan had a passion for motorsports and a wonderful personality that made him a friend to everyone in the racing community. His talent and dedication were an inspiration to us all. We will miss him terribly, and everyone at Honda extends our deepest sympathies to his family, friends and fans across the world."

The Power of Dreams - Revisited

2011-10-13T11:49:00.006-04:00

Honda is a company founded by a dreamer. It is a company that believes in the Power of Dreams. In that spirit Honda has created a series of short films that celebrate the people that have those dreams. People who have the courage to dream, to follow their dreams, to face failure and overcome it, and to turn failure into success.

Some people in this documentary you may recognize, some you may not know. But we can all learn and grow from their lessons. Empowered by their deeply held beliefs and guiding philospohies, these people make the impossible real.

From creative visionaries like Deepak Chopra, to Honda engineers, F1 racecar drivers to scientists, the people featured in these films are living the Power of Dreams everyday. Proof positive that there is indeed power embodied in your dreams.

Your dreams can be used to change your life. To see a version of future, to solve challenging problems and to see new ways to take advantage of the many opportunities that life presents. Many people find their most creative ideas unfold in their dreams. They sleep with a notebook, journal or sketchbook by their side. Not a bad idea.

One can travel the world in a dream, or find new motivation actually to do so. One can role play a course to fulfill their aspirations, or go introspective about their life and their future. In this way dreams can be a tool to visualize. In sports, in business, in every walk of life, as if a practice session, a dress rehearsal...dreams provide a nonintimidating to test the waters of a new adventure or challenge.

We believe in the Power of Dreams here at Honda Cars of Bradenton. Home of the Real Deal. Where Real Deals lead to the realization of your Real Dreams.

Inquiring minds want to know 'your' good reasons....

2011-10-04T10:57:00.003-04:00

We really want to know YOUR reasons to buy a Honda Car or Truck. In Honda's most recent ad campaign our 'celebrity' spokesperson presents the rational reasons one might choose to buy a Honda Accord, Civic Pilot, CR-V, Odyssey or Fit. In these commercials we go on to cite 3rd party sources like Edmunds, Kelly Blue Book and JD Powers. Accolades for the Honda product abound.

But what's most important to us, here at Honda Cars of Bradenton, is what your reasons are. A one liner will do and be much appreciated.

2012 Honda CR-V Concetp made is public debut!

2011-09-23T11:23:00.000-04:00

The 2012 Honda CR-V Concept made its public debut at the Orange County International Auto Show in Anaheim, Calif., today, and introduced the styling direction for the all-new, fourth-generation CR-V. The 2012 CR-V is set to go on sale in the United States by the end of the year and will debut at the Los Angeles Auto Show in November.

"The 2012 CR-V Concept strongly hints at the more dynamic and refined look of the upcoming model," said John Mendel, executive vice president of sales for American Honda. "As the best-selling SUV in each of the past four years, the 2012 CR-V promises to build on its highly successful formula with even more style, innovative features and higher fuel economy."

The CR-V Concept embraces a distinctive and bold styling direction for the top-selling1 SUV in the United States. Compared to the current-generation CR-V, the concept model takes on a more aggressive stance with deeper sculpting of the body lines and a bolder front fascia. The front bumper's smooth-flowing lines are highlighted by a horizontal three-bar grille and deeply set multi-reflector headlights. The lower front bumper wraps smartly upward to convey SUV capability with a generous approach angle, while the lower front bumper design now integrates more smoothly with the fascia for improved aerodynamics.

The CR-V's signature vertical rear taillights remain for 2012 with a more three-dimensional style that wraps further into the design of the vehicle. The CR-V Concept's large 5-spoke machined alloy wheels and bold fender flares emphasize the vehicle's dynamic presence and capability.

The all-new 2012 CR-V will improve upon the current model in a variety of ways, and will feature a more fuel-efficient engine and reduced body weight. In addition to all-new exterior styling, the 2012 CR-V will have an all-new interior with a more accommodating and spacious design.

Currently in the fifth year of its model cycle, the CR-V continues to sell at a record pace. The 2011 CR-V was among the highest-ranked vehicles in its segment for initial quality in J.D. Power & Associates' 2011 Initial Quality Study (IQS), where it finished second to the Honda Element in the compact SUV segment. The CR-V is sold globally in more than 160 countries throughout North America, South America, Europe, Asia and Africa. In the U.S., CR-V is manufactured in Ohio at the East Liberty Auto Plant of Honda of America Manufacturing, Inc., using domestic and globally sourced parts. The East Liberty Auto Plant earned a Silver Award for outstanding quality in the recently released J.D. Power 2011 Initial Quality Study. The 2012 CR-V Concept will be at the Orange County International Auto Show from September 22 to 25 in the Honda display.

Keep posted for additional details about the 2012 Honda CR-V!

2012 Honda Fit is GO!

2011-09-21T16:57:00.000-04:00

The 2012 Honda Fit is GO!

Updates Include:

-New styling for Front Fascia and Wheels

-Body-colored side mirrors

-Interior enhanced with all-black dashboard components for a more unified color theme (replacing gray and black theme) along with new chrome accents on the instrument panel

-Fit Sport seats enhanced with premium fabric

-New design for center beverage holders

-Increased sound insulation for improved Noise/Vibration/Harshness

-Feature additions: Fit adds security system; Fit Sport adds steering wheel audio controls; Fit Sport with Navigation adds Bluetooth® HandsFreeLink®

-New colors: Blue Raspberry Metallic replaces Celestial Blue Metallic, Orangeburst Metallic replaces Orange Revolution Metallic

Come in today and place your order!

2012 Honda Pilot Debuts with Sleek New Look, Improved Fuel Economy and Upgraded Interior Features

2011-09-13T09:51:00.000-04:00

25 mpg Pilot 2WD achieves top highway EPA rating for an eight-passenger SUV

The Honda Pilot eight-passenger SUV receives a wide range of upgrades for 2012 with a sleeker front-end design, enhanced interior features and an EPA highway fuel economy rating of 25 mpg on two-wheel-drive models, an increase of 2 mpg compared to 2011 models.

The new styling for the front fascia, with its three-bar chrome-style grille, conveys a more sophisticated crossover SUV appearance. Interior styling changes focus on instrument panel refinement and a more intuitive button layout. For 2012, audio system upgrades on Pilot EX and EX-L models include a 2 GB CD-Library (CD-L) and Bluetooth® Audio Streaming, along with the addition of Bluetooth HandsFreeLink® to those trim levels.

Feature upgrades on the Pilot EX-L include the addition of a full-color 8-inch intelligent Multi-Information Display (i-MID) for audio and vehicle information. Models equipped with the available Honda Satellite-Linked Navigation System for 2012 receive subscription-free FM Traffic, 15 GB audio hard disk drive memory (HDD), and a higher-resolution display.

The fuel economy gains for 2012 result from combined improvements to the powertrain, chassis and vehicle aerodynamics. The 250 horsepower i-VTEC V-6 engine includes additional measures for friction reduction and improved efficiency. The 2012 Pilot becomes quieter with additional noise insulation and other enhancements throughout the vehicle.

Body

The 2012 Pilot's new grille and front fascia replace the prior model's six-sided grille insert with a distinctive three-bar horizontal design. Reconfigured multi-reflector halogen headlights and turn signals contribute to the new look with a layout that relocates the turn signal from an outboard position to an inboard position within the headlight housing. A new front air dam and optimized strakes (the rectangular air deflector in front of the wheels) help reduce frontal area and unwanted air turbulence, both of which impact fuel economy. Rounding out the exterior design changes, Pilot EX and above models receive an all-new five-spoke, 18-inch aluminum alloy wheel design (plus 1-inch compared to the previous model). Pilot Touring alloy wheels feature an exclusive six-spoke design with a high-contrast machined surface. Pilot LX models are equipped with 17-inch styled-steel wheels.

Exterior dimensions for 2012 are similar to 2011 with identical measurements for width (78.5 inches), height (71.0 inches for Pilot LX and 72.7 inches for Pilot EX, EX-L and Touring) wheelbase (109.2 inches) and track (front 67.7 / rear 67.5 inches). Overall length increases 0.5 inches to 191.4 inches as a result of the front styling changes. Ground clearance is basically the same at 7.97 inches, down slightly from 8.00 inches in the previous model.

Interior

Interior styling changes are designed to increase refinement throughout the cabin while also enhancing the intuitive nature of the controls. The instrument panel uses a more unified color theme with less contrast between panels. A glossy black center panel for audio controls replaces the high-contrast silver panel of the previous model. Speedometer and tachometer gauge faces incorporate a new look with distinct segments surrounding each meter's perimeter, along with white background illumination for nighttime driving instead of the previous model's aqua-blue background illumination. The redesigned center stack adds a subtle U-shaped character line and different textures to create a layered effect on the panel. Ideal for phones and audio players, a larger center storage pocket is 0.4-inches taller. A simplified layout for the climate controls replaces some of the buttons with dials for a more intuitive, easy-to-use overall design.

The top of the center stack on each Pilot model contains a unique display that varies by model. Pilot LX and EX models contain a three-line display. Pilot EX-L models for 2012 (without navigation) receive the new i-MID, which provides a convenient platform for integration of vehicle information and compatible personal electronics through a color LCD screen and intuitive steering wheel controls. The Pilot EX-L rearview camera display appears in the i-MID and includes guidelines for judging parking distance. The i-MID also shows HandsFreeLink® operation, user-loaded wallpaper such as photos, a fuel-economy display and an audio interface.

Available on Pilot EX-L and standard on Touring, the 2012 Pilot adopts the latest version of the Honda Satellite-Linked Navigation System™2. Now with 60 GB of total system memory (includes 15 GB allocated for user media) and voice recognition for three languages, this system uses multiple global positioning satellites covering all of the U.S. including Alaska and Hawaii, as well as Canada and Puerto Rico. Its new FM Traffic feature provides free, continuous updates on traffic and incidents, helping drivers avoid gridlock. The hard drive can store thousands of minutes of music, which is accessible by simple voice commands using the Song By Voice™ feature. Additionally, 2012 Pilot models with navigation feature a multi-view rear camera (wide view, normal view and top-down view), with the image displayed on the navigation screen for convenient parking help when in Reverse.

Adding to the comfort level of the 2012 Pilot is a reduction in noise, vibration and harshness (NVH). Enhanced body seam sealing around the unit-body connection points, and re-tuned rear suspension sub-frame mounts, result in lower noise levels in the passenger cabin. Other specific NVH countermeasures include body-seam sealants to reduce air leaks, enhanced pillar separators, revised insulation materials and acoustic windshield glass on all models.

The tailgate features a lift-up glass hatch for convenient access to the rearmost cargo area. The model's 18.0 cubic-feet of cargo space behind the third row matches or exceeds the trunk space of a typical large sedan and can accommodate items as large as a mid-size cooler or a folded stroller. For maximum cargo space, the second and third rows fold flat into the floor to create 87.0 cubic feet of storage capacity, while also providing sufficient width for 4-foot-wide items.

The cargo area has a hidden storage well that provides 2.8 cu-ft. of additional space and can combine with the above floor storage area by securing the hinged cover against the seatback. The Pilot Touring also provides a load-supporting cargo net (20 lbs. maximum weight) to further subdivide the rear cargo area.

Key interior dimensions are identical to the previous Pilot model, including front headroom (40.0 in. for Pilot LX and EX, 39.3 in. for moonroof-equipped Pilot EX-L and Touring), second-row headroom (39.8 in.) and rear headroom (38.2 in.), legroom (front 41.4 in., second-row 38.5 in., and third-row 32.1 in.). Passenger volumes are likewise identical (153.7 cu-ft. for Pilot LX and EX, 152.7 cu-ft. for Pilot EX-L and Touring), as are cargo volumes (87.0 cu-ft. total, 47.7 cu-ft. behind second-row seats, and 18.0 cu-ft. behind third-row seats).

Safety

Safety technology includes the Advanced Compatibility Engineering™ (ACE™) body structure that helps reduce the amount of crash energy reaching the passenger compartment and can enhance frontal collision compatibility. Additional safety equipment includes three-row side curtain airbags with a rollover sensor, driver's and front passenger's side airbags with passenger-side Occupant Position Detection System (OPDS), active front seat head restraints and anti-lock brakes with electronic brake distribution and brake assist. Vehicle Stability Assist™ (VSA®), commonly referred to as Electronic Stability Control, is standard on all models. The 2012 Pilot also meets new federal regulations with taller rear head restraints.

Powertrain

Power comes from an advanced 24-valve, all-aluminum engine with "intelligent" Variable Valve Timing and Lift Electronic Control (i-VTEC) technology with Variable Cylinder Management (VCM). The VCM system allows the V-6 engine to operate in six-cylinder mode for power and four- or three-cylinder modes for efficiency. Fuel economy improves for 2012 with an EPA-estimated1 city/highway/combined fuel economy of 17/24/20 mpg on 4-wheel-drive models and 18/25/21 mpg on 2-wheel-drive models. Representing a 1-mpg increase in City, a 2-mpg increase in Highway and a 2-mpg increase in Combined, this gives the 2012 Pilot 2WD the highest fuel economy of any 8-passenger SUV and the Pilot 4WD the highest fuel economy for any mid-size 4WD SUV.

Fuel-efficiency enhancements include the application of engine friction-reduction technologies including a plateau-honed engine block, low-friction piston treatments, ion-plated piston rings and 0W-20 oil. Additional fuel economy-enhancing measures include the use of a load-variable alternator and high-efficiency spark plugs. The VCM operation range has also been expanded.

The 5-speed automatic transmission features Grade Logic Control to help maintain the most appropriate gear when going uphill or downhill, thereby avoiding gear "hunting." The available VTM-4 system on Pilot 4WD models adds fully automatic 4-wheel-drive capability. VTM-4 delivers seamless, "decision-free" application of 4-wheel-drive when needed, a key benefit compared to conventional systems. The system also provides a "lock mode" – available when in first or second gears up to 18 mph and activated by a button on the instrument panel – that can deliver the maximum-possible torque transfer to the rear wheels to aid in extraction from extremely low traction or stuck conditions.

Chassis

The suspension is a fully independent system with front MacPherson strut and rear multi-link with trailing arm designs that contribute to responsive driving characteristics for an SUV. The 109.2-inch wheelbase facilitates a smooth ride. A tight turning diameter of 37.9 feet aids maneuverability in tight parking situations.

Chassis improvements that directly improve fuel economy include a variable-displacement power steering pump, low-rolling-resistance tires, and low-drag front ventilated and rear disc brakes. Improved aerodynamics, the front strakes, splash shields and inner fenders, and reduced frontal area also contribute to improved fuel economy.

Models and Features

As with the prior model year, the 2012 Pilot is available in four model choices (Pilot LX, EX, EX-L and Touring), and each is offered in either 2-wheel-drive or 4-wheel-drive configuration.

Pilot LX

Standard comfort and convenience features on the Pilot LX include a front and rear air conditioning system with air-filtration system, keyless entry with simplified operation, tilt and telescope steering column, cruise control, power windows with auto-up/down driver's and passenger's window, power door and tailgate locks, AM/FM/CD stereo system with seven speakers including a subwoofer and Radio Data System (RDS), trip computer, heat-rejecting tinted glass, integrated Class III towing receiver, and more. For 2012, the Pilot LX adds AAC audio file playback capability from data discs to the CD player.

Pilot EX

The Pilot EX adds a tri-zone automatic climate control system with humidity control and air filtration, a power driver's seat with 10-way power adjustment with lumbar support, security system, XM Radio®5, body-colored side mirrors and door handles, alloy wheels, roof rails, fog lights, exterior temperature indicator, HomeLink® Remote System, and more. For 2012, the Pilot EX now also features Bluetooth HandsFreeLink (previously exclusive to EX-L with Navi and above models), Bluetooth audio streaming and a new 2 GB CD Library (CD-L) replaces the previous 6-disc CD changer.

Pilot EX-L

Additional Pilot EX-L features include leather-trimmed seating surfaces, heated front seats, 4-way power front passenger's seat, one-touch power moonroof, an automatic-dimming rearview mirror and the availability of either the Honda Satellite-Linked Navigation System™2 or the Honda DVD Rear Entertainment System with a 9-inch screen. The addition of either the navigation or the entertainment system also adds a 115-volt power outlet. New for 2012 is the addition of a power tailgate to the Pilot EX-L, a USB Audio Interface, and an intelligent Multi-Information Display (i-MID) with QVGA resolution. The i-MID includes a rearview camera display, iPod album artwork display and a user-loadable wallpaper function.

Pilot EX-L with Navigation

The Pilot EX-L with Navigation adds an upgraded navigation system with higher VGA resolution replacing the previous QVGA display and an internal hard drive that replaces the previous model's DVD-based system. New features include FM Traffic, Song by Voice™, rearview camera with a 3-mode display and a Multi-Information Display in the center of the gauge cluster.

Pilot Touring

The top-of-the-line Pilot Touring includes the Honda Satellite-Linked Navigation System™2 with rearview camera, a Premium Audio System with 10 speakers, Bluetooth HandsFreeLink4 and Audio Streaming (with selected phones), the Honda DVD Rear Entertainment System, two-position memory seats, roof rails, corner and backup sensors, side-mirror integrated turn indicators and more.

Colors available for 2012 include Alabaster Silver Metallic, Bali Blue Pearl, Crystal Black Pearl, Dark Cherry Pearl, Polished Metal Metallic, Taffeta White, White Diamond Pearl, new Dark Amber Metallic (replaces Mocha Metallic) and new Glacier White (Pilot Touring). Fabric and leather interior color choices, which are matched to selected exterior colors, include beige, black or gray.

Awards and Accolades

From building initial quality impressions to providing fun-to-drive character with lasting durability and reliability, the Pilot carries forward the essential DNA that defines all Honda vehicles. These traits have previously earned the Pilot multiple awards, including "Best Value of the Year" from IntelliChoice, Edmunds.com's "Most Wanted SUV," and it was named one of Kelley Blue Book's "Top 50 Most Popular Cars." The Honda brand has also won the Edmunds.com “Best Retained Value Award” for Non-Luxury Brands.

The Pilot is assembled from domestic and globally sourced parts at Honda Manufacturing of Alabama in Lincoln, Alabama. Honda R&D Americas designed and developed the Pilot in Raymond, Ohio, and Torrance, California. The 2012 model became available for sale on August 31.

2012 Pilot Feature Change Summary

All-new front fascia, grille and headlights

New 18-inch aluminum wheels (17-inch styled steel on Pilot LX)

Upgraded interior materials and revised instrument panel with new center stack layout

Acoustic windshield glass (previously exclusive to Pilot EX-L and Touring)

Upgraded audio and available navigation systems

Improved EPA-estimated1 fuel economy (+1 mpg City/+2 mpg Highway/+2 mpg Combined)

Pilot LX adds:

AAC audio file playback from data discs to the CD player

Pilot EX adds or replaces:

18-inch aluminum wheels and P235/60R18 all-season tires

Bluetooth HandsFreeLink and Bluetooth audio streaming

2 GB CD Library (CD-L)

Pilot EX-L adds or replaces:

Power tailgate

Intelligent Multi-Information Display (i-MID) with QVGA resolution (includes backup camera display, album artwork display and user-loadable wallpaper function)

USB Audio Interface

Pilot EX-L with Navigation adds or replaces:

Upgraded navigation system with higher VGA resolution and 60-GB hard drive (includes 15 GB audio hard drive memory) and FM Traffic

Song by Voice™

Wide-view rearview camera with 3-mode display

Basic Specs:

Engine: 3.5-liter 24-valve SOHC i-VTEC® V-6

Horsepower: 250 hp @ 5,700 rpm

Torque: 253 lb-ft. @ 4,800 rpm

EPA-estimated1 fuel economy, City/Hwy/Comb.: 17/24/20 (4WD), 18/25/21 (2WD)

Seating capacity: 8

Passenger volume: 153.7 cu-ft.

Cargo volume: 18.0 cu-ft. (minimum), 87.0 cu-ft. (maximum)

Towing capacity: 4,500 lbs. (4WD), 2,000 lbs. (2WD)3

Standard airbags: Driver's and front-passenger's dual-stage, multiple-threshold front airbags; driver's and front passenger's side airbags with passenger-side Occupant Position Detection System (OPDS); and 3-row side-curtain airbags with rollover sensor

Standard Vehicle Stability Assist™ (VSA®) and an Anti-lock Braking System (ABS) with Electronic Brake Distribution and Brake Assist

Additional media information including detailed pricing features and high-resolution photography of the 2012 Honda Pilot is available at www.hondanews.com. Consumer information is available at automobiles.honda.com/pilot.

Honda is Highest-Ranked Non-Premium Brand!

2011-08-29T15:54:00.001-04:00

The J.D. Power and Associates Initial Quality Study SM (IQS) ranked Honda Accord, Civic, Fit, Insight, Crosstour, Element and Ridgeline as the highest performers in defined car and truck segments within the first 90 days of vehicle ownership. Awards included “Highest Ranked in Initial Quality for Sub-Compact Car, Compact Car, Compact Crossover/SUV, Midsize Car, Midsize Crossover/SUV, Midsize Pickup.” That’s more than any other automaker.

Download the article. (You need Adobe® Acrobat® to open this PDF document.)

Honda Cars...Back on Track...Some sweet Stuff on the Horizon

2011-08-16T13:19:00.004-04:00

There's no question about Honda being a leader in the Global Automotive Market. Next year is going to be a big one in terms of New designs, advances in technology, and the introduction of advanced and refreshing new styling across the board. While the Earthquake set the company back in terms of production, Honda remains at the forefront of that creative/technological curve. The redesigned Civic has trickled into dealership up to now, but inventories will grow swiftly in the weeks ahead. And availability is power in the car industry.

Of the twelve Models that are available globally, the CR-V with be the first to follow the Civic, with a 'new' look and feel this winter. Next to appear will be a redesigned Accord in the spring.

These three models represent 70% of the U.S. Sales, that's huge!

Here's a tidbit of news, rumor has it that Honda has developed a large-car hybrid power train system. This may be introduced as early as next year. So for those that have wondered when our
larger models will be available with a hybrid option....looks like that may be on the horizon.

Here's a summary of what one may expect to see from Honda in the months/years ahead. Let me know if there's anything you've heard, seen or expect.

Fit

Hybrid version in Europe only. It's only fair, the Fit aka Jazz in Europe was introduced there five years before here in the States.

Redesign due in the summer of 2013

Fit EV: this may be the rumored "battery-electric commuter car". Look for it in 2012

Insight

Face lift next spring.

Civic

Minor setback in production due to the earthquake

Natural Gas version in the fall

CR-Z

The first Hybrid sports car may benefit for a higher-performance edition

A SEMA edition with 200 hp was developed by the Mugen unit last year

Accord

Redesigned model in the spring, shorter, narrower track, same wheelbase

Back to one 2.4L engine, maybe

De-emphasis on the V6, still available

A four cylinder hybrid Accord? Maybe?

A plug-in hybrid by he end of 2012

Accord Crosstour

A four cylinder edition!

FCX Clarity

Hydrogen powered fuel cell technology in The Clarity is in a beta test in Southern California...

Don't look for a production version of this until 2018

CR-V

Redesigned for introduction in November

Available with a 201-hp 2.4L engine

No V-6

But maybe a Hybrid

Element

No Element in sight...but something like it, Fall 2012

Pilot

Minor face lift in the fall

Followed by a full redesign in 2013

Odyssey

Redesigned and introduced in 2010

Ridgeline

Fuel economy enhancement for 2012

Discontinued in 2013

Maybe replaced with a compact pickup, derived from the CR-V

The Real Deal!....not the Real Steal...

2011-08-10T16:46:00.003-04:00

The Honda Accord...the 'One'. The Honda Civic, something for everyone...even car thieves? I heard the rumor a year or so ago, and only now do I have any convincing evidence that it's true. A new report from the National Insurance Crime Bureau found that 1994 Honda Accords were the most stolen cars in the United States in 2010.

The 'Bureau' shows that the 1994 Accord topped the list...and surprisingly the Accord is followed by the 1995 Honda Civic. Wow! Talk about supply and demand! By the way, the Accord has been at the top of the list for the last three years.

Funny thing is, the thieves preferences are shifting somewhat. For the first time since 2002, domestic brands are being favored over the foreign brands. Ford has three slots, Dodge two, and Chevrolet one. When you count the Acura Integra(1994), Honda has Four spots...#1, #2, and #8. I'm amazed. This may just be just another untapped source of Market Research.

The FBI claims that overall automobile thefts are down this past year, about 7.2 percent since 2009. If this is true, this will be the lowest level since 1967.

I don't know all the reasons for the thefts and the reduction overall, some attribute it to the new anti-theft technology that we find in newer cars.

The fact remains...the best deal is a 'Real Deal'...not a 'Real Steal'.

When Times are Tough the Tough Start Giving...

2011-08-04T15:59:00.006-04:00

Hendrick Automotive Group is not an organization to brag about it's many contributions to the community. I'm sharing what follows, simply as an example of the fact that some big companies do pitch in locally to help their own. Honda Cars of Bradenton is one of two dealerships that are part of the Hendrick organization here in Florida. We're proud to be associated with the Hendrick Organization! And proud of what they've recently done for a local school district near our Corporate Headquarters.

Earlier this month Hendrick Automotive Group agreed to a $250,000 dollar sponsorship program that will allow Charlotte-Mecklenburg Schools to offer a complete program of middle school sports for the 2011-2011 academic year. The District was facing, due to budget cuts, an extreme reduction to the number of middle school sports being offerred.

The Hendrick sponsorship, combined with a contribution fram an unidentified donor, provides the remaing amount necessary to fund the full lineup of 13 sports at all 32 middle schools for more than 6,500 students participating in athletics across that school district. This is awesome. Can't imagine not having sports programs throughout middle school when I was a kid!

The More Things Change...The More Things...Change

2011-07-27T15:51:00.003-04:00

Whether you are in the market for a new car or a used car, you'll likely fall into one of several types of buyer categories. Those that focus on price, those that focus on a payment, and those that focus on the 'big picture'. What historically has been called 'total cost of owership', Edmunds calls "Lowest True Cost to Own". Honda buyers are typically quite analytical and while they are concerned with price and payments, they find great solace in this "True Cost to Own". It's a measure that aligns well with a budget oriented approach to the acquistion of a car or any large depreciable investment. So that's the background!

The Headline is: Honda takes Five Top awards, from Edmunds, for low-cost cars...Honda cars won in five categories in the 2011 "Lowest True Cost to Own" rankings, according to Edmunds.

Ipads and Smartphones are in the House(Honda Cars of Bradenton)

2011-07-19T17:44:00.004-04:00

Let me know if your shopping behavior is changing. That is, your 'online' shopping behavior. Reports have it, that day after day, more and more consumers are using their mobile device to gather an abundance of information about making their next car purchase.

Are you shopping on your Smartphone or with your tablet?

This was the conclusion that was drawn by Jumptap, a Cambridge, Massachusetts firm that specializes in mobile advertising. This firm also wants to provide value added information to auto manufacturers so that they can target their car-buying more precisely and in a more timely fashion.

Turns out Jumptap did extensive statistical analysis, aka, number crunching, of Internet traffic from comScore. They found that internet traffic to mobile automotive sites is ramping up...not just in a linear fashion...but EXPONENTIALLY!

Historically online auto sites are growing by 30% per year. While Mobile auto site traffic is growing in three digit % figures. Some reports have that figure over 400% year over year.

Personally I know that over the past year my own personal shopping on the internet has grown dramatically...and the percentage of those purchases have been made using my Android phone.

Now I guess I'm just another statistic. What about you?

As far as 'surveys' go....I like this one!

2011-07-11T19:12:00.005-04:00

According to a YouGov/BrandIndex survey, the top three most favorable percieved brands among AMERICAN Consumers include two American Automotive firms and Honda! I remember having a hard time buying my first 'import' car. At the time it seemed somehow unpatriotic to do so. How far we've come since then. Honda, in the top three of the most favorable percieved brands among American consumers. I can live with that.

Only In America!!! Good for U.S.!!! Seize the Opportunity!

2011-07-01T11:39:00.003-04:00

From several sources it appears that the old saying, "your car will never be worth more than it is today" may be temporarily out of date. In many markets used cars are actually appreciating! It's unbelievable to some and a great opportunity to many. With this, the used car market in on fire! And this is an 'across the board' phenomenon. From High-line used cars down to the bare basic cars that find first time buyers behind the wheel, these vehicles are commanding the highest premium prices ever seen. It just may be the right time to bring your car into Honda Cars of Bradenton so we can professionally appraise it. You may be in a very strong position to make that 'Deal of a Lifetime' that we call the 'Real Deal'.

High Standards Have Their Rewards - J.D.Powers

2011-06-23T15:20:00.004-04:00

Happy to hear today that both Honda and Acura are in the Top Three of J.D. Powers & Associates most recent New Car 'Quality' Survey. The Honda brand and luxury line Acura take the number 2 and 3 spots! Wow! it's great to be a part of Honda Cars of Bradenton, knowing that we have a worldclass product to offer.

1,000,000 miles, 1990 Accord..."Go Joe, Go!!!"

2011-06-17T10:59:00.003-04:00

There's a guy in Norway, Maine that is driving his 1990 Honda Accord to one million miles.

His name is Joe LoCicero!

We say, "Go, Joe, go!"

This is no ordinary Joe! Driving a Honda to a million miles is an extraordinary feat. It would take the average driver about 65 years to reach one million miles. You may ask, "So how is Joe doing it?" For starters, he's read and followed his owner's manual and maintenance schedule to the letter. He's also a stickler for fluids, checking them weekly, switching them seasonally (10W-30 in summer and 5W-30 in winter), and changing them every 5,000 miles. He's been loyal to the same brand of oil and never lets it go below a quart low.

He's a creature of habit too! You know how most people let their fuel go to almost empty? Joe runs anywhere near empty, never happens. He's also a loyal parts guy, using only Honda air, oil and fuel filters. Joe never rides heavy on the brakes, he changes the fluid every few years. He's also replaced the fuel pump, both cooling fans and the radiator twice.

Besides his fastidious maintenance, Joe's Accord is on its way to a million miles because he's loved it. This is a relationship for sure! He's treated his Accord with respect and always drives it responsibly. In fact, Joe has only gotten one speeding ticket in almost a million miles—that must be some kind of record.

When it comes to driving, Joe's the man. Write Joe an encouraging message...

Super Civic Quest can Pay Off Big for you and your BFF!!

2011-06-15T14:34:00.005-04:00

A while back I introduced you to the cast of characters in Honda's 'To Each Their Own' campaign.
Well now Honda is expanding it's reach into the realm of social media and games to get your attention. The first entry is called SUPER CIVIC QUEST! Turns out that Cesar's Civic Coupe has gone missing, and he needs your help to find it. You can play the Super Civic Quest and gather clues hidden across the Internet and app world. If your are savvy at snooping you can earn real MP3 download credits from Amazon.com or Facebook Credits (while supplies last) and enter for a chance to win 2012 Civic LX Sedans. Not just one for you but one for your BFF (Best Facebook Friend)!

http://apps.facebook.com/supercivicquest/

The Best High Mileage Car for Under $20,000?...Drive one today!

2011-06-09T20:46:00.005-04:00

Great News for the 2012 Honda Civic! Turns out USA Today and Cars.com have teamed to evaluate five cars, each seating five passengers and costing under $20,000. Each of these getting over 35 MPG highway. In a series of tests, including a mileage verification test. Reportedly this test spanned a course of over 161 miles. The course was mixed city and highway. We like that!

Not surprising to us, rumor has it the 2012 Civic won, hands down with an average of 36.8 mpg. The Honda Civic bested the 2011 Hyundai Elantra GLS by 2.3 mpg...even though the Elantra has an EPA rating of 33 mpg combined city/highway versus the Civic's 32 mpg.

Those that followed included the 2012 Ford Focus and the 2011 Chevy Cruze and the 2011 Kia Forte.

Cars.com will publish these figures on Monday....for the overall prize as the best high mileage car for under $20,000.

I know who I'm betting on!

Powered by Honda - A Great Trademark Slogan

2011-06-01T15:17:00.006-04:00

Here at Honda Cars of Bradenton there's a cultural connection to car racing, notably NASCAR and the Hendrick Motor Sports organization. As we are a part of that Hendrick Family.

If you weren't aware of that organizational connection, you might be surprised when you visit our parts department. They offer an array of NASCAR/HMS promotional merchandise. It's a fact that there's a significant population of Honda Car owners that are also NASCAR fans.

As a Honda Dealership, that connection to racing is also tied to Indy racing. My customer and I had a front row seat in our showroom on Sunday, at least it felt that way. We had the Indy 500 Race on our big screen in the showroom this past weekend. And WOW! what a finish! Did you know that every entry in the Indy 500 is POWERED BY HONDA!!!???

Back to the race:

While it was looking like the rookie driver JR Hildebrand was a virtual sure bet to win it, BAM! suddeny, on the final turn, he slammed into the wall. Unbelievable! If you missed it, check the it out on YouTube.

JR ended up taking a 3rd place finish..hobbling over the finish on two wheels. Dan Wheldon was in the right place at the right time to take the win.

Certainly one of the most dramatic finishes that I've ever seen. And a metaphor for one of life's lessons:

As the saying goes, "it ain't over..." (till it's over?) or "it's not where you start..." (it's where you finish) Ouch!

Honda Odyssey - The 'Ultimate' Minivan - Anybody Surprised?

2011-05-23T08:16:00.003-04:00

Cars.com, an online resource for new and used car buyers, announced today that the Honda Odyssey is the winner of its first-ever Ultimate Minivan Shootout. The site took six redesigned 2011 minivans under $45,000 and put them through a series of rigorous head-to-head challenges to determine which one was the best of the pack. The 2011 Honda Odyssey took the title for its styling, comfort and overall ride.

"Minivans haven't always been so cool; in fact, some car shoppers have shied away from them," said Patrick Olsen, Cars.com's editor-in-chief. "The reality is that today's minivans are sleek, practical and drive very well, which fulfills the needs of many families. Looking at the Honda Odyssey, its overall package of innovative features, design and a great ride propelled it ahead of its competitors. The $42,000 price tag might seem steep, but the features that the consumer gets for that money are unbeatable."

Cars.com, USA Today, Motorweek and an Atlanta-area family of five tested the vehicles over a period of three days. The first day consisted of 175 miles of highway driving to determine the true gas mileage for each van. On the second day, the experts took turns driving each of the six minivans evaluating ride, comfort, handling, style and functionality. On the final day, the local family evaluated the minivans from a car shopper's perspective to determine which features and design aspects were most important to them.

"We wanted to put these minivans through real-life tests with input not just from the experts but from a family with children," said Olsen. "This shootout takes into consideration the important insight of what the family thought was a good minivan and which one truly met their needs, because their opinions are important and reflect what all minivan shoppers would want."

Vans tested in the Cars.com Ultimate Minivan Shootout included the 2011 Chrysler Town & Country priced at $40,835, the 2011 Dodge Grand Caravan priced at $34,055, the 2011 Honda Odyssey priced at $42,250, the 2011 Nissan Quest priced at $38,040, the 2011 Toyota Sienna priced at $41,144, and the 2011 Volkswagen Routan priced at $34,750.

Are you a Big Fan of CREATIVITY?...this is it!

2011-05-13T14:06:00.005-04:00

Honda's most recent advertising campaign caught me off guard and blew me away. I've been a lifelong fan of anything creative, with some limits. If I find it creative, I stand and I applaud! Be it the new interfaces in the latest Honda Cars, Trucks, Vans and Hybrids, a new gadget, some new automotive technology, or in this case...Advertising. Advertising content is always a source of amazement for me in the realm of Creativity!

So check Honda's latest, fully integrated national advertising campaign for the all-new Honda Civic. The campaign started last month.

It is designed to demonstrates the idea that we are all diverse in many ways, e.g. life-styles, tastes, wants and needs. And here's Honda, stepping up with an answer and a solution for matching us to the right car. There's a unique Civic for each of us. There's a current market trend moving toward product personalization and the Civic is positioned to be the latest canvas for that trend in small cars.

You'll be captivated, maybe repulsed, nonetheless engaged in the TV spots. I was. You'll also be seeing more of the same in publications such as Elle, ESPN the Magazine, Maxim, PARADE, People, Rolling Stone, Time and Wired. There's no escaping the message in the media.

You'll be introduced to five outrageous characters and see the same five characters in all the magazine ads.

This is prologue, this is what we mean by 'making it fun' to buy a car. Stop in and get your photo taken with the lifesize 'characters'...they are all in our showroom, TODAY!

And you may even see the message going out in the theater, billboards, etc.

The theme is "To Each Their Own," there are five distinct characters. Each represents a different Civic model and shows that there's a Civic right for each person,no matter who-or what-you are:

- Cesar, the Champion Luchador, is somewhat of a celebrity. He's handsome, charming and a bit vain so he, of course, appreciates the Civic Coupe's sleek lines.

- The Monster, Teeny, is a bubbly and studious college coed. Her practical nature and frugal budget align with the fuel-efficient Civic HF model.

- The Urban Woodsman, Jack, lives in the city but is at home in the woods. He likes his Civic Hybrid for its great fuel efficiency, which comes in handy on his many trips to the great outdoors.

- The Ninja, Aiko, is cute, innocent and deadly. A martial-arts phenom who's partial to red licorice and arcade games, she pairs well with the high-energy performance of the Civic Si model.

- The Zombie, Mitch, is a salesman who's into high-tech gadgets. His Civic Sedan is loaded with options like Bluetooth HandsFreeLink and navigation system with FM Traffic.

The All New Civic is a seamless evolution, inventive and cool, a succesive refinement. It will turn many to realize that it is well-designed, moderately trendy and technologically advanced.

We've known for a long time about the inherent diversity of Civic drivers, And this Civic will be engaging to each market.

I hope you get a chance to see the commercials. They are absolutley entertaining and do a great job of revealing that there's a Civic out there for everyone.

Background music plays a prominent role in each spot and is provided by several breakthrough artists, including: Snake and Jet's Amazing Bullit Band, McChris, Barry Louis Polisar, The Virgins and Oh Land.

Watch for the TV spots in the broadcast of Modern Family, How I Met Your Mother, NCIS, Vampire Diaries, Bones, Fringe, Chuck, Nikita, The Bachelorette and So You Think You Can Dance.

Honda Salutes FB fans - 1 Million Strong and Growing!!!

2011-05-05T13:04:00.001-04:00

First Shift (5/5/11)

2011-04-25T20:01:00.004-04:00

Honda Cars and Trucks are everywhere. And so are Honda Cars of Bradenton customers. On a recent outing it was my privilege to encounter some of my favorite people. Several officers of the Florida Fish and Wildlife Commission, one of whom is a three time customer of our dealership.

After this brief encounter I realized that we share a common goal, Safety for Everyone!

For the all new 2012 Honda Civic you'll find the embodiment of these goals for safety! It's all about choice, but not when it comes to safety:

Every Civic features the same full array of safety systems.

Standard.

Active Systems: Control
To help keep you on course and away from danger, Vehicle Stability Assist™ (VSA®)[1] helps sense oversteer or understeer, and then adjusts brake pressure at each wheel and/or reduces engine power to help restore driver control.

Standard 4-wheel anti-lock disc brakes (ABS), with Electronic Brake Distribution (EBD), help you maintain control during hard braking. Properly inflated tires are crucial for safe operation, so the Tire Pressure Monitoring System (TPMS)[2] alerts the driver when a tire's pressure reaches a significantly low level.

Passive Systems: Protection
The Civic has been engineered to help protect you and your passengers when a frontal collision just cannot be avoided. The Advanced Compatibility Engineering™ (ACE™) body structure utilizes a network of connected structural elements to distribute frontal crash energy more evenly throughout the front of the vehicle.

Airbags
Standard front, front side and side curtain airbags help reduce the likelihood of injuries in a collision.

Honda's Safety Philosophy
Honda is committed to providing safety for everyone—that means crash protection not only for our own drivers and passengers, but also for the occupants of other vehicles, and injury mitigation for pedestrians. Honda is dedicated to identifying and implementing advanced designs and features that help enhance the safety of vehicles on the road. Learn more.

[1] VSA is not a substitute for safe driving. It cannot correct the vehicle’s course in every situation or compensate for reckless driving. Control of the vehicle always remains with the driver.

[2] For optimal tire wear and performance, tire pressure should be checked regularly with a gauge. Do not rely solely on the monitor system. Please see your Honda dealer for details.

2012 Civic Coupe - What's the Difference? - Five Trim Levels

2011-04-25T19:07:00.004-04:00

What's the difference? A common question for Honda Car Shoppers. For 2012 there are five Models to choose from. Let's start with the trim levels for the Honda Civic Coupe. Which one do you think will be the most popular? And which one will you be driving? Here's the breakdown, no fluff, just the 'facts'. Beginnning with the DX Coupe, here you'll find the incremental replacements/additions for each successive trim level.

CIVIC DX
• 140-hp, 1.8-liter i-VTEC® 4-cylinder engine
• 5-speed manual or 5-speed automatic transmission (available)
• ULEV-2/PZEV7 CARB emissions rating
• EPA-estimated fuel economy3 (city/highway/combined): 5MT: 28/36/31 mpg; 5AT: 28/39/32 mpg
• Eco AssistTM system
• 15-inch wheels with full covers
• Six airbags
• Advanced Compatibility EngineeringTM (ACETM) body structure
• ABS with Electronic Brake Distribution (EBD)
• Tire Pressure Monitoring System (TPMS)6
• Daytime Running Lights (DRL)
• Multi-reflector halogen headlights with auto-off
• Power windows
• Tilt and telescopic steering column
• Center console with armrest and storage compartment
• 12-volt power outlet (front)
• Driver’s seat with manual height adjustment
• Maintenance MinderTM system

CIVIC LX adds to DX or replaces:
• Security system with remote entry and trunk release
• Body-colored power side mirrors
• Intelligent Multi-Information Display (i-MID)
• Air conditioning with air filtration system
• Power windows with auto-up/down driver’s window
• Power door locks with auto-lock feature
• Illuminated driver’s window and door lock controls
• Cruise control
• Illuminated steering wheel-mounted controls
• Map lights
• 160-watt AM/FM/CD audio system with 6 speakers
• USB Audio Interface8
• MP3/auxiliary input jack
• MP3/Windows Media® Audio (WMA)9 playback capability
• Radio Data System (RDS)
• Speed-Sensitive Volume Control (SVC)

CIVIC EX adds to LX or replaces:
• 4-wheel disc brakes
• 16-inch alloy wheels
• One-touch power moonroof with tilt feature
• Variable intermittent windshield wipers
• Bluetooth®5 HandsFreeLink®
• Passenger-side seatback pocket
• Rear-seat armrest with beverage holders
• 12-volt power outlet (front and center console)
• 60/40 split fold-down rear seatback
• 360-watt AM/FM/CD premium audio system with 7 speakers, including subwoofer
• Available Honda Satellite-Linked Navigation SystemTM4 with Voice Recognition, XM® Radio10 and FM Traffic

CIVIC Si
• 201-hp, 2.4-liter DOHC i-VTEC® 4-cylinder engine
• Close-ratio 6-speed manual transmission
• Helical limited-slip differential
• EPA-estimated fuel economy3 (city/highway/combined): 22/31/25 mpg
• 17-inch alloy wheels
• Body-colored decklid spoiler
• Chrome exhaust finisher
• Fog lights
• Bluetooth®5 HandsFreeLink®
• Leather-wrapped steering wheel
• Aluminum shift knob with leather
• Textured aluminum pedals
• Deep-bolstered sport seats with red stitching
• 360-watt AM/FM/CD premium audio system with 7 speakers, including subwoofer
• Power monitor screen
• Tachometer with sequential rev-limit indicator
• Available Honda Satellite-Linked Navigation SystemTM4 with Voice Recognition

CIVIC EX-L adds to EX or replaces:
• Standard 5-speed automatic transmission
• Heated side mirrors
• Multi-reflector halogen headlights with auto-on/off
• Leather-wrapped steering wheel
• Leather-trimmed seats
• Heated front seats

Honda Kicks Off the Civic "Study Break" Social Marketing Tour

2011-04-18T13:19:00.003-04:00

College students enter to win a 2012 Honda Civic Si Coupe

TORRANCE, Calif., April 18, 2011 /PRNewswire/ -- Honda announced today that it has launched the Civic "Study Break" social marketing tour to promote the six all-new models of the 2012 Honda Civic at select universities on the West Coast. The tour, hosted on the Honda Civic's Facebook page, http://facebook.com/hondacivic, aims to connect with college students in a fun and engaging manner by providing them with the opportunity to explore the Civic lineup and the chance to win a 2012 Honda Civic Si Coupe.

"The goal of the Civic 'Study Break' tour is to engage with young buyers and introduce them to the all-new Civic," said Tom Peyton, brand manager at American Honda Motor Co., Inc. "It offers a unique and fun way for students to learn about the Civic's new interactive technologies and personalization features."

The Civic "Study Break" tour kicks off on April 21, 2011 at the Arizona State University campus and continues on to five other universities through May 12, 2011. Students will have the opportunity to explore various Civic models and receive a free lunch by texting special codes found on the vehicles. They can also register at www.civicstudybreak.com for the chance to win a 2012 Honda Civic Si Coupe. The tour stops include: University of Arizona (April 28); University of Southern California (May 3); University of California, Los Angeles (May 5); Stanford University (May 10) and University of California, Berkeley (May 12).

Connect with Honda:

Honda Media Newsroom (for journalists): www.hondanews.com
Honda Future Vehicles (for consumers): http://automobiles.honda.com
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: @honda

SOURCE American Honda Motor Co., Inc.

Honda News - There for YOU!

2011-04-12T09:02:00.002-04:00

About Honda in the News

Honda is one of the most dynamic automakers in the industry. While many automakers struggle to provide consumers with exactly what they want in a time when consumers are rapidly changing their buying habits, Honda is pushing forward with products that new car buyers truly want. In addition, Honda is introducing breakthrough technology and “green” designs that set the bar for the auto industry. Honda in the News is dedicated to keeping up with all the latest news from Honda as well as Acura. Keep checking back for the latest Honda information. From corporate news to dealer trends, it’s all here at Honda in the News! Check it out at at http://www.hondainthenews.com

Jazzy - World Debut of Honda Fit EV Concept Electric Vehicle

2011-04-01T14:39:00.002-04:00

World Debut of Honda Fit EV Concept Electric Vehicle and Plug-in Hybrid Platform at

Honda Fit EV Concept

The Fit EV Concept hints strongly at the direction and styling for Honda's upcoming production Fit EV all-electric vehicle, which will be introduced to the U.S. and Japan in 2012. The all-new plug-in hybrid platform showcases Honda's next-generation, two-motor hybrid technology set to debut in 2012.

"Honda's long history with electromotive technologies has enabled us to understand customer requirements," said Takanobu Ito, Honda Motor Co., Ltd. President and CEO. "In Honda's view, an electric vehicle must offer great utility and be fun to drive. Fit EV's urban commuting capability will be a perfect addition to the full-function mobility of the plug-in hybrid and FCX Clarity fuel cell electric vehicle."

Honda Fit EV
The Fit EV is designed to meet the daily driving needs of the average metropolitan commuter and utilizes the same 5-passenger layout found in the popular Fit hatchback. When the Fit EV production model is introduced, it will be powered by a lithium-ion battery and coaxial electric motor.

The high-density motor, derived from the FCX Clarity fuel cell electric vehicle, delivers excellent efficiency and power while remaining quiet at high speeds. The Fit EV will have a top speed of 90 mph.

The Fit EV will achieve an estimated 100-mile driving range per charge using the US EPA LA4* city cycle (70 miles when applying EPA's adjustment factor). Driving range can be maximized by use of an innovative 3-mode electric drive system, adapted from the 2011 Honda CR-Z sport hybrid. The system allows the driver to select between Econ, Normal, and Sport to instantly and seamlessly change the driving experience to maximize efficiency or improve acceleration. While in Econ mode, practical driving range can increase by as much as 17 percent, compared to driving in Normal mode, and up to 25 percent compared to driving in Sport mode. Acceleration improves significantly when in Sport mode, generating performance similar to a vehicle equipped with a 2.0-liter gasoline engine.

In addition to the 3-mode E-Drive system, the Fit EV will include several interactive coaching systems to assist the driver in maximizing battery range.

A special meter display advises the driver when to shut off air conditioning and other accessories to conserve battery power.

To help the driver manage the electric vehicle ownership experience, the Fit EV will have a standard connectivity system that allows the driver to stay connected through a smartphone and personal computer, or the Honda-exclusive interactive remote, while away from the vehicle. The pocket-friendly, interactive remote provides connectivity to the vehicle without the need for an internet connection or mobile phone signal. Through the connectivity system, drivers will be able to remotely view the vehicle's state of charge, initiate charging and activate the air conditioning, even while connected to the grid, to reduce the drain on the battery at start-up. The mobile application and website also offers the ability to set charging notifications and alerts to optimize utility rates, and provides 24-hour roadside assistance, along with a public charging station locator. The Fit EV will come equipped with a standard Honda Satellite Linked Navigation System™ that includes a public charging-station locator capability.

The Fit EV is designed to be easy and convenient to charge. Battery recharging can be accomplished in less than 12 hours when using a conventional 120-volt outlet, and less than six hours when using a 240-volt outlet.
The Fit EV Concept displayed at the Los Angeles Auto Show features an exclusive Deep Clear Blue Pearl exterior color and distinctive five-spoke aluminum-alloy wheels with blue inserts. The Concept has unique LED headlights, a chrome front fascia, aerodynamic bumper, clear LED taillights and EV decals. Inside, the Fit EV Concept is outfitted in an eco-friendly gray bio-fabric on the seating surfaces.

Displayed alongside the Fit EV Concept at the show is a prototype Honda charging stand. To begin charging, the driver swipes a card in front of the screen and then connects the charger to the vehicle. The Honda charging stand provides a glimpse at the future of an electric-charging infrastructure that is easy to use and intuitive for consumers.

Honda Plug-in Hybrid
Honda also unveiled a plug-in hybrid platform, which showcases Honda's next-generation two-motor hybrid system. Integrated into a mid-size sedan platform, the plug-in hybrid is designed to be compatible with daily driving habits, allowing for short, frequent trips in all-electric mode, while providing long-distance driving capability when needed. The Honda two-motor system continuously moves through three different modes to maximize driving efficiency: all-electric, gasoline-electric and a unique, engine direct-drive mode. The plug-in hybrid also uses regenerative braking to charge the battery.

In all-electric mode, the vehicle uses a 6kWh lithium-ion battery and a powerful 120 kW electric motor. The all-electric mode achieves a range of approximately 10-15 miles in city driving and a top speed of 62 mph. Fully recharging the battery will take 2 to 2.5 hours using a 120-volt outlet and 1 to 1.5 hours using a 240-volt outlet.

The vehicle can also run in a gasoline-electric hybrid mode, the platform features a fuel-efficient 2.0-liter, i-VTEC® inline 4-cylinder, Atkinson cycle engine, paired with an electric Continuously Variable Transmission (E-CVT). An onboard generator adds to the battery powering the electric motor.

For more efficient high-speed cruising, the vehicle can engage in a direct-drive mode, in which only the engine drives the front wheels.

Advanced Technology Demonstration Program
Honda will launch an Advanced Technology Demonstration Program this year to provide real-world testing of its new vehicles, as well as research into customer behavior and usability, public charging infrastructure planning and sustainability initiatives. Partners in the program will include Stanford University, City of Torrance, Calif. and Google, Inc.

Honda Electric Mobility Network and Energy Management
Together with the Honda FCX Clarity fuel cell electric vehicle, the Fit EV and the future plug-in hybrid vehicle are a part of the company's comprehensive approach to reducing CO2 emissions. Honda is unique in its efforts to create both environmentally-responsible products and the renewable energy solutions to power them. Honda is currently producing and marketing thin-film solar panels in Japan, and an installation is planned at Honda Performance Development in Southern California in early 2011. Honda is also using innovative ways to produce and distribute energy through sustainable methods, such as using solar power to produce hydrogen fuel from water. Additionally, Honda is developing home energy-management systems that utilize micro-cogeneration technology and solar cell modules to power and heat homes as well as charge electric vehicles. The Honda Electric Mobility Network joins clean vehicle technology, renewable energy production and energy management solutions for the benefit of customers and society.

Honda Environmental Leadership
The Fit EV and a plug-in hybrid sedan will be introduced to the U.S. and Japan in 2012, joining Honda's diverse lineup of environmentally-responsible vehicles, which include the FCX Clarity fuel cell electric vehicle, the Civic GX compressed natural gas-powered sedan (U.S. only) and four distinct gasoline-electric hybrid models: Civic Hybrid; CR-Z sport hybrid; Insight hybrid and Fit Hybrid (Japan and Europe only).

Honda was recently named America's "Greenest Automaker" for the fifth consecutive time by the Union of Concerned Scientists (UCS). The award is earned by the company with the lowest combined smog-forming and greenhouse-gas emissions (primarily CO2) in its U.S. automobile fleet.

Honda has led the UCS rankings of overall vehicle environmental performance since the first UCS study in 2000, marking a decade of Honda leadership in reduced vehicle emissions. Honda earned the recognition this year with an industry-best score based on model year 2008 data, the latest available for analysis.

The One - 2011 Honda Accord

2011-03-28T08:16:00.002-04:00

The Honda Accord has always been a customer favorite, it's 'the One', and thanks to new styling and increased fuel economy for 2011 it continues to be one of our top-selling models. The 2011 Accord Sedan and Coupe received significant updates this year. For the Accord sedan, its exterior received a more upscale and powerful presence with a new style for the front grille, front bumper and rear deck lid, and new wheel design. The Accord Coupe’s unique muscular stance was enhanced with a bolder front grille design, new front bumper shape, enhanced brakelight appearance and a new wheel design for V-6 models. New features on certain 2011 models include steering wheel-mounted paddle shifters on the Accord EX-L V-6 Coupe, a USB Audio Interface on all coupe models and Accord EX and EX-L Sedans, and a rear view camera on sedans equipped with the available Honda Satellite-Linked Navigation System. Additional interior updates on all models include new seat fabrics on models with cloth seats, an updated instrument panel design and more-refined accent points throughout the interior. The Accord SE Sedan now comes with the added luxury of leather-trimmed seating, heated seats and a leather-trimmed steering wheel.

Honda Cars of Bradenton Responds to Ripple Effect

2011-03-21T18:41:00.003-04:00

About the Impact on Production of Major Earthquake in Northeastern Japan

Considering the current situation of the nationwide recovery efforts in Japan, Honda had previously announced the suspension of production until March 20. On March 18th, Honda made the decision to extend the suspension of production of finished units at the following plants until March 23, 2011: for automobiles, Sayama Plant at Saitama Factory (Sayama, Saitama) and Suzuka Factory (Suzuka, Mie) and for motorcycles, Kumamoto Factory (Ozu-machi, Kikuchi-gun, Kumamoto).

Concerning operations from March 24 on, Honda will make decisions based on the status of the recovery of parts supply as well as Japanese society as a whole. We deeply regret any inconvenience this may cause our customers, and request their understanding during these challenging times.

March 18,2011 (Honda)

2011 Honda Odyssey Earns Best-Possible 5-Star Overall Vehicle Score in More-Stringent Federal Government Crash Test Safety Rating Program

2011-03-16T09:45:00.000-04:00

Odyssey among first vehicles to earn 5-stars in all crash test subcategories

The all-new 2011 Honda Odyssey has earned the National Highway Traffic Safety Administration's (NHTSA's) best-possible Overall Vehicle Score1 of five stars and is one of the first two vehicles ever to earn five stars in each seating position for all three crash tests, each crash test category and the overall rating, American Honda Motor Co., Inc., announced today. The Odyssey joins the 2011 Accord Sedan as one of the few vehicles to date that achieves the federal government's best-possible five-star Overall Vehicle Score and five stars in the combined frontal and side crash safety ratings.
The Odyssey achieved its top Overall Vehicle Score with five-star ratings for the frontal crash safety test and both side crash safety tests2 in all evaluated front and rear seating positions and scenarios. Additionally, the Odyssey received four stars for the rollover rating3, the highest achievable in the light-truck vehicle class using the program's measurement methodology.
The newly introduced Overall Vehicle Score is part of the federal government's New Car Assessment Program (NCAP) that is first being applied to 2011 models. As a convenience to new car shoppers, the Overall Vehicle Score represents the combined results of the overall ratings from the frontal crash tests, the side crash tests and the rollover-resistance into a single, summary score between one and five stars. Additional information is available at www.safercar.gov.
Complete NCAP safety rating results for the 2011 Odyssey are:

All 2011 Odyssey vehicles utilize the Advanced Compatibility Engineering™ (ACE™) body structure. ACE is an exclusive body design that enhances occupant protection and crash compatibility in frontal crashes. The ACE design utilizes a network of connected structural elements to distribute crash energy more evenly throughout the front of the vehicle. This enhanced frontal crash energy management helps to reduce the forces transferred to the passenger compartment. Standard safety equipment includes Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); three-row side curtain airbags with rollover sensor; dual-stage, multiple-threshold front airbags; a driver's front side airbag; and a front passenger's side airbag with an occupant position detection system.
Overall, the Odyssey improves for the 2011 model year with greater interior functionality, a more distinctive style and higher fuel economy. Significant enhancements to the interior include a new "3-mode" second-row seat design that is more comfortable for center passengers (Odyssey EX and above). A more powerful and efficient 3.5-liter i-VTEC V-6 engine features Variable Cylinder Management (standard on all models for 2011) and produces 248 hp while delivering an EPA-estimated4 city/highway/combined fuel economy of 19/28/22 mpg on Odyssey Touring models.
New technology available on certain models includes a rear entertainment system with a 16.2-inch ultrawide split-screen display and an auxiliary High-Definition Multimedia Interface (HDMI) video input, an "intelligent" Multi-Information Display (i-MID) with customizable wallpaper, integration of FM traffic data on navigation models and much more.
The 2011 Odyssey is truly an American-made vehicle – designed, engineered and assembled in the United States. The Odyssey is produced exclusively at Honda Manufacturing of Alabama (HMA) using domestic and globally sourced parts.
For more information and downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.

--------------------------------------------------------------------------------

1 Government star ratings are part of the National Highway Traffic Safety Administration's (NHTSA) New Car Assessment Program (www.safercar.gov). Model tested with standard side-impact air bags (SABs). Vehicles tested under this program cannot be compared to model-year 2010 and earlier vehicles. Ratings can only be compared with similar ratings on model year 2011 and later vehicles if rated under the new program.
2 Includes a new, additional test mode for side-pole impact.
3 Vehicle tested includes electronic stability control as standard equipment, branded as Vehicle Stability Assist™ (VSA®) on Honda and Acura vehicles.
4 Based on 2011 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

2011 Honda Odyssey - More Accolades

2011-03-16T09:35:00.001-04:00

2011 Honda Odyssey named Automobile Magazine’s All-Star of the Year – Details

AUTOMOBILE Magazine has named the 2011 Honda Odyssey as one of the winners of its prestigious 2011 AUTOMOBILE Magazine “All-Star” awards, the publication announced today.

The Odyssey has won the All-Star award a total of eight times in its history, winning votes from the magazine’s editorial staff for the vehicle’s versatile and comfortable interior, refined handling dynamics, family friendly features and fuel economy.
“The all-new Odyssey represents the latest and best thinking that Honda has to offer in a minivan,” said John Mendel, executive vice president of sales for American Honda Motor Co., Inc. “The recognition from AUTOMOBILE Magazine as an All Star is an honor made possible by the hard work and passion that Honda associates have put into the design and construction of the vehicle.”

The completely redesigned Odyssey improves for 2011 with greater interior functionality, a more distinctive style and higher fuel economy. Significant enhancements to the interior include a new “3-mode” second-row seat design that is more comfortable for center passengers (Odyssey EX and above). A more powerful and efficient 3.5-liter i-VTEC V-6 engine features Variable Cylinder Management (standard on all models for 2011) and produces 248 hp while delivering an EPA-estimated1 city/highway/combined fuel economy of up to 19/28/22 mpg on Odyssey Touring models.

New technology available on certain models includes a rear entertainment system with a 16.2-inch ultrawide split-screen display and an auxiliary High-Definition Multimedia Interface (HDMI) video input, an “intelligent” Multi-Information Display (i-MID) with customizable wallpaper, integration of FM traffic data on navigation models and much more.

The 2011 Odyssey is truly an American-made vehicle, designed, engineered and assembled in the United States. The Odyssey is produced exclusively at Honda Manufacturing of Alabama (HMA) using domestic and globally sourced parts. The Odyssey previously won the AUTOMOBILE Magazine All-Star Award in 1995, 1999, 2000, 2001, 2002, 2003 and 2004.

Additional information regarding AUTOMOBILE Magazine and the All-Star awards is available at www.automobilemag.com. Consumer information regarding the Odyssey is available at automobiles.honda.com.

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda Future Vehicles (for consumers): automobiles.honda.com
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda

SOURCE: Honda

As Gas Prices Approach $4.00 per Gallon

2011-03-10T16:01:00.003-05:00

All-New 2012 Honda Civic Emphasizes Style, Fuel Economy and Performance

Two models offer 40+ mpg!!!!

Featuring the widest array of engine choices available in its class, the 2012 Civic is designed to even better meet the diverse needs of the compact-vehicle buyer when it launches this spring. The entire redesigned ninth-generation Civic lineup will become more fuel efficient with two models – the all-new Civic HF and the Civic Hybrid – each delivering fuel economy estimates of more than 40 mpg on the highway.

The tradition is Economy...The time is now...the time is right!

Built on the tradition of Honda fuel efficiency, the economical Civic HF model will be the most fuel-efficient gasoline-only powered Civic in the lineup when it launches this spring. Equipped with a 1.8-liter i-VTEC engine, the Civic HF is targeted to earn EPA-estimated fuel economy1 of 41 mpg on the highway. The 2012 Civic Hybrid, which will be outfitted for the first time with a lithium-ion battery and a larger 1.5-liter i-VTEC engine, is expected to achieve an EPA-estimated city/highway combined fuel economy1 of 45 mpg, an improvement of 4 mpg compared to the current Civic Hybrid. Both the Civic HF and Civic Hybrid models will be equipped with aerodynamic components for improved efficiency and Honda ECO Assist™ technology, an innovation that can enhance efficient vehicle operation while providing feedback to promote more efficient individual driving styles.

Absolute State of the Art Versatility

"The Civic is the only model in the industry that can deliver on all fronts – fuel economy, sporty performance, smart packaging, alternative fuel and long-term value," said John Mendel, executive vice president of sales for American Honda Motor Co.,Inc. "For the ninth-generation Civic, we are emphasizing improved fuel economy across the board, from the hybrid sedan to the sporty Si model."

In addition to the Civic HF and Civic Hybrid models, the Civic Sedan, Civic Coupe and Civic GX Natural Gas models are also estimated to achieve improved fuel economy compared to the current models. The Civic Sedan and Civic Coupe achieve an EPA-estimated fuel economy2 of 39 mpg on the highway, an improvement of 3 mpg when compared to the current model. The Civic Natural Gas vehicle is anticipated to earn a 7 percent improvement in fuel economy compared to the current model. The Civic Sedan, Civic Coupe and Civic Natural Gas models will all be equipped with the Honda ECO Assist technology.

Along with improved fuel economy, the new Civic lineup also delivers more performance, particularly with the Civic Si. The Civic Si sedan and coupe models will be equipped with a larger, more powerful 2.4-liter engine as well as a new 6-speed manual transmission. The new engine is anticipated to deliver 200 horsepower with 170 ft-lb of torque. Even with the larger engine and a 22 percent increase in torque, Civic Si is targeted to achieve an EPA-estimated highway fuel economy1 of 31 mpg; an increase of 2 mpg when compared to the current model.

The 2012 Civic lineup includes a sedan and a coupe with conventional gasoline models, a new "HF" high fuel economy version, two sporty "Si" performance versions, along with one hybrid and a natural gas alternative-fuel variant.

Civic HF, Sedan, Coupe and Natural Gas Specifications

140 horsepower,
1.8-liter i-VTEC™ 4-cylinder engine
5-speed automatic transmission
ECO Assist technology
EPA-estimated Civic HF highway fuel economy: 41 mpg
EPA-estimated Civic Sedan and Civic Coupe highway fuel economy: 39 mpg

Civic Hybrid Specifications

110 horsepower,
1.5-liter i-VTEC™ 4-cylinder engine (combined gasoline + electric)
Continuously Variable Transmission (CVT)
Lithium-ion battery
ECO Assist technology
EPA-estimated Civic Hybrid city/highway combined fuel economy: 45 mpg

Civic Si Specifications

200 horsepower and 170 lb-ft, 2.4-liter
i-VTEC™ 4-cylinder engine
6-speed manual transmission
EPA-estimated Civic Si highway fuel economy: 31 mpg

(1)Preliminary EPA mileage estimates determined by Honda. Final EPA mileage estimates not available at the time of printing. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle.

(2)Based on 2012 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

2011 Honda Accord - The One

2011-03-05T10:28:00.003-05:00

The bragging rights just keep on coming. Here are a few of the accolades that have followed the Honda Accord for all these years. And this is great news for all current and future Honda Accord owners. While you all bought your car for different reasons...yet there is one fact that should make you smile....all the accolades add value to your Accord!!!

For example - For a record 25th time, Car and Driver magazine has named the Honda Accord one of the 10Best Cars. Car and Driver says, "The Accord remains inscrutably excellent. It manages to combine all the practical virtues you need in a family sedan—plenty of interior space, lots of available infotainment and trim choices, a quiet and relaxed ride, subdued engines, and effortless transmissions—with a fluid chassis that urges a driver to wring it out on back roads and off-ramps."[1]

Download the article. (You need Adobe® Acrobat® to open this PDF document.) [1] Car and Driver, January 2011

The 2011 Accord Sedan earned a 5-star safety rating in each combined NCAP category[1]—quite an honor, especially given the new, more stringent standards enacted by the National Highway Traffic Safety Administration (NHTSA). Every Accord Sedan helps protect you with a host of standard safety features, including Advanced Compatibility Engineering™ (ACE™) body structure, Vehicle Stability Assist™ (VSA®) with traction control and active front head restraints. Plus, every Accord features standard front, front side and side curtain airbags to help reduce the likelihood of injuries in a collision.

[1] Based on frontal crash, side crash and rollover categories. Government 5-Star Safety Ratings are part of NHTSA's New Car Assessment Program (www.SaferCar.gov). Model tested with standard side airbags (SABs). Vehicles tested under the new program cannot be compared to MY10 and earlier vehicles.

Kelley Blue Book's kbb.com, The Trusted Resource for automotive information, honored the 2011 Accord with its Best Resale Value Award in the Mid-Size Car category[1]. This prestigious award is given to vehicles that are expected to have the best resale value after five years of ownership.

1] Vehicle's projected resale value is specific to the 2011 model year. For more information, visit Kelley Blue Book's kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

Honda has a history of environmental leadership dating back to a time when green was simply a color. Several decades later, we are proud to carry that tradition along, and be recognized as the country's Greenest Automaker by the Union of Concerned Scientists (UCS)—for the fifth time in a row[1].

[1] Based on a Union of Concerned Scientists analysis of fleetwide global warming and smog emissions from 2008 model year vehicles.

The Passion for Winning and The Reward

2011-02-28T07:19:00.003-05:00

It should come as no surprise to anybody that Dale Earnhardt Jr. earns more money than any other driver in NASCAR. Or that the next two highest earning drivers are his teammates -- Jeff Gordon and Jimmie Johnson.
Or that the sport's wealthiest team is Hendrick Motorsports, which employs all three.
Forbes magazine has released its sixth annual list of driver earnings and team valuations that shows the average team is worth $136 million and generated an average of $89 million in revenue last year.
But team values fell 5% on average as sponsors continue to pull back during the recession. It also shows the huge decrease in the value of Richard Petty Motorsports, which fell $52 million after suffering financial hardships last year before the team's namesake was able to gain control of it.
For the drivers, earnings come in a variety of ways. Some of it is in the form of salary from teams but a big chunk comes from endorsement deals.
Top 10 earning drivers
Rank/Driver/Earnings/Team
1. Dale Earnhardt Jr. / $29 million / Hendrick Motorsports
2. Jeff Gordon / $25 million / Hendrick Motorsports
3. Jimmie Johnson / $24 million / Hendrick Motorsports
4. Tony Stewart / $18 million / Stewart-Haas Racing
5. Kevin Harvick / $15 million / Richard Childress Racing
6. Carl Edwards / $14 million / Roush-Fenway Racing
7. Kyle Busch / $13 million / Joe Gibbs Racing
8. Kasey Kahne / $11.5 million / Red Bull Racing
9. Denny Hamlin / $11 million / Joe Gibbs Racing
9. Matt Kenseth / $11 million / Roush-Fenway Racing
Top 10 most valuable teams
Rank/Team/Value/1-year change
1. Hendrick Motorsports / $350 million / $0
2. Roush Fenway Racing / $224 million / -6
3. Richard Childress Racing / $158 million / 3
4. Joe Gibbs Racing / $152 million / 6
5. Penske Racing / $100 million / -9
6. Stewart-Haas Racing / $95 million / -3
7. Michael Waltrip Racing / $90 million / 2
8. Earnhardt-Ganassi Racing / $76 million / 7
9. Richard Petty Motorsports / $60 million / -52
10. Red Bull Racing / $58 milion / -2

A Lot Of Talent...A Minor Realignment...Stay tuned for all the results on Sunday at DAYTONA!!

2011-02-18T15:22:00.006-05:00

All eyes will be on the teams from Hendrick Motorsports for sure this weekend. There have been some behind the scences changes according to this article from SpeedTV. Let's see how it all turns out on SUNDAY!!!! We'll be watching...Will You?

Hendrick Team Confident Of Changes Hendrick Motorsports switched crew chiefs on three of its four teams for 2011... Tom Jensen Posted January 30, 2011 Charlotte, NC

(Left to Right) Jimmie Johnson, Jeff Gordon, team owner Rick Hendrick, Mark Martin, and Dale Earnhardt Jr. , shown during the NASCAR Sprint Media Tour at Hendrick Motorsports on January 26, 2011. (Photo: Getty Images)

When Jimmie Johnson won his fifth consecutive NASCAR Sprint Cup championship last November, it somewhat obscured the fact that the rest of his teammates at Hendrick Motorsports suffered through disappointing 2010 seasons.Maybe the rest of the world saw another Johnson championship, but internally, the team knew that their performance was off.Dale Earnhardt Jr., Mark Martin and Jeff Gordon, three drivers who collectively have 140 Sprint Cup victories, went winless in 2010, and team owner Rick Hendrick recognized that he needed to do something and do it quickly.And so, 48 hours after Johnson’s record victory, Hendrick dropped a bombshell: Gordon would be pulled out of the shop he and Johnson had shared since 2002, with Earnhardt moving in and teaming up there with crew chief Steve Letarte, who had been Gordon’s pit boss since late in the 2005 season.Gordon moved over into the other team’s shop, picking up Alan Gustafson as his crew chief and sharing the building with Mark Martin and his new crew chief, Lance McGrew, who formerly worked with Earnhardt. It was a bold step, but one Hendrick thought was necessary. From a technology standpoint, the team was not as quick to adapt to the changeover from rear wing to spoiler as some of the other teams were, and he felt the organization had perhaps grown a little complacent as well. Having made the change, though, Hendrick said he’s pleased by the new energy his team is demonstrating. “It’s awesome to start the New Year,” said Hendrick. “I don’t think as an organization we were as strong as the competition. We were thinking about it during the year and selecting the lineup. We didn’t want to go outside the walls. All of our employees show and do their best. I think we will have a good year and that we will all work together, and I will be happy. I have a lot of confidence in the organization.”The combinations are intriguing: According to Hendrick, Letarte has the best interpersonal skills among the crew chiefs, something Earnhardt should respond well to. By the same token, Gustafson is a talented and sophisticated engineer, which ought to benefit the experienced Gordon. And although they would never say so publicly, Martin and McGrew probably feel like they have something to prove after last year, when McGrew was pilloried for Earnhardt’s woes and Martin was wrongly rumored to be on his way out in 2011 to make room for Kasey Kahne, who will join the team in 2012. Today, no one knows how the combinations will fare once the season begins. But the team members believe the changes will be good.Gordon, the most senior of the four drivers, said Hendrick did what he had to do. “A lot of changes, but I think a lot of positive changes,” said Gordon. “I think sometimes things need to be shaken up a bit, and I think that was Rick’s goal with this move, the internal move.”Gordon feels his old crew chief and Earnhardt could be a potent force. “They’re going to mesh up very well together,” Gordon said of Earnhardt and Letarte. “Steve has a lot of personality. He’s a real people person. He knows how to read people. He knows how to motivate people.

“Every one of our crew chiefs has their certain strengths. ... It’s pretty well known that Dale is pretty quiet and I think, kind of like opposites attracting, I think they’re going to be really good for one another.”Earnhardt, too, is bullish.“I’m thankful to have the opportunity in this sport that I have,” he said. This is the best of my career. I’m looking forward to just getting started. We had a good Daytona test in January. We have seen all the teams practice well. A lot of the work goes on in the shop, and you don’t see it, so I think we have a good opportunity. I think the more we are around the race car, the better we can be for the season. We have to understand what makes each of us tick a little better.”

Customer Satisfaction - The Honda Cars of Bradenton Way

2011-02-10T17:18:00.004-05:00

Looking back can be inspirational at times. This post may be dated but the underlying message remains the same. Here at Honda Cars of Bradenton we measure and monitor Customer Satisfaction daily. And the Hendrick Culture contributes immensely to our success...and most importantly to our Cutomers' Satisfaction.

Success Lessons From The World Of NASCAR

A recent edition of USA Today (November 6, 2009) ran an article about the consistent success of Hendrick Motorsports’ NASCAR teams. Some would say domination is a better word than consistent success, given that they are closing in on their fourth consecutive NASCAR championship (perhaps taking 1st, 2nd and 3rd). The article is titled, “Happy in the Workplace – Hendricks Motorsports’ people skills key success,” and it provides some lessons that any organization, whether in sport or the business world, can learn from.
General Manager, Marshall Carlson says there are four keys to their success: “Talent, unity, speed, and focus, and all four are about people, not technology or widgets.” Where some teams look to cut costs on hotels and food for their traveling teams (consider that these teams are on the road for at least 36 weekends per year), Hendrick Motorsport “views booking quality hotels and catering healthy meals as essential as top-notch equipment.” In other words, looking after their people.
While most race team managers come from within the sport, Carlson came from Hendrick’s auto dealership empire. He views the running of the race teams no different from running of a car dealership. “They’re a lot less different than you’d think, because the culture is very much aligned.”
“A lot of car dealers put the customer first. At Hendrick Automotive Group, the employee is No. 1 and they’ll take care of the customers because happy customers keep the manufacturers happy. It’s same with the team. We feel if we have smart and talented people happy to be there, we’ll run well. If we run well, the sponsors will be happy. Even in a sport where the technology is very important, the difference is the human capital.”
“Anything that touches people takes precedent, whether it’s food, travel, uniforms, working conditions or health insurance,” he said. “That’s contrary to how some organizations work.”
Hmmm… Happy employees. Ensuring employees are happy is the number one priority, assuming that if they are, they will make sure the customer is happy.
How many companies claim that people are their number one resource, and yet don’t back that up with their actions. In fact, having facilitated strategic planning sessions for companies, I can’t tell you the number of times I’ve heard senior management make that claim, and yet heard from employees that it’s not true. Leaders claiming that employees are most important, and yet acting as though they are really a distant second – or third, fourth, or worse – to anything that leads to short-term financial results seems to be the norm and not the exception.
Let’s go back to what Carlson said were the four keys to their success:
1. Talent – A happy employee who does not have the skills and knowledge to do the job will not lead to consistent success. What he doesn’t say is that, for the most part, skills and knowledge can be acquired.
2. Unity – This is all about teamwork, all about people working together as a unit.
3. Speed – When one hears a person in motorsport talk about speed, you can’t help but think he’s talking about the car. But in this case, Carlson is talking about people. Having spent years around high-performing race teams (and some low-performing ones), I know that he’s talking about how having the right systems and processes in place, good people will perform quickly and efficiently.
4. Focus – Happy, talented employees, working together within great systems will not perform well if they’re headed in the wrong direction. Well, duh. Focus is critical.
But here’s the point: Talented employees, working together as a team with great systems, and focused in the right direction will not perform consistently well if they’re unhappy. I can think of one specific race team that I was involved with where this was the case. They had incredibly talented people. They worked well together, as a team. They had fantastic, well-designed systems and processes in place. And they were very focused on what was important and what needed to be done. But it was not a “happy workplace.” And they under-performed.
Lesson learned.

The 2012 Honda Civic Concept!

2011-02-04T19:23:00.000-05:00

The Honda Civic Si Concept coupe and the Civic Concept sedan made their world debuts at the North American International Auto Show in Detroit, Michigan. The Concept vehicles offered an intriguing preview of the styling direction of the new, ninth-generation Civic.

This spring, the all-new Civic model range will arrive with unprecedented diversity, including conventional sedan and coupe models, sporty "Si" performance versions, as well as hybrid and natural-gas variants. The new Civic hybrid will feature a lithium ion battery cell, the first ever for a Honda hybrid. In another first for Honda, the Eco-Assist™[1] system will be available in most upcoming Civic models. Additionally, Honda is expanding retail sales of the natural gas-powered Civic GX model.

Altogether, the new Civic promises to continue its tradition of user-friendliness, sporty performance and excellent fuel economy, offering an unprecedented level of variety with the widest array of powertrain choices in its class.

[1] Eco Assist is a trademark of Honda Motor Co., Ltd., and may not be used or reproduced without prior written approval.

Are you looking for a newer car?

2011-01-27T16:47:00.000-05:00

Here at Honda Cars of Bradenton we have several 2010 units and not just Honda's.

JUST TO NAME A FEW:

2010 Toyota Corolla

2010 Jeep Liberty

2011 Kia Sorento

2011 Hyundai Sonata

2010 Hyundai Santa Fe

2010 Honda Accord

2010 Honda Odyssey

2010 Chevy Impala

visit us at http://www.hondacarsbradenton.com/

Honda Cars of Bradenton is proud to offer a Full Service Detail Department.

2011-01-21T10:08:00.000-05:00

Your local car wash is just a car wash. They can wash and vacuum your car, dress the tires, and wax the exterior.

We are not just a car wash. We offer services the local car wash can not match.

For Example:

We clean engine compartments. Many Carwashes do not clean engine compartments because if you get the engine too wet it will not start. Knowing how to properly clean an engine compartment is our top priority.

Ever notice those swirl marks in your cars paint? Waxing the exterior may cover them up, but after a few rains, they are back... Honda Cars of Bradenton offers high speed buffing. Our technicians are trained to use a high speed buffer, so we can get rid of those scratches for good. Your local car wash can not do that!

As your car ages; Leather Seats crack and tear, carpets stain, bumpers scratch and trim fades. We all want our cars to look as good as they drive. But sometimes the engine runs like brand new, and everything else starts to age. We can help with that.

Mini Detail Package

Interior Detail Package

Full Detail Package

Car Care Teflon Paint Sealant

Headlight Restoration

Rain-X Window Treatment

Minor Paint Repairs

Paintless Dent Removal

Interior Restoration

Carpet Dyeing

Fabric and Leather Renewal

Burn Hole Repair

http://www.hondacarsbradenton.com/detail-department.aspx

Genuine Honda Accessories For Your Car

2011-01-13T13:13:00.000-05:00

Up north, with the cold, people worry about tracking in mud and snow into their cars. I know we don't have snow down here, but we still worry about tracking in stuff.

Honda Cars of Bradenton carries a full line of Honda Accessories.

All Season Floor Mats are an excellent, cost effective way to help maintain the cleanliness of your interior.

When you come in, ask for George, he'll set you up.

George can order accessories for all makes and models!

http://www.hondacarsbradenton.com/parts-department.aspx

Contact Information

George Nichols, Parts Manager
Toll-Free: 888-412-4587
Email: George.Nichols@HendrickAuto.com

Hours of Operation
Monday: 7:30 a.m. - 7 p.m.
Tuesday: 7:30 a.m. - 7 p.m.
Wednesday: 7:30 a.m. - 7 p.m.
Thursday: 7:30 a.m. - 7 p.m.
Friday: 7:30 a.m. - 7 p.m.
Saturday: 8 a.m. - 4 p.m.
Sunday: Closed

Less gas. More comfort. And you have the Civic Hybrid to thank.

2011-01-12T16:02:00.000-05:00

We have 6 pre-owned Certified Civic Hybrids on the lot today!

Come choose your Hybrid and drive farther!

Up to 50 MPG!

http://www.hondacarsbradenton.com/inventory.aspx?_vstatus=3&_used=true&_cpo=true&_makef=honda&_model=civic

Fit EV Concept

2011-01-10T15:02:00.000-05:00

Honda is proud to announce the world debut of the Fit EV Concept. This advanced electric vehicle is designed to meet the daily driving needs of an average commuter, utilizing the same 5-passenger layout found in the popular Fit hatchback.

The Fit EV Concept is propelled by a high-density motor derived from the FCX Clarity fuel cell electric vehicle and features a 3-mode drive system adapted from the CR-Z sport hybrid.

The Fit EV will achieve an estimated 100 miles driving range per charge using the US EPA LA4 City cycle (70 miles when applying EPA's adjustment factor), well more than the average number of miles driven daily by most commuters. The Fit EV is scheduled to go on sale in the U.S. in 2012.

For more info go to:

http://automobiles.honda.com/fit-ev/

2011 Honda Insight Lineup Gains Standard Features and a New Entry Model

2011-01-05T09:32:00.000-05:00

The range of Insight models for 2011 now starts with a new value-oriented base model, simply designated as "Insight." As before, the well-equipped "Insight LX" continues to be available, yet with additional features, along with the top-of-the-line "Insight EX," which continues to be available with the Honda Satellite-Linked Navigation System. All Insight models are equipped with Vehicle Stability Assist™ (VSA®) for 2011, which was previously exclusive to the Insight EX.

The new Insight base model includes remote entry and has exclusive content compared to the other models consisting of unique seating fabric and a basic audio system with CD player and two speakers. The Insight LX gains features for 2011, adding cruise control, a USB audio interface, center armrest storage console and floor mats. The Insight EX adds to the LX features with steering wheel-mounted audio controls (previously exclusive to the Insight EX when equipped with navigation).

For more information go to the following link.
http://hondanews.com/channels/corporate-headlines/releases/2011-honda-insight-lineup-gains-standard-features-and-a-new-entry-model

To find an Insight of your choice visit us here at http://www.hondacarsbradenton.com/

Is Today The Best Time To Purchase a Car?

2010-12-31T11:14:00.000-05:00

This is without a doubt the single most frequent question asked.

If you have done any surfing on the Net about this question, you would think someone did a top-secret poll... and only they have the correct answer. If you give them your social security number and a child, then maybe they will give you the answer.

It all boils down to bonuses and rebates.

Bonus money from the factory goes to entice the dealership to sell more of a certain model of car.

Therefore, common sense says that if a dealership is trying to hit their bonus and they only have a couple more cars to sell in order to get it, they are literally going to give those cars away at cost to make that bonus.

Even if there is not a bonus happening during the month that you plan to buy a car, the sales people are still trying to make quotas for cars sold and last minute sales goals.

Therefore, it always benefits the buyer to purchase a car at the very end of the month.

Now let’s answer the question: What is the best time of year to purchase a car?

It is always at the end of year because that is when manufacturers have the highest rebates going to the consumer -- because manufacturers are trying to move the last bit of inventory to make room for the new year's makes and models.

Come in today and drive away with your New Honda!

REAL DEALS at HONDA CARS OF BRADENTON!

http://www.hondacarsbradenton.com/

Honda Car and Driver "10Best" Award History

2010-12-28T13:38:00.000-05:00

Honda Model 10Best Award Model Year

Accord 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001, 2000, 1999, 1998, 1995, 1994,1991, 1990, 1989, 1988, 1987, 1986, 1985, 1984, 1983

Civic 1996, 1991,1990, 1989, 1988

CRX 1988, 1985

Fit 2011, 2010, 2009, 2008, 2007

Prelude 1998, 1997, 1996, 1995,1994,1993, 1992, 1986, 1985, 1984

S2000 2004, 2002, 2001, 2000

For more information and downloadable high-resolution images of Honda vehicles, please visit http://www.hondanews.com/
Consumer information is available at http://www.honda.com/

Honda Accord and Fit Receive Car and Driver Magazine's "10Best Cars" Awards

2010-12-28T13:34:00.000-05:00

Accord wins its 25th in 29 years; Fit wins its 5th straight

Car and Driver magazine has named the 2011 Honda Accord and the 2011 Honda Fit as two winners of its prestigious and highly competitive, annual "10Best Cars" award. Now in its eighth generation, the Accord has achieved "10Best" status 25 times in the 29 years that Car and Driver editors have been conducting the competition, more than any other vehicle in the award's history. The Honda Fit has been honored with 10Best status in each of the five years that it has been on sale in the United States.

http://hondanews.com/channels/corporate-headlines/releases/honda-accord-and-fit-receive-car-and-driver-magazine-s-10best-cars-awards

Visit us for our Year End "Happy Honda Days" Sale going on now!

www.hondacarsbradenton.com

Honda named Greenest Automaker

2010-12-23T09:22:00.000-05:00

Honda has a long history of environmental leadership, including the introduction of America’s first mass-produced hybrid, the Honda Insight, and the first vehicle to meet California’s Low-Emission Vehicle standards, well in advance of regulatory requirements. Acknowledgment of our commitment to innovation can be seen by Honda’s topping the rankings as the country’s Greenest Automaker by the Union of Concerned Scientists (UCS)―for the fifth time in a row.

http://automobiles.honda.com/news/news.aspx

12 More Happy Honda Days!

2010-12-18T17:14:00.000-05:00

Yes, you will find the best deals in the next couple weeks!

Only 12 more Happy Honda Days remain at Honda Cars of Bradenton. You will not find a better deal, nicer staff, and more selections to choice from. New or Pre-Owned, come on in and drive off with incredible savings. We will meet or beat any other Honda dealer's specials!

http://www.hondacarsbradenton.com/

Rick Hendrick buys first Chevrolet Volt offered for public sale!

2010-12-16T11:59:00.000-05:00

Honda Cars of Bradenton

DETROIT (Dec. 16, 2010) – Rick Hendrick, owner of Hendrick Motorsports and chairman of Hendrick Automotive Group, has purchased the first Chevrolet Volt offered for sale. Proceeds will benefit science, math, engineering, and technology education initiatives through the Detroit Public Schools Foundation.

The vehicle, bearing the vehicle identification number BU10002, was sold for $225,000 through an online auction that closed Tuesday, Dec. 14.

"This was an opportunity to own a piece of history while giving back to the community," said Hendrick, an avid car collector. "I have been a Chevrolet dealer for more than 30 years, and the Volt is one of the most exciting and important new cars since we opened our first dealership in 1976.

For more information on this article please click here!

http://www.hondacarsbradenton.com/

Let us do the shopping for you!

2010-12-15T12:07:00.000-05:00

Hendrick proudly carries the nation’s most trusted brands.

With over 60 locations nationwide, Honda Cars of Bradenton can get the car you want. I bet you did not know, that if you come in to our dealership and we don't have the vehicle you are looking for, we can get it. Not only are we able to pull from over 60 Hendrick dealerships, we can also do trades with many other non Hendrick Honda Dealerships. So if there is a specific 4 door Honda Civic, blue with gray leather interior you're looking for... Let us do the shopping for you!

http://www.hendrickauto.com/

Jingle Bell Run/Walk for Arthritis in Bradenton

2010-12-10T14:03:00.000-05:00

Come out with Honda Cars of Bradenton to Old Main Street tonight. There will be music, food, vendors, Santa, and a kids zone.

If you are wanted to run or walk registration will start at 5:00PM and the race begins at 7pm.

Get in the spirit this holiday season at the Arthritis Foundation’s Jingle Bell Run/Walk for Arthritis®. Be one of the thousands of runners and walkers who hit the nation’s pavements, pathways and parks this winter to fight arthritis, the nation’s most common cause of disability.

Jingle Bell Run/Walk® is a fun and festive way to kick off your holidays by helping others! Wear a holiday themed costume. Tie jingle bells to your shoelaces. Run or walk a 5 kilometer route with your team members and celebrate the season by giving.

For more information click here!

Happy Honda Days at Honda Cars of Bradenton

2010-12-08T15:48:00.000-05:00

http://www.hondacarsbradenton.com/honda-finance-and-lease-specials.aspx

Warm up with some hot cocoa at Honda Cars of Bradenton.

2010-12-06T14:50:00.000-05:00

With it being so cold out there, bring your car in for service and

warm up with complimentary snacks, hot cocoa, or coffee.

The National Weather Service has issued a freeze warning for Manatee County and surrounding areas for tonight.

The current forecast has tonight's low hitting 37, but with 10 mph winds from the northwest making it feel about 30. The chill will continue into Tuesday morning, according to the National Weather Service.

The forecast high for Tuesday is 58, but with 10 mph winds making it feel about 30, especially earlier in the day. The low Tuesday is forecast to be 38.
Both advisories cover De Soto; DeSoto; Hardee; Hernando; Highlands; Hillsborough; Lee; Manatee; Pasco; Polk; and Sarasota counties. Sumter County also is covered by the freeze watch.

In Manatee, forecasters say Wednesday will see a high of 58 and low of 37. For Thursday, forecasters are predicting a high of 64, and a high of 69 on Friday. By Saturday, high temperatures will again be into the 70s and lows in the 50s.

HONDA CARS OF BRADENTON has some of the best Hot Chocolate around!

All New 2011 Honda Fit Arriving Soon at Honda Cars of Bradenton!

2010-11-30T10:59:00.000-05:00

The Honda Fit offers even more value for the 2011 model year in its already versatile, fun-to-drive and fuel-efficient five-door package. New for 2011, all models include Vehicle Stability Assist™ (VSA®) as standard equipment, along with more comfort and convenience features.

New features on the Fit (base model) include cruise control, remote entry, a USB audio interface and VSA. The Fit Sport (non-navigation) also gains VSA for 2011, along with carpeted floor mats. The Fit Sport with Navigation (previously equipped with VSA as standard equipment) receives carpeted floor mats as standard equipment. Four new colors become available - Alabaster Silver Metallic, Polished Metal Metallic, Celestial Blue Metallic and Vortex Blue Pearl - and replace similar colors from the previous model year.

Set up your appointment to come in and test drive the all new 2011 Honda Fit!

888-731-3027

Cyber Monday @ Honda Cars of Bradenton

2010-11-29T13:36:00.000-05:00

Visit our internet sales for some unbelievable savings!

Cyber Monday + End of the Month = The best time to Buy!

If your looking for great deals on authorized service or parts click here!

Hendrick Motorsports is also getting in on the Cyber Monday discounts at the Hendrick Motorsports Team Store. Click her to see more!

Black Friday crowds of shoppers hit the stores!

2010-11-26T18:01:00.000-05:00

Shoppers tailgated, clogged the roadways and crowded the stores across Manatee and Sarasota County today. The economy remains on thin, but Black Friday still drew throngs of eager, and bleary-eyed, consumers.

The fifth annual Midnight Madness at the Ellenton outlets drew an estimated 25,000 customers as the mall’s 2,400 parking lot was maxed out once retailers opened their doors. More than a dozen Florida Highway Patrol officers helped direct traffic coming off U.S. 301 as well as pedestrians crossing 60th Avenue East from the off-site parking lots of nearby businesses.

We did not need any Highway Patrol but we have had a great crowd out here at Honda Cars of Bradenton today. We are expecting a busy Holiday season and looking forward to putting some beautiful Honda's under the trees this Christmas. Come see us, we are open tomorrow from 9-7pm and Sunday from 12-5pm. There are still a lot of incredible deals waiting for you.

Come on out and ask Matt Woods for a Real Deal!

Black Friday at Honda Cars of Bradenton!

2010-11-24T11:33:00.000-05:00

You Bet! Are you ready for Black Friday?

Retailers are preparing for one of their biggest days of the year: Black Friday.

Many consider the day after Thanksgiving to be the official start to the holiday season, which prompts stores all over the country to open in the wee hours of the morning and sell their merchandise at sale prices.

And people have already begun lining up. A couple in St. Petersburg, have been in line for Best Buy since Nov. 17, hoping to be the first to get into the store.

I'm not saying you need to camp out in front... Yet?

But you can bet, you will get some tremendous savings at Honda Cars of Bradenton. Our Sales managers are willing to do whatever it takes to get you into the car you have always wanted. New or used, you will be shocked at the savings!

See You on Friday!

ps. If you can't make it in on Friday, we will still offer any deal on Saturday and Sunday as well.

#48 - 5 Times in a Row!

2010-11-21T16:37:00.002-05:00

Way to go Jimmie Johnson and Hendrick Motorsports. Honda Cars of Bradenton congratulates Jimmie and his team for the hard work and another awesome season! See you next year!

Hendrick Motorsports Homestead Preview! Lets Go Jimmie!

2010-11-19T20:03:00.001-05:00

With a fifth-straight NASCAR Sprint Cup Series championship on the line, Jimmie Johnson heads to Homestead-Miami Speedway only 15 points behind points leader Denny Hamlin. The 1.5-mile speedway is the host for the season finale, and race coverage begins Sunday at 1 p.m. ET on ESPN.

Here are the stats on Hendrick Motorsports, which has posted nine top-five finishes, 18 top-10s and two pole position in 10 events (43 starts) at Homestead. In six of the last 10 events at the Florida speedway, Hendrick has scored at least one top-five finish. Last year at Homestead, the organization became the first ever to finish 1-2-3 in the championship standings when Jimmie Johnson won his record-setting fourth Cup championship, Mark Martin finished second and Jeff Gordon took third in the season standings.

Honda Cars of Bradenton wishes the Hendrick Team A safe and fulfilling Weekend!

The Real Deal!

The Best Answer to Hunger!

2010-11-19T14:40:00.001-05:00

With the holiday seasons approaching we still need to consider those in need.
Here are some local networks of people working together to fight hunger.

Food Bank of Manatee · Website · (941) 747-4655

811 23rd Ave E · Bradenton · Directions
http://www.foodbankofmanatee.org/

All Faiths Food Bank · Website · (941) 379-6333
8171 Blaikie Ct · Sarasota · Directions
http://allfaithsfoodbank.org/

Hendrick Motorsports

2010-11-11T11:24:00.000-05:00

During Sunday's pre-race festivities at Texas Motor Speedway, Jeff Gordon presented the keys to his personal Corvette to raffle winner Cindy McCotter of Matthews, N.C. After handing over the keys to the Corvette to McCotter, Gordon asked her to accompany him on stage in presenting the Texas Chapter Speedway Children's Charities with a check for $75,000 designated to benefit childhood cancer initiatives in the state of Texas.

http://www.hendrickmotorsports.com/news_detail.asp?id=2943&ref=nf

Honda Cars of Bradenton likes this!

http://www.hondacarsbradenton.com/

Mr. Peanut is talking!

2010-11-10T16:17:00.000-05:00

After a hundred years, America's favorite nut has decided to speak?
Although I haven't seen Mr. Peanut do any Honda commercials (yet), his recent boost in the spotlight has made me think of what kind of car he would drive?

Honda Cars of Bradenton has all new 2011 redesigned Odyssey. Plenty of room for all his nutty friends!

I could just here him now... "NUT thing compares!"

Why you should choose a Honda Certified Used Car!

2010-11-09T09:58:00.000-05:00

We have over 50 Certified Hondas at Honda Cars of Bradenton!

To see our inventory visit www.hondacarsbradenton.com

Certification Standards
Every Honda is a product of innovative engineering and quality manufacturing. And only well-maintained Honda models that are less than six years old and have a maximum of 80,000 miles are eligible for certification. The certification process includes:

An exhaustive 150-point mechanical and appearance inspection, performed by the dealer, to ensure that each vehicle meets Honda Certified Used Cars standards

Honda-trained technicians scrutinize all major vehicle systems, including brakes, engine, drivetrain, steering, suspension, tires, wheels, exhaust system and vehicle interior and exterior

Dealer technicians recondition any component that does not meet our standards

Any component that cannot be reconditioned is replaced with Genuine Honda parts

Up-to-date scheduled maintenance services

To see our inventory visit http://www.hondacarsbradenton.com/

Its Raining!

2010-11-04T17:08:00.002-04:00

It's Pouring... You have 8 days to get in here and grab a new Honda Accord or Civic at a ridiculous price! The incentives are pouring in from Honda, so don't waste any time. Come on into Honda Cars of Bradenton to find out more or give us a call at 941-758-7997.

You won't believe the savings!

Safeguard Protection at Honda Cars of Bradenton

2010-11-03T09:10:00.000-04:00

Safeguards protection is an integral part of our busness. The Gramm-Leach-Bliley (GLB) act was passed in 1999. This federal legislation is intended to protect the privacy of individuals who offer non-public personal information to finacial institutions in the course of business transactions. May,23 2003 the section of the GLB act known as the "Safeguards Rule" became effective. The law provides that the Federal Trade Commission (FTC) will serve as the enforcement agency for GLB and the Safeguards rule. We at Honda Cars of Bradenton are committed to protecting our customers personal infomation. For more information on the GLB act or the Safeguards rule contact one of our safeguard members at Honda Cars of Bradenton..

Balance isn't about compromise. It's about excelling at everything.

2010-10-29T13:33:00.000-04:00

For many people, the words Honda and Accord are one in the same. And that's no mistake, because the Accord Sedan is more than just a car. It is a collection of ideas. Like the notion that you can e responsible and still enjoy yourself. Or, that smarter engineering can result in both power and efficiency. That's the way Honda thinks. And it's why Accord exists.

"Be responsible" this weekend!

Come out to Honda Cars of Bradenton and get your new Honda Accord!

http://www.hondacarsbradenton.com/

New Car Clinic at Honda Cars of Bradenton

2010-10-28T11:30:00.002-04:00

Yesterday kicked off our 1st Honda Cars of Bradenton New Car Clinic.
Some of the items we covered were;
1. Detail Services
2. Social Media, Facebook, Newsletter
3. Express Service
4. Amenities
5. New Vehicle Reviews

It was a great turnout with fun and food to be taken in.

Matt Woods going over some of the prizes with one of our lucky guests.

In support of Honda Cars of Bradenton several vendors present.

1. Matt from Wheel Wizard - 941-400-9519. "No need to buy new when you can have your wheels refurbished"

2. JC from Magic Man - 941-356-4346. "Specialize in burn holes, home or auto"

3. Rick from Ponto's Auto Body - 941-747-1372 "Expert Collision Repair"

4. Rick from Galle Vinyl & Trim - 941-447-5451 "The Leather Expert"

5. Sean from Dent Rescue - 941-228-5844 "Paintless Dent Removal"

6. Ed from Superior Auto Touch-Up - 941-792-3997 "Fix Your Nicks and Scratches"

The HCOB Family would like to thank you and hope you all have a safe and Joyous Hoilday Season!
We look forward to our second New Car Clinic during the first quarter of 2011.
http://www.hondacarsbradenton.com/

NADA: CR-V and Civic Have Best Cost of Ownership

2010-10-27T14:06:00.002-04:00

The analyst at NADAguides used its Cost of Ownership tool to identify the vehicles, by body style, with the best (lowest) cost of ownership in relation to their MSRP. Cost of ownership calculations assumed a driver with more than six years experience, driving an average of 15,000 miles per year, in a specified zip Code, and included the cost of depreciation, fees and taxes, financing, insurance, fuel, maintenance, and repairs over a five-year period. Based on their analysis, the 2010 Honda CR-V 4wd EX-L with Navigation was the best Crossover body style and the 2010 Honda Civic Sedan GX was the best in sedan body style.

We have 2010 Honda models still available, but they are going fast!

Come in to Honda Cars of Bradenton and get yours today!
http://www.hondacarsbradenton.com/

10 Million and Counting!

2010-10-26T16:16:00.000-04:00

This past July Honda's vehicle manufacturing plant in Marysville Ohio, produced its ten-millionth vehicle. Fittingly, the ten millionth vehicle produced by the plant that began producing Honda Accords in 1982 was... an Accord sedan. An estimated 8.5 million Honda Accords have been produced at the plant. It is the first Honda factory outside of Japan to exceed the 10 million unit figure overall.

We don't manufacture Honda's but we sure sell a lot of them, especially the Honda Accord. Come by Honda Cars of Bradenton and check out our exceptional inventory of both new and pre-owned Accords.

visit us online at http://www.hondacarsbradenton.com/

Rock Your Ride Sweepstakes with the All new 2011 Honda Odyssey

2010-10-20T11:16:00.000-04:00

http://disney.go.com/partners/rockyourride/

Join Matthew "M dot" Finley, for a rockin day at Disneyland.

Get the "star treatment" while you rock the rides and see all-new shows including World of Color!

And Honda is gonna keep the party rockin and set the parents up with the keys to a new ride... the all-new Honda Odyssey!

You can also see the 2011 Honda Odyssey at http://www.hondacarsbradenton.com/

About Hendrick Automotive Group!

2010-10-19T14:18:00.001-04:00

Honda Cars of Bradenton is part of the Hendrick Automotive Group.

Hendrick Automotive Group is one of the largest automotive retail organizations in the United States. Headquartered in Charlotte, N.C., the company employs more than 6,000 people, operates 59 dealerships, 87 franchises and 18 collision-repair shops in 10 states from the Carolinas to California. For more information, please visit http://www.hendrickauto.com/

Hendrick Automotive Group offers new and pre-owned vehicles, financing, warranties, automobile parts, accessories, service and body repair. Chairman Rick Hendrick also founded Hendrick Motorsports, a major force in NASCAR Sprint Cup racing, and the company has contributed significantly to improve the quality of life for people in need through the Hendrick Community Outreach program.

Hendrick Automotive operates on the principles of the Hendrick Advantage, a set of core values which ensure that customers, team members, communities and manufacturers are treated fairly and with respect. The Hendrick Advantage supports Hendrick's mission to be the premier quality vehicle retailer in the world.

All-New Odyssey now on sale at Honda Cars of Bradenton!

2010-10-15T16:26:00.000-04:00

Up to Eight people (EX and above) never moved with such style, technology, and grace. The all-new Odyssey is here. Like no van before.

Learn more.

Hunsader Farms near Bradenton Florida

2010-10-14T16:55:00.001-04:00

After you stop by Honda Cars of Bradenton this weekend,

you can take a short drive out to Hunsader Farms

for the Fall Pumpkin Festival.

Pumpkin Festival

Oct. 16 & 17, 23 & 24, 30 & 31

9 am - 5 pm

Open Mid Sept thru Mid June

8 am - 4 pm Mon-Sat

5500 CR 675

Bradenton, FL 34211

Hunsader Farms got its start in 1967 when three Hunsader Brothers left their Wisconsin dairy farm to try their hand at growing vegetables in the sunny south. The brothers cleared the land by hand and planted their first crop of 80 acres of tomatoes in the fall of 1967. The operation prospered and grew, and in 1990 was handed down to their sons who gave it the name Hunsader Farms

Through the years we have added many events and activities in an effort to share with the community a little piece of our farming heritage. In 1990 we built the barn style Farm Market, then added the petting zoo in 1991. In 1992 we kicked off our first Pumpkin Festival, while the summer of 1995 was spent building a playground and picnic area for families. The year 1997 brought the construction of our modern-day outhouse. In 2002 we built our craft and antique store, The Farmer’s Wife, and in 2005 turned it into an ice cream and gift shop. In 2007 we remodeled an existing barn and transformed it into a fabulous private party building called The Country Club.
We hope you come visit us as we help you catch a glimpse of days past when life was a little slower, a little sweeter, and a lot simpler.

Classic Honda YouTube!

2010-10-06T13:39:00.001-04:00

This is an older YouTube ad but a classic.

We "HCOB" were all talking about the 2011 Odyssey today and its amazing how much it has evolved through the years. I feel the 2011 Odyssey is years ahead of the competition!

Enjoy

http://www.youtube.com/watch?v=0A3fSXSxIo0

Get your new 2011 Honda Odyssey at Honda Cars of Bradenton.
http://www.hondacarsbradenton.com/

Can Johnson and Gordon do it again for Hendrick Motorsports?

2010-10-01T10:15:00.001-04:00

As predicted, this could shape up to be one of NASCAR’s closest and most competitive championship races in years.

Two races into the Chase for the Sprint Cup, it looks as if eight to 10 teams could be legitimate contenders. Though Denny Hamlin has maintained a 35-point lead, four-time champion Jimmie Johnson closed the gap with his win at Dover Sunday and eight drivers are within 83 points of one another.

When it comes to parity, NASCAR’s top drivers are keeping the series competitive.

There have been 12 different winners so far this year, which is comparable to the last three seasons, when there were from 12 to 16 different winners.

When it comes to NASCAR’s most prestigious title, there is little equality among the organizations fielding teams and cars.

Hendrick Motorsports has won the past four series championships and with Johnson and Gordon in the mix again this season, stands a good chance to make it five straight.

The best bet to unseat them is Joe Gibbs Racing, which has Hamlin and Kyle Busch in the mix. Gibbs has won three Cup titles since 2000.

Since 1994, Hendrick has won nine championships, including four straight on two different occasions (1995-98 and 2006-09).

The only teams that have broken the Hendrick stranglehold have been Gibbs (2000, 2002, 2005), Roush (2003-04) and Robert Yates Racing, which won it in 1999.

This year’s 12 Chase drivers come from just six different organizations, with Roush and RCR putting three drivers each in the championship race. Hendrick and Gibbs each have two while Penske Racing and Stewart-Haas Racing have one each, though Stewart-Haas is closely affiliated with Hendrick.

Good Luck Hendrick Motorsports from your family at Honda Cars of Bradenton!

http://www.hondacarsbradenton.com/

Environmental Spotlight: Honda FCX Clarity

2010-09-30T17:48:00.001-04:00

GOING GREENER WITH HONDA!

Honda has paced the industry in the development and deployment of zero-emissions hydrogen-powered fuel cell technology as well as the refueling infrastructure that will be required to take it to the mass market.

Honda's next-generation fuel cell car, the FCX Clarity, is the only fuel cell vehicle (FCV) built from the ground up as a FCV, and it is the first to be mass produced on a dedicated production line.

http://hondanews.com/channels/honda-automobiles-fcx-clarity

Honda Cars of Bradenton currently has pre-owned Enviornmental friendly Hybrids in stock.
To find out more visit us a http://www.hondacarsbradenton.com/

Jimmie Johnson gave Rick Hendrick his 13th win at Dover, the most by any team owner.

2010-09-28T12:23:00.001-04:00

Johnson up to second in standings

Johnson won the pole, led the most laps (191) and scored maximum points (195) as he vaulted four positions to second in the Cup standings.

"It's a huge weight off my shoulders that we were able to come here and win a race in the Chase, rebound from last week," said Johnson, who won for the sixth time this season, the sixth time at Dover and the third time in the past four races at the Monster Mile.

With 53 Cup victories, Johnson is 10th all time, one behind Lee Petty and two behind Rusty Wallace.

Johnson regained the lead from Carl Edwards on Lap 366 of 400, when Edwards brought his No. 99 Ford to pit road during a cycle of green-flag stops. Johnson pulled away from Burton the final 35 laps.

"[Sunday] is a great day for us, because it shows us what we are capable of and the fact that we can win races and be competitive in this Chase," Johnson said. "This summer was hard on us -- there's no way around that. We had bad races and finished bad. We had good races and finished bad. So it's nice to do things start-to-finish all weekend long on the right foot."

Jimmie Johnson won his 53rd Cup Series race in his 319th start. This is Johnson's 15th top-10 finish in 2010.

http://www.hondacarsbradenton.com/

Honda Cars of Bradenton is Open Today!

2010-09-26T15:27:00.001-04:00

Since its not looking so good for the Tampa Bay Buccaneers today,

why don't you come on out to Honda Cars of Bardenton.

We have some winning deals going on right now!

Like this 1998 Ford F150 for only $7991.

http://honda-cars-of-bradenton.ebizautos.com/webdetail.aspx?iid=6054979

Huge Savings During the Last Weekend of the Month at Honda Cars of Bradenton!

2010-09-25T16:27:00.001-04:00

~ SAVE THOUSANDS ~

Huge Savings During the Last Weekend of the Month at Honda Cars of Bradenton!

Why, because we have some 2010's that we need to get rid of for the 2011's

that are arriving soon.

OPEN SUNDAY FROM NOON - 5 PM!

View our inventory online at http://www.hondacarsbradenton.com/

We will match or beat those other deals you might have

and on top of that Honda Cars of Bradenton has the lowest dealership fees around!

888-731-3027

Redfish tourney to aid needy families at Thanksgiving

2010-09-24T09:50:00.001-04:00

RUSKIN — Redfish will be the catch of the day at an upcoming event, organized by the South Shore Anglers.

The fishing club will host its third annual longest redfish tournament starting tonight, and continuing tomorrow

For the second consecutive year, proceeds from the event will benefit the South Shore Big Give.

"Our goal isn't to get a certain amount of anglers to our event or hit a certain fundraising number," said Tiger Hoffman, president of the South Shore Anglers. "We just want to raise some money for them and do our part."

The Big Give - a volunteer-driven collaboration between area businesses and organizations that has helped feed hundreds of homeless and hungry families on Thanksgiving the past two years - began as an initiative of Beth Howard, co-owner and manager of the South Shore Gallery in Apollo Beach.

Last year, Beanie's Family Sports Grill in Ruskin hosted the South Shore Big Give, which fed about 500 people. Beanie's will also be the site of the captain's meeting and weigh-in for the redfish tournament.

This year, the Big Give is expanding.
Instead of coming to Beanie's, a group of area churches and other civic organizations will host diners at their venues, with food provided by Beanie's. Volunteers will serve the prepared feast and deliver dinners.

"I just figured that, instead of paying $500 or $600 for a tent like I did last year to accommodate people here, that money would be better spent on helping feed more people," said Donald "Beanie" Tichy, owner of Beanie's.

Honda Cars of Bradenton, Mike King with a nice Redfish!

Tichy said four churches in Ruskin - Northside Baptist, Southside Baptist, Ruskin Methodist and Destiny - have already agreed to participate. He is also in discussions with churches in Sun City Center and hopes to feed between 600 and 700 people this year.

"During times of need, I think people are more likely to go to a church anyway," Tichy said.

The redfish tournament is the latest charitable effort from the South Shore Anglers, which has helped raised money for the Bloomingdale Library attack victim, the Riverview High School football program and Wildlife Rescue Ministries.

"Anything we can to help charities in the area, we're more than happy to do," Hoffman said.
IF YOU GO

WHAT: The South Shore Anglers Club redfish tournament

WHEN: Registration and captains meeting tonight at 7 p.m. Tournament will start after the meeting. Weigh-in and pictures tomorrow at 4 p.m.

WHERE: All events will take place at Beanie's Family Sports Grill, 2002 U.S. 41 S., Ruskin

COST: $25

INFORMATION: (813) 629-2479

September Lease and Pre Owned Specials

2010-09-21T14:09:00.001-04:00

*FEATURED SPECIAL LEASE: Closed-end lease for 2010 Accord Sedan 5 Speed Automatic LX (Model CP2F3AEW) for $250.00 per month for 36 months with a no capitalized cost reduction available to customers who qualify for the HFS Super Preferred or Preferred credit tier. Other rates/tiers are available under this offer. $0 due at lease signing ($0 first month's payment and no capitalized cost reduction with no security deposit; total net capitalized cost and base monthly payment does not include tax, license, title, registration, documentation fees, options, insurance and the like). Not all buyers may qualify. $0 due at lease signing offer requires dealer contribution, which could affect final negotiated transaction.

** FEATURED SPECIAL LEASE: Closed-end lease for 2010 Civic Sedan 5 Speed Automatic LX (Model FA1F5AEW) for $210.00 per month for 36 months with a no capitalized cost reduction available to customers who qualify for the HFS Super Preferred or Preferred credit tier. Other rates/tiers are available under this offer. $0 due at lease signing ($0 first month's payment and no capitalized cost reduction with no security deposit; total net capitalized cost and base monthly payment does not include tax, license, title, registration, documentation fees, options, insurance and the like). Not all buyers may qualify. $0 due at lease signing offer requires dealer contribution, which could affect final negotiated transaction.

Visit us at Honda Cars of Bradenton

http://www.hondacarsbradenton.com/

Schools in Session: What's the best first car?

2010-09-17T10:29:00.001-04:00

School's back in session all over Florida. And for many parents, it's decision time: Do you continue driving your teenager or college student wherever they need to go or provide some wheels of their own?

Bottom line: If you, and they, are in the market for a first car, there are plenty of decisions to make: New or used? Big or small? Here are some talking points to help you along.

The family car: You may already have the best first car. It's a tradition, and often a good one, for a teen to inherit the family car. It's a known quantity – you are familiar with its repair history – and there's a good chance your teen is familiar with it, because it may be the car in which he or she learned how to drive. The car is also known to your insurance agent and carrier.

"What's the best car for a first?" It's a great question to ask, but it usually seems to be followed up with, "I want the BMW or the Corvette ZR1?"

The best advice I can offer in this situation is to look for the smartest car for a first time driver.

Get pre-approved. It’s easy and most can even be approved online within 24hrs at Hondacarsbradenton.com

Comfortably afford. Monthly payments for high end cars, you know, can be huge.

So, what is the smartest "best" car for a first? Based on what we've covered above, it would be a car that you can easily get approved for and comfortably afford. In addition, you'll want to look at a car that serves your needs (i.e. gets you to work, to school, can hold your stuff, gets good gas mileage, etc.) and not so much your wants (i.e. lifted truck, flashy sports car, etc.), although you may still be able to find one that serves both, your needs should be priority one.

Honda Cars of Bradenton has one of the largest pre-owned inventories in the area, with many options for the first time driver. Come by or give us a call, we are open 7 days a week!

A funny, but relevant, saying to keep in mind is "that you are just dating your first car and not marrying it."

Honda Cars of Bradenton "High Mileage Discount"

2010-09-14T14:30:00.001-04:00

-If your Honda has over 100,000 miles, take 15% OFF the standard labor charge.

-If your Honda has over 125,000 miles, take 20% OFF the standard labor charge.

-If your Honda has over 175,000 miles, take 25% OFF the standard labor charge.

Discount applies to repairs only. Discount applies to Labor only. Please print out this coupon, and bring it with you at time of write up. This offer can not be combined with any other offer.

Offer Expires 09/30/2010.
To Schedule Your Appointment, call us at 941-752-2148.

Or Click Here to Schedule Online!

Honda Makes 3 in Top 10 Certified Pre-Owned Vehicles

2010-09-09T09:21:00.001-04:00

Today's economy presents some enticing alternatives to buying new.

Honda Accord

When it comes time to buy a car, consumers basically have two choices: new or used. Buying new will cost you, but you'll get all the latest bells and whistles, a comprehensive manufacturer warranty and the peace of mind that you're not purchasing a vehicle that has been put through the wringer. Go the used route, and you typically get more for your money. However, you never know if you'll get a peach or a lemon — or do you?

Honda Odyssey Touring Elite

There's a relatively new type of used car on the market that offers the advantages of buying both new and used. That is, you get more for every dollar spent, as well as the solace of knowing that the vehicle's health and well-being is guaranteed by the vehicle's manufacturer or an independent agency. It goes by many names, but is most commonly known as certified pre-owned (CPO).

Heres a link to read more on the three Honda's as well as the other 7.

http://editorial.autos.msn.com/listarticle.aspx?cp-documentid=1156294

Honda Civic

Please visit us at Honda Cars of Bradenton

where you will find these great

CERTIFIED PRE-OWNED

models as well as many others!

http://www.hondacarsbradenton.com/

Labor Day Thank You from Honda Cars of Bradenton!

2010-09-06T16:51:00.002-04:00

We would like to thank all of you for a great summer here at Honda Cars of Bradenton.

You can look forward to cooler weather and hotter savings as we load up on 2011 Honda models.

Vehicles Sales • Phone: 941-758-7997
Toll Free : 888-344-6632 • Fax: 941-727-8308

Monday – Friday 9:00 AM - 8:00 PM

Saturday 9:00 AM - 7:00 PM

Sunday 12:00 PM - 5:00 PM

http://www.hondacarsbradenton.com/

Safe Driving!

2010-09-03T12:13:00.002-04:00

Honda Cars of Bradenton wants you to drive safe this weekend.

Approximately 34.4 million people are expected to be traveling 50+ miles this holiday weekend. After the long haul, what's the first thing you're going to do to get into "vacation mode?"

If you can't think of anything, come take a breif vacation at Honda Cars of Bradenton and we will set you up in the car you have always wanted.

The all new Honda CRZ!

available now at http://www.hondacarsbradenton.com/