Honda is the 'Most Trusted Brand' for second consecutive year

Honda Named Most Trusted Brand, Best Value Brand and Best Overall Brand by Thousands of New-Car Shoppers in KBB.com's 2013 Brand Image Awards

 

New-car shoppers have once again recognized the Honda brand as the 'Most Trusted Brand' and 'Best Value Brand' in Kelley Blue Book's 2013 Brand Image Award study. This is the second year Honda was named the 'Most Trusted Brand' and the third consecutive year as the 'Best Value Brand'. Additionally, Honda captured the top honor of 'Best Overall Non-Luxury Brand,' thus receiving more awards than any other brand in the 2013 Kelley Blue Book study.

"We are honored to be recognized by American car buyers for two tenets of the Honda brand: trust and value," said Mike Accavitti, vice president of national marketing operations, American Honda Motor Co., Inc. "These awards demonstrate how customers recognize the tremendous quality and value of our products, reflecting the incredible competitive strength of the Honda brand."
The 2013 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence's Brand Watch™ study. Brand Watch taps into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book's KBB.com. The Brand Watch study offers insight into in-market new-vehicle shoppers' perceptions of brands, including important factors driving their purchase decisions while they are in the midst of the shopping process.  Honda was named 'Best Overall Non-Luxury Brand' by securing the highest average score across ratings of all non-luxury models, and the weight of importance of each of the factors in the study.
"Honda was named Best Overall Brand by non-luxury shoppers, which speaks to Honda's stellar reputation and brand leadership in the minds of consumers," said Jack R. Nerad, executive editorial director and executive market analyst, Kelley Blue Book's KBB.com. "In addition, Honda was awarded Most Trusted Brand for the second year in a row, and Best Value Brand for the third year running. Receiving consecutive awards in key categories like 'Trust' and 'Value' demonstrates the positive attributes of the Honda brand continue to resonate with the new-car buying public."

Additional comments from the Editors of Kelley Blue Book's KBB.com regarding Honda's Brand Image Award Wins:

2013 Honda - Best Value Brand
"Affordability, reliability and good resale value are key facets of new-car value, and Honda scores at or near the top in all three, earning from KBB.com visitors another Best Value Brand award."

2013 Honda - Most Trusted Brand
"This is the second year we've asked visitors to name their Most Trusted Brand, and it's the second year in a row they've named Honda.  With a reputation that precedes it and vehicles that seemingly never fail to deliver on the promise, Honda is like the perpetual motion machine of brand trust."

2013 Honda – Brand Image Awards: Best Overall Brand
"We saved the biggest award for last, but after its wins in the Best Value Brand and Most Trusted Brand categories, Honda's win as Best Overall Brand among non-luxury shoppers hardly comes as a surprise.  We admire the refined and reliable vehicles, but also the manner in which Honda promotes itself.  You do too, apparently."

Time Flies...2014 Honda Odyssey on the horizon?

2014 Honda Odyssey to Debut with Innovative New Features at the 2013 New York International Auto Show

2014 Odyssey, 2013 Honda Fit EV and 2013 Accord Plug-In Hybrid to highlight Honda's New York auto show display

 

Honda will reveal details of the refreshed 2014 Odyssey, including some innovative new features, at the New York International Auto Show (NYIAS). The 2014 Odyssey further strengthens the Honda minivan's position as the segment's most coveted family-friendly vehicle, and adds to its status as the strongest overall ownership value in its class.
The 2013 Odyssey is already an IIHS TOP SAFETY PICK, an AutoPacific Ideal Vehicle Award winner, an ALG Residual Value award winner, and one of the Best Family Cars of 2012 according to the editors of Parents Magazine/Edmunds.com and Kelley Blue Book's kbb.com.
The 2014 Odyssey along with Honda's complete line-up of fuel efficient, innovative and fun-to-drive cars and trucks, including the 2014 Accord Plug-In Hybrid and 2013 Fit EV, will be on display at the Honda booth during NYIAS press and public days. Both the 2014 Accord Plug-In and the fully-electric Honda Fit EV were recently launched at select Honda dealerships in New York.
With an EPA fuel economy rating of 115 MPGe in electric-only mode, the Accord Plug-In is the most efficient sedan in America, and also the first production car to meet the U.S. EPA's more stringent LEV3/SULEV20 vehicle emissions standard. The five-passenger all-electric 2013 Honda Fit EV delivers 189 lb-ft of torque from its electric motor and features a fully independent, multi-link rear suspension that serves as the foundation for Honda's fun-to-drive EV with an EPA combined city/highway estimated driving range rating of 82 miles.

PLUS!!!! Not Just TOP SAFETY PICK...but TOP SAFETY PICK "PLUS" +

2013 Honda Civic Sedan and Coupe First Small Cars to Achieve TOP SAFETY PICK+ Rating in IIHS Safety Testing

Honda leads industry with four TOP SAFETY PICK+ rated vehicles

3/7/2013 2:00:00 PM

 

 

 

The new 2013 Honda Civic Sedan and Coupe have received the highest available safety rating of TOP SAFETY PICK+ from the Institute for Highway Safety (IIHS). This recognition makes the Civic Sedan and Coupe the first and only IIHS Small cars in the industry to earn a TOP SAFETY PICK+.

Honda leads all other brands in achieving TOP SAFETY PICK+ ratings with four models – Civic Sedan and Coupe, and Accord Sedan and Coupe.  Further, for the 2013 model year, all Honda and Acura models tested¹ by the IIHS have received a TOP SAFETY PICK or TOP SAFETY PICK+ rating.

"If you want a compact car with a TOP SAFETY PICK+ rating, the 2013 Honda Civic is the only choice," said Art St. Cyr, vice president of product planning and logistics at American Honda. "We believe this is a distinct competitive advantage, especially as more and more consumers place a premium on crash rating performance."
The new Civic Sedan, equipped with the second generation of the Honda Advanced Compatibility Body Structure™ (ACE™II), is not only the first Small car to earn TOP SAFETY PICK+ in the industry, but also the first and only to earn the highest possible rating of GOOD on the IIHS' new small overlap frontal crash test (sometimes called a 'narrow offset' test). This aggressive test is designed to simulate what happens when the front corner of a vehicle collides with another vehicle or an object such as a tree or utility pole at high speed.  The ACE™II reinforced body structure found on the 2013 Civic further enhances frontal crash energy through a wider range of these offset and oblique collision scenarios.
Additional standard safety equipment on all Civic models include Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags; dual-stage, multiple-threshold front airbags; and driver and front passenger side airbags.
Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies and designs to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world's most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. This commitment to safety is rooted in Honda's goal
to be a company that society wants to exist, and it complements the company's leadership in reducing vehicle emissions, improving fuel efficiency and advancing alternatives to gasoline.
2013 American Honda TOP SAFETY PICK+:

Honda                 Honda Accord Coupe Honda Accord Sedan Honda Civic Coupe Honda Civic Sedan

Acura Acura TL

2013 American Honda TOP SAFETY PICKS:

Honda                 Honda Fit Honda Crosstour Honda Civic Sedan Honda CR-Z Honda CR-V Honda Insight Honda Pilot Honda Odyssey Honda Ridgeline

Acura Acura ILX Acura TSX Sedan Acura MDX Acura RDX

Connect with Honda:
Honda Media Newsroom (for journalists) http://www.hondanews.com/channels/corporate-safety
Honda for consumers: www.automobiles.honda.com
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda
Honda on Facebook: http://www.facebook.com/honda
Pinterest: http://pinterest.com/honda
Instagram: http://instagram.com/honda
Honda on Google+: https://plus.google.com/+honda

Connect with Acura:
Acura (for consumers): www.acura.com
Facebook: www.facebook.com/Acura
Twitter: www.twitter.com/Acura_Insider
YouTube: www.youtube.com/acura

¹Acura ZDX, Honda FCX Clarity and Honda Fit EV have not been completely tested by the IIHS for the 2013 Model Year.

Plus + Plus + Plus...AKA...ABOVE AND BEYOND!

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Here is a recent News Release From Honda.  What's your 'Safety' Story!!!!

...turns out... this story was prologue to my next post

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All-new 2013 Honda Accord Coupe Earns Highest Safety Ratings in Midsize Class

2013 Accord Coupe joins Accord Sedan in earning 5-Star Overall Vehicle Score from NHTSA; all Accord models now boast top overall NHTSA and IIHS safety ratings

2/21/2013 1:00:00 PM

The completely redesigned 2013 Honda Accord Coupe has earned the highest available safety rating – a 5-Star¹ Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).

The 2013 Accord Coupe is the only vehicle in its class to earn a NHTSA 5-star Overall Vehicle Score and Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ rating with GOOD ratings in all test modes. For model year 2013, all tested Honda models have earned a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the IIHS (only the Civic Coupe, FCX Clarity and Fit EV have not been tested).

"The Honda comprehensive approach to vehicle safety is validated by these top-level safety ratings," said Art St. Cyr, vice president of product planning and logistics at American Honda. "The 2013 Honda Accord truly excels in all areas, delivering the best overall safety ratings, while also providing exhilarating performance, outstanding comfort and top-class fuel economy."
The Accord Coupe earned the 5-star Overall Vehicle Score by garnering a 5-star rating in each seating position in the New Car Assessment Program (NCAP) frontal, side-barrier, and side-pole crash test categories, as well as a 5-star rollover rating. The 2013 Coupe joins the Honda Accord Sedan in earning an Overall 5-Star Safety Rating under NHTSA's testing.

In addition to its NCAP 5-Star Overall Vehicle Score designation, the 2013 Honda Accord Sedan is the only car in its class to earn a GOOD rating in all IIHS test modes, including the Institute's aggressive, new small overlap frontal crash test. Under the IIHS' testing program, the new small overlap frontal crash test—sometimes called a "narrow offset" test—is designed to replicate what happens when the front corner of a vehicle collides with another vehicle or an object such as a tree or utility pole at high speed.

Beginning with the 2013 Honda Accord, Honda is applying the second generation of the Honda Advanced Compatibility Engineering™ (ACE™ II) body structure to its models. This reinforced frontal structure further enhances frontal crash energy management through a wider range of offset and oblique collision modes.
New standard and available safety and visibility technologies in Accord models such as Back-Up Camera, Forward Collision Warning (FCW), Lane Departure Warning (LDW) and Lane Watch help increase driver awareness in the front, sides, and rear of the vehicle.
In addition to the Honda next-generation Advanced Compatibility (ACE II) body structure, passive-safety features offered as standard equipment on the 2013 Accord include dual-stage, multiple-threshold front airbags, and new SmartVent™ front side airbags, and side curtain airbags. The new SmartVent side airbag construction helps mitigate the risk of injury to occupants that may be positioned in the deployment path of the side airbag. SmartVent also allows heating of the passenger seatback on EX-L and Touring models.
Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies and designs to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world's most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. This commitment to safety is rooted in the longstanding Honda goal to be a company that society wants to exist, and it complements the company's leadership in reducing vehicle emissions, improving fuel efficiency and advancing alternatives to gasoline.
Connect with Honda:

Media Newsroom (for journalists) http://www.hondanews.com/channels/honda-automobiles-fit-ev
For consumers: www.automobiles.honda.com
YouTube: www.youtube.com/honda
Flickr: www.flickr.com/hondanews
Twitter: www.twitter.com/honda
Facebook: http://www.facebook.com/honda
Pinterest: http://pinterest.com/honda
Instagram: http://instagram.com/honda
Google+: https://plus.google.com/+honda

¹Government star ratings are part of the National Highway Traffic Safety Administration's (NHTSA) New Car Assessment Program (www.safercar.gov). Model tested with standard side-impact air bags (SABs). Vehicles tested under this program cannot be compared to model-year 2010 and earlier vehicles. Ratings can only be compared with similar ratings on model year 2011 and later vehicles if rated under the new program