All-New 2013 Accord 'It Starts With You'...'Start Right Here!'

Honda's Customer- Focused Approach to Engineering works. 

And 

YOU will be the judge of that. 

The 2013 Accord ad Campaign embeds that message and debuts with Honda's first-ever 90-second spot.  (have you seen any yet?)

The all-new 2013 Honda Accord  launched September 19, with an emotionally driven, integrated multimedia campaign designed to artfully highlight the new Accord's sophisticated design, dynamic performance, rich feature content and value.

The 'It Starts with You' campaign, was built around the Honda philosophy of designing the Accord around the needs of the driver and occupants. The Accord campaign highlights numerous new technologies that enhance the model's dynamic driving experience, as well as, the styling cues that improve visibility and efficiency.

"This campaign demonstrates how Honda's deep understanding of the customer allowed our engineers to perfect the midsize sedan in the new Accord," said Mike Accavitti, vice president of automotive marketing at American Honda Motor Co., Inc. "The new Accord excels in all areas that are important to the midsize buyer so we created an emotionally engaging launch campaign that delivers that message while showing what makes Honda different from the competition and the smart choice."

Here's one spot:

Starting this week, the Accord will maintain a heavy presence on TV with spots that have a decidedly real and earnest feel and are meant to capture everyday people living their busy lives.