Honda has been an engine of growth for the U.S. economy for more than 50 years
Following an operational strategy of building products close to its customers, Honda has invested $1.2 billion into its U.S. manufacturing plants over the last two years alone, bringing Honda¹s total U.S. capital investment to more than $14 billion.
At Hendrick Honda Bradenton we certainly realize and have benefited from Honda's investment in the U.S. And so too have the businesses that support them, and us in conducting our business of making happy customers.
Our unique customer orientation
What do you suppose the Honda customer wants in a car? Most of our customers know what they want and we have a product line to fit their diverse requirements.
Then...what motivates the new car buyer most, to even begin looking for a new car or truck? Is it:
- Style,
- Comfort/Convenience,
- Performnace/Engineering,
- Safety?
Or a combination of these.
What factors will most influence your decision to take action? 3rd party sources, friends, relatives, industry experts, your sales person, your own experience?
Honda has given us a high quality product, a superior product by many measures. A productd that's drawn a smart market. Our customers are savvy. Energetic, wise, smart, successful. They deserve the facility we've built to service their automotive needs. We've built a welcoming store to sell from and we just keep growing.
Time and methods change. Do you find the sales process has become more a process of 'matchmaking' than force fitting product to people? Less emotion, and more common sense. Topics like TCO..Total Cost of Ownership are the factors that the smart buyer recognizes. Our profession has evolved into a consultive business. Training is ongoing...as the product evolves, driven clearly by customer demands not by disjointed guesswork, as more technology is embedded into the process...the consultive process goes beyond the sale/delivery.
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