And that Honda Launches Project Drive-In to Save Drive-Ins Across the Country
End of 35mm film distribution puts many drive-in theaters in jeopardy of closure
Honda sponsors national campaign to save drive-in's from possible closure with donation of digital projectors and raising community awareness
The end of 35mm film distribution by the close of 2013 could shut down hundreds of drive-in theaters because of the costly switch to digital projection, estimated at $75,000+ per screen. Project Drive-In, a newly launched national effort sponsored by Honda to save as many drive-ins as possible, is raising community awareness across the nation, supplying at least five drive-ins with digital projectors and giving people easy ways to get involved and ensure that this historic part of American cinema and car culture lives on.
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