It is the premier automotive specialty products trade event. It draws an international attendence that include 100,000 industry leaders from over 100 countries. The sky is the limit in terms of profit oppotunity in the truck, SUV, automotive powersports and RV markets. In 2012 the SEMA Show drew more than 60,000 domestic and international buyers.
So needless to say having the spotlight on your product has it's advantages. Honda owners cantake pride in the recognition for what they drive. Not just by ownership but by association. As I Honda Car and Truck Sales Associate I am proud of the product that we represent here at Hendrick Honda Bradenton.
A significantly updated 2014 Honda Civic Coupe (http://automobiles.honda.com/2014-civic/) made its world debut today at the 2013 Specialty Equipment Market Association (SEMA) Show, offering a first look at new exterior styling updates to America's best-selling1 compact car. Honda also announced that the performance-oriented Civic Si will benefit from increased power and larger wheels and tires, making both the two- and four-door varieties even more fun to drive.
Honda also surprised performance enthusiasts by announcing plans to begin sales of street-oriented performance parts developed by Honda Performance Development, Inc. (HPD), Honda's U.S.-based race engineering company, starting with a full range of performance accessories for the CR-Z sport hybrid coupe (http://automobiles.honda.com/cr-z/hpd.aspx) that go on-sale at Honda dealerships today. A power-boosting CR-Z supercharger package will follow in the spring of 2014. In the longer term, HPD engineers are also investigating other models and platforms in order to expand Honda's street performance product line.
"With the further advancement of the 2014 Civic Coupe and Si models and an exciting path forward for performance parts drawing on our racing experience we are making a statement about our commitment to the fun to drive character of the Honda brand", said John Mendel, executive vice president auto sales for American Honda Motor Co., Inc.
The 2014 Civic Coupe and Coupe Si
Following a major refresh of Civic Sedan styling for 2013, Honda turns its attention to the Civic Coupe and Coupe Si, implementing a host of exterior design changes that include a more aggressive grille, hood, front fenders and headlight design. Additional Coupe exterior changes include new taillight lenses, sportier front and rear bumpers, new side mirrors and new wheel designs.
The Civic Si Coupe benefits from the same styling enhancements as the standard Civic Coupe but adds Si-exclusive design cues, including a unique lower front bumper garnish, larger rear decklid spoiler, a distinctive front spoiler and sporty rear air diffuser. The Civic Si Sedan picks up on these same cues, and both the Si Coupe and Si Sedan get larger, 18-inch (+1 inch) wheels and tires with new wheel designs.
The performance-tuned Civic Si Coupe and Si Sedan also get a retuned exhaust system that helps boost peak output to 205 horsepower2 (+4 horsepower) and 174 lb-ft of torque3 (+4 ft-lb).
More details about the full 2014 Civic lineup will be made available at the upcoming Los Angeles Auto Show.
Civics on Display
On display at Honda's SEMA showcase are a 2014 Civic Si Coupe, a 2014 Civic Coupe EX-L equipped with a Honda Genuine Accessories aero kit and 18-inch wheels, the HPD Civic Si Coupe Race Car and the HPD Civic Street Performance Concept, an aggressive street performance concept featuring many HPD racing parts that currently only are available for sanctioned race cars.
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