Honda has a deep history in music programming and music marketing with the development of engaging programs and sponsorships aimed at reaching music fans from their love of music. The Honda Civic Tour was created in 2001 and since its inception, 3.6 million fans have attended Civic Tour concert events and the program has become one of the nation's most compelling, successful music concert tour franchises. Concert goers have had the chance to experience their favorite bands up-close-and-personal, including live and interactive performances by Maroon 5, Linkin Park, Blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy, Grouplove, Portugal, The Man and many more. Each year, the Honda Civic Tour's headlining artist customizes a Civic vehicle for one lucky tour fan to win.
In 2009, Honda began partnering with the biggest and brightest music festivals throughout the U.S., including Sasquatch, Lollapalooza, Austin City Limits Music Festival and The Governors Ball in New York. The automaker's festival activations have included a Honda-sponsored stage with performances by some of the festivals' best artists, opportunities to win VIP tickets and Honda vehicles, interactive onsite vehicle displays and more.
In 2014, American Honda brought together an
unprecedented group of entertainment and technology leaders, including Live
Nation, iHeartMedia, Revolt, YouTube and Vevo to produce and distribute some of
the best original, high-quality music content available under the Honda Stage
name, through a combination of live events and exclusive online content. Honda
Stage offers music fans access to custom live and online music programming and
performances, behind the scenes content, artist interviews and more at www.YouTube.com/HondaStage.
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