Wednesday, July 27, 2011

The More Things Change...The More Things...Change

Whether you are in the market for a new car or a used car, you'll likely fall into one of several types of buyer categories. Those that focus on price, those that focus on a payment, and those that focus on the 'big picture'. What historically has been called 'total cost of owership', Edmunds calls "Lowest True Cost to Own". Honda buyers are typically quite analytical and while they are concerned with price and payments, they find great solace in this "True Cost to Own". It's a measure that aligns well with a budget oriented approach to the acquistion of a car or any large depreciable investment. So that's the background!

The Headline is: Honda takes Five Top awards, from Edmunds, for low-cost cars...Honda cars won in five categories in the 2011 "Lowest True Cost to Own" rankings, according to Edmunds.

1 comment:

  1. The 2011 Honda Accord earned victories in two categories: Coupes $25-$35K and Sedans $20K-$30K. Honda's other award winners are the Honda Civic Hybrid (Hybrids), the Honda Ridgeline (Large Light Duty Truck) and the Honda Pilot (SUV $35K-$45K).

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