Wednesday, December 31, 2014

Honda HR-V Compact SUV to Join All-New 2015 Fit as Honda Expands Small Car Lineup

All-new HR-V will launch this winter with sleek and expressive styling


Honda will continue to expand its lineup of small cars aimed at the next generation of buyers with the launch of the 2015 Fit subcompact car (http://automobiles.honda.com/fit) and the all-new compact SUV, the Honda HR-V (http://automobiles.honda.com/hr-v) that will come to market this winter. Together the Fit and HR-V will represent a significant growth opportunity for Honda in the U.S., with both models produced at the automaker's newest North American manufacturing facility located in Celaya, Mexico, which allows for production flexibility to meet market demand.

Check it out here; Click Here, and please share your reactions below.

Sunday, November 30, 2014

ASIMO Hits the Big Apple


 
 
 
 
 
 
Ever wonder what ASIMO, the world's most advanced humanoid robot, would do with a day off in one of the world's biggest cities?
ASIMO, Honda's humanoid robot, goes on a tour of New York City in a new video that is available via Honda's YouTube channel as well as on Honda and ASIMO social media platforms.
Earlier this year, the newest version of ASIMO completed a successful North American debut in New York with three major appearances; first entertaining more than three million viewers on "LIVE with Kelly and Michael," then impressing some of the country's top tech and robotics media at an invitation-only demonstration event and then wrapping up its visit by stealing the spotlight at the New York International Auto Show.

Honda Accord Wins Car and Driver Magazine 2015 10Best Cars Award


Accord recognized for record 29th time since 1983


For a record 29th time in the 31-year history of the award, Car and Driver magazine has named the Honda Accord to its prestigious annual list of the 10Best Cars in America.

"Once again, the Honda Accord is traveling down a road where no vehicle has gone before by winning a 10Best Cars award for an unprecedented 29th time," said Jeff Conrad, senior vice president and general manager of the Honda Division of American Honda Motor Co, Inc. "We're honored to receive this award, which recognizes the exceptional engineering and driving performance that have helped make Accord a perennial top choice of individual American car buyers."

Believe it! It's easier than ever.

It's a fact, that it is easier than ever to get a great deal on a new or pre-owned car these days.  The landscape for car shopping has shifted largely  to the Intenet as the first place to go for information, inventory and pricing.  And dotcoms are everywhere to make that easy for anyone.


Likewise it's a platform for automobile dealers to buy cars to populate their inventories.  By buying direct.  Here's an example of the banner we used to get your attention:



Thursday, October 30, 2014

HAVE A HAPPY AND SAFE HALLOWEEN - TRICK OR TREAT!

The Pilot has plenty of space for the perfect pumpkin.
Honda reminds you to properly secure items in the cargo area.


Wednesday, October 1, 2014

Now this is GREAT NEWS!


THE HENDRICK CERTIFIED LIMITED POWERTRAIN WARRANTY...




allows us to offer a level of product protection that is customarily only available by manufacturers through that manufacturer's dealerships.  Now, eligible pre-owned vehicles can be 'certified' and designated as "Hendrick Certified" vehicles.  The benefits of this program begin on January 1st of the vehicle model year. This WARRANTY shall end 10 years from the Effective Date
or when 100,000 miles are registered, whichever occurs first.

For Starters...here's what's cover:
ENGINE


All internally lubricated parts, including; pistons, pins and rings, connecting rods and bearings, crankshaft and main bearings, camshaft, followers and cam bearings, push rods, valves, springs, guides, seats and lifters, rocker arms, shafts and bushings....

TRANSMISSION

(Automatic or Manual) Transmission case, transfer case, torque converter, all internally lubricated parts contained within the cases, filler tube and dipstick, vacuum modulator, transmission mounts, transmission cooler lines, seals and gaskets.

DRIVE AXLE

Differential housing, transaxle housing, final drive housing, all internally lubricated parts of the foregoing, axle shafts, constant velocity joints, universal joints, drive shafts, locking hubs, hub bearings, locking rings, supports, retainers and bearings, seals and gaskets.            

AND THERE'S MORE...    

a 12 Month / 12,000 Mile High-Tech Coverage 
The Hendrick Certified program also includes High-Tech Coverage, which begins on the date of purchase and continues up to 12 months or an additional 12,000 miles are registered on the odometer, whichever occurs first.

PROGRAM DETAILS

Repair Requirements Please return to your Hendrick selling dealership or an affiliate for covered repairs.

You are always covered Even when you’re traveling and a repair cannot be made by your Hendrick selling dealership or their affiliate, you will be directed to an authorized repair facility for your covered repairs.Deductible A $50 per repair visit deductible will apply.

Maintenance Requirements Your vehicle must receive all scheduled maintenance services recommended by the Manufacturer’s Owners Manual and you must retain copies of all completed repair orders showing the maintenance services performed during the coverage period.*For complete information concerning terms, conditions and exclusions please refer to the Hendrick AutoGuard limited powertrain warranty.

Pre-owned Quality - 90 Plus+ Dealerships - Shared Quality

Hendrick Automotive takes the uncertainty and worry out of buying a pre-owned vehicle. We offer you detailed information on each of the thousands of used cars and trucks available for purchase at Hendrick dealers across the United States, helping you make an informed decision about which vehicle is right for you.

Start your search for your perfect pre-owned vehicle right now at www.HendrickCars.com.

Hendrick Automotive offers:

■ Access our used car website where you can browse up to 5,000 pre-owned vehicles from a network of various dealerships across the nation.

■ The ability to search on a variety of helpful criteria, including make, vehicle type, price range, features and various options, to help you quickly locate your next vehicle.

■ A free CARFAX report - a $34.99 value - on each vehicle, giving you important information about the history of the used cars and trucks we sell.

■ Manufacturer-certified used vehicles certified by factory-trained technicians, giving you peace of mind about the quality of the car you are buying.

■ The best in manufacturer-provided warranty coverage and access to Hendrick Autoguard comprehensive suite of vehicle protection products.

■ The guarantee of great deals and lower-rate financing on approved credit, including manufacturer-sponsored discounted finance rates for qualified buyers on certified used vehicles.

■ The backing of Hendrick Automotive, one of the nation's largest and most successful privately owned automotive dealerships, supported by the Hendrick Advantage & core values.

Wednesday, September 24, 2014

2015 Honda CR-V - Flexing it's stuff

A new aggressive and bold appearance with unique Honda style portends the significant enhancements made to the 2015 CR-V. Going on sale October 1, complete information on the newest version of the best-selling SUV in America will be available September 30.



The Value of Sponsorship - Kids Golf World Championship

Honda is proud to be the Official Vehicle of the 2014 U.S. Kids Golf World Championship, held each July at the acclaimed Pinehurst Resort in North Carolina. Honda will be at this year’s event with Odyssey shuttle vehicles, a brand-new interactive experience for tournament players and guests, and an exclusive visit from the Honda "spokescrumb" mascots. Follow us on Twitter and Facebook to stay up-to-date with Honda and U.S. Kids Golf.

Pilot Trim Levels - A new addition for 2015

Road ShowThe SE’s DVD Rear Entertainment System is a great way to keep your younger passengers happy and occupied. Just pop in their favorite movie and watch their faces glow in the brilliance of the 9-inch screen. You’ll also love SiriusXM® Radio,[1] with more than 165 channels to choose from.Sun and StarsWhether you’re a sun worshipper or a stargazer, the one-touch power moonroof with tilt feature is a breath of fresh air.[1] SiriusXM services require a subscription after any trial period. If you decide to continue your SiriusXM service at the end of your trial subscription, the plan you choose will automatically renew and bill at then-current rates until you call SiriusXM at 1-866-635-2349 to cancel. See our Customer Agreement for complete terms at www.siriusxm.com. Fees and programming subject to change. XM satellite service is available only to those at least 18 years and older in the 48 contiguous United States and D.C. ©2014 Sirius XM Radio Inc. Sirius, XM and all related marks and logos are trademarks of Sirius XM Radio Inc.

Awards, Accolades and Ratings

The 2015 Fit earned an esteemed 2014 TOP SAFETY PICK rating from the Insurance Institute for Highway Safety (IIHS ). The Fit is only the second car in its class to have received such a high rating from the Institute, demonstrating once again the Honda commitment to safety.

Friday, August 29, 2014

Safety - More Important than ever

Honda has a long history of leadership in the development and application of advanced technologies and vehicle designs that enhance the safety of Honda customers and other road users, including motorcycle riders and pedestrians. The company operates two of the world's most sophisticated crash test laboratories and is responsible for numerous pioneering efforts in the areas of airbag technology, collision compatibility and pedestrian safety. This commitment to safety is founded in Honda's goal to be a company that society wants to exist, and it complements the company's leadership in reducing vehicle emissions, improving fuel efficiency and advancing alternatives to gasoline.

Wednesday, August 13, 2014

3M to partner with Hendrick Motorsports

CONCORD, N.C. – 3M will join 11-time Sprint Cup Series champions Hendrick Motorsports beginning with the 2015 NASCAR season when it will become a primary sponsor of driver Jeff Gordon and his No. 24 Chevrolet SS team.



The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.

All five of 3M's business units, which comprise more than $31 billion in annual sales, will use the sponsorship in consumer promotions, product launches and business-to-business opportunities.

“At 3M, we play to win, and we push hard every day to do just that,” said Jesse Singh, senior vice president, 3M Global Sales and Marketing. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”

With more than 65 of its products used in the construction and maintenance of Sprint Cup Series race cars, 3M for decades has played a key role in the success of NASCAR teams. The company manufactures more than 80,000 different products and has been an official NASCAR partner across several categories since 1995.

“The range of 3M’s business is just incredible,” said Rick Hendrick, owner of Hendrick Motorsports. “It’s an amazingly diverse company that spends billions in research and development to continue rolling out new and innovative products. We’re already using many of them throughout the organization, and when you consider the potential for both consumer and business-to-business programs connected to our sport, the possibilities are endless.”

One of the most accomplished drivers in NASCAR history, Gordon is a four-time Cup Series champion, and his 90 victories rank third on the all-time wins list. Currently second in points, he has two victories, one pole position, seven top-five finishes and 15 top-10s in 22 Sprint Cup races this season.

“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”

Honda Summer Cheerance: Epic Gopher

Let the Honda Summer Cheerance Begin

Wednesday, July 30, 2014

2015 Honda HR-V - Next Generation

Introducing the Honda HR-V, a dynamic, fuel-efficient small SUV with sleek styling and next-generation connectivity. This all-new vehicle recently made its world debut at the New York Auto Show. Its clean character lines are complemented by hidden rear door handles, giving the SUV a sporty presence.



As part of Honda's light-truck lineup, the HR-V is built on a unique center-tank layout and offers a versatile, spacious interior. It's equipped with the Honda-exclusive Magic Seat®, so you can fold the second-row seat completely flat for added cargo space and greater flexibility. Smaller than the CR-V, the HR-V SUV is an ideal size for both city streets and mountain roads.


Honda Joins EPRI, Utilities and Automakers to Help Create an Open Grid Integration Platform for Plug-in Electric Vehicles


"This project is an important step in enabling plug-in vehicles to reach their potential as a valuable distributed resource that can increase grid stability, improve power quality and reduce demand peaks," said Steven Center, vice president of the Environmental Business Development Office at American Honda. "Honda is participating in several projects aimed at accelerating vehicle-to-grid integration, which has the potential to reduce the total cost of owning a plug-in vehicle while enabling higher concentrations of renewable energy."

Project seeks to develop a streamlined platform for vehicle-grid functionality that can help create value for drivers, improve grid reliability and reduce GHG emissions

Honda pioneered a similar demonstration effort with IBM and PG&E (V1G)

Honda is participating in a vehicle-to-grid (V2G) demonstration with the University of Delaware and NRG Energy


And other lists say it all. Top Safety Pick+ (plus!!!)

Honda Accord and Odyssey Named Best Family Cars for 2014 by Parents Magazine and Edmunds.com


Accord recognized as one of the top family sedans for the second straight year by parenting and car experts
Odyssey featured in Best Minivan category on annual list

The 2014 Honda Accord (www.automobiles.honda.com/Accord) and 2014 Odyssey minivan (www.automobiles.honda.com/Odyssey) have both been named to the 10 Best Family Cars list compiled by the experts at Parents magazine and Edmunds.com. The two family-friendly Honda vehicles – each earning the highest possible rating of TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS) - were selected out of hundreds of models for excelling in the key areas of safety, convenience features, performance and value.

Some Lists You Don't want to be on.

Recent crash tests by the Insurance Institute for Highway Safety indicate that smal cars had a tough time in passing

12 mostly small cars were crash-tested and the results weren't weak to say the best. Four cars were rated poor overall, two were marginal and five passed in the small overlap crash test, according to IIHS. The best performer of the pack was the Mini Cooper Countryman, the only one to rate "good."

The small overlap carsh test is meant to replicate hitting a pole or a glancing blow head-on with another car.

Honda's small cars were not listed in the test. I wonder why?

Here is how those that were tested ranked:

Good:

Mini Cooper Countryman

Average:

Chevrolet Volt, Ford C-Max Hybrid, Mitsubishi Lancer, Scion FR-S, Subaru BRZ.

Marginal:

Hyundai Veloster; Scion xB

Poor:

Nissan Leaf, Nissan Juke, Mazda5; Fiat 500L

Monday, June 30, 2014

We Want You To Know - Honda Auto Technologies


Whether you've purchased your first Honda car or truck recently, or you've been a longtime Honda aficionado. We want you to keep up with the many leading edge, value added technologies embodied in Honda cars and trucks. These make Honda one of the safest, most efficient, and economical products in the industry.

Here you'll find these technologies unveiled.




Please follow this link for all the details:  http://world.honda.com/automobile-technology/

Thursday, June 26, 2014

Things happen to the nicest people - Be Prepared

Summertime Preparation in the event of an Automobile Accident
On the up side, summertime can be great for cruising around town in your car. Moonroof or windows open, (maybe not) and the radio cranked up. On the downside summer also means more drivers on the road and, because of this, more potential hazards and accidents.

We want you to know the steps you should take if you find yourself in an automobile crash? Here’s a list of actions you should follow immediately after being involved in a crash.
• The first step you should take in any automobile accident, if possible, make sure every party involved in the crash is safe. If someone has sustained an injury, call 911 immediately.
• Use your cell phone to take photos of the crash site, the more detailed the better. Include photos of all cars involved, and give an official account of the incident to local police. By doing this, official records are kept of the accident for later use.
• Swap contact information and insurance details with the other drivers in the crash. This will be especially helpful for insurance companies in tracking down the other parties in a timely fashion.
• Report the accident to your insurance agent immediately. You should also have your car inspected by an adjuster soon after the crash to help determine insurance rates and repair costs.
Hendrick Honda Bradenton’s service department is ready to assist you this summer with everything from scheduled maintenance to detailed repairs and installations of accessories.
Be sure to contact us for more information, or to schedule an appointment. Please remember these tips to ensure safety and efficiency in the aftermath of an accident, and be safe on the roads this summer! And PLEASE pass this information on to your friends and family members.

Have a Safe and Enjoyable Summer!

Thursday, June 19, 2014

Honda once again justly deserved - Best Retained Value Award




In this year's fourth annual Best Retained Value Awards, Honda and Acura win the award.

This means that Honda owners can once again be confident that they made the right choice
for the right reasons.

Honda, Acura Earn Edmunds’ Best Retained Value Awards
June 17, 2014


Honda and Acura are the brands and have the models that have the highest projected residual values after five years. This based on their average “cash” True Market Value (TMV) price during their first five months in the market.

Honda took the award in the nonluxury division. And Acura took the luxury crown with it's projected five-year residual value. Respectively 50.9% and 45.4%. This is the third time time that each brand took Edmunds.com's top prize. The award was launched for the first time in 2011. Together with total cost of ownership and 'residual value' this would suggest a marketplace that is as much focused on the financial aspect of it's investment as it is in the performance, engineering, safety and comfort and convenience of a car investment.

We've held that the value of your car at the end is just as important as what you pay for the car in the beginning.

Monday, June 9, 2014

Yikes! more gizmos and gadgets?

Gizmos and Gadgets. The words are often synonymous with 'junk'. Needless add-ons that barely serve a useful
purpose, and certainly not an essential one. Moral: "Buyer Beware". In today's
automobile marketplace I'm a little concerned with GAG overload.

Clearly some GAGs have become essential not only for the functionality they provide, but for the safety
of the user and the viability of the product.

Take 'Bluetooth' as an example. Not only does it provide the functional
capability to speak conveniently 'hands free' but with that there's a incremental improvement in
driver safety. And furthermore a car without Bluetooth today is obsolete.

So let's call that an essential GAG.

Then there are other features/functions that are pure GAG in the purest sense of the word.
Just something to capture the attention of the market. A differentiator that is not required
for sure, nice to have maybe.

Novelties so to speak.

Like a beer glass with a built in bottle opener. Novel but not essential.

Honda cars are customer oriented in their design where the 'form follows function'
axiom holds true. Here's a simple framework for that form and function:

1) Quality and Durability
2) Safety and Security
3) Performance and Engineering
4) Comfort and Convenience

Pretty darn straight forward and all inclusive. Each and every feature and function
on a Honda Car or Truck will fit into one or more of these categories. And each
category maps to a Customer's Motivation

Friday, May 30, 2014

There's a price for popularity - Bitter/Sweet Statistics

How would you interpret this:


"For the fifth year in a row, the Honda Accord was ranked as the most stolen and recovered vehicle equipped with a LoJack system. California continues to top the list as the state with the most LoJack system-equipped stolen and recovered vehicles. In 2013, the oldest LoJack system-equipped stolen vehicle recovered was a 1963 Cadillac Convertible, while the most expensive LoJack system-equipped stolen vehicle recovered was a 2011 Porsche Panamera worth $103,400."







Virtual, Virtually Anywhere You Need A Car - We Deliver


And we have the resources in line to make the process an easy one.  It's as simple at 1, 2, 3!

1) Visit HendrickHondaBradenton.com and browse our preowned inventory, FIND YOUR CAR.

2) Contact us, give us a call and tell us where to deliver it.

3) Have it delivered for as low as 50 cents per mile.

Monday, May 26, 2014

The Spirit of Winning is Contagious

It's an honor to be part of Team Hendrick. Hendrick Motorsports is a true inspiration to all of us at Hendrick Honda Bradenton. Congratulations!



With 17 laps to go, Jimmie Johnson lined up third for the final restart of the night at Charlotte (North Carolina) Motor Speedway. After returning to green-flag racing, the driver of the No. 48 Lowe’s Chevrolet SS immediately began his charge toward the top spot. He steadily closed in on the leader, and ultimately advanced to the top position with eight laps to go. He was able to hold onto the lead and take the checkered flag in the 600-mile event.

Johnson’s victory tonight was his seventh win at Charlotte Motor Speedway, which breaks a tie for the most all-time wins at the North Carolina oval. His last win at Charlotte came in October 2009, when he won his second of three races starting from the pole position. Johnson’s win gave Hendrick Motorsports its 18th Cup win at the 1.5-mile speedway, ranking first all-time among all teams. His win also virtually guarantees him a spot in the Chase for the Sprint Cup.

Wednesday, May 21, 2014

From Start to Finish - How Accords are Built

I've not yet visited any of Honda's Manufacturing facilities but I can well imagine how far we've come since the earliest assembly lines of Henry Ford. Have you ever wondered how a car comes together? Honda's auto production plant in Marysville, Ohio, welcomes you inside to find out how a Honda Accord goes from rolls of steel to a shiny new vehicle ready to provide a fun-driving experience. In between, you get a chance to see how thousands of Ohioans make it happen every day.



Wednesday, April 30, 2014

Shared DNA means value to consumer, Just sayin'

It is with a certain sense of pride that we view the Acura product line. Afterall, there is clearly a great deal of 'shared technology' that trickles down
to the Honda product line. Here's a recent post on the Honda Website (Honda 2014):

"The Acura ILX luxury sports sedan has earned the 2014 IntelliChoice Best Overall Value of the Year Award in the Premium Compact Passenger Car category. The IntelliChoice award is based on analysis of every new model sold in the United States and identifies those that have low total ownership costs and lower than expected costs over time when compared to similar models.

"With great performance, premium features and a luxurious interior, ILX is the very definition of value on a luxury scale," said Michael Accavitti, senior vice president and general manager of the Acura Division. "This Overall Best Value award demonstrates customers can step into luxury through this great gateway to the Acura lineup of luxury vehicles."

With its high quality and well-appointed interior, ILX is smart, spacious and sporty. It offers numerous features important to luxury buyers, including a Keyless Access System with smart entry and push-button start, Pandora® interface and SMS text message function for easy connectivity, Bluetooth® HandsFreeLink®, and a power moonroof.

Additional standard equipment on the 2014 Acura ILX includes 17-inch alloy wheels, leather seating surfaces, an eight-way power driver's seat, heated front seats and a Multi-Angle Rearview Camera. The ride experience is further enhanced by an audio-system subwoofer and an Active Noise Cancellation (ANC) system.

Also available on ILX is the AcuraLink™ Satellite Communication System, Acura Navigation System with Voice Recognition™, AcuraLink Real Time Weather™ with radar image maps and HomeLink.

Throughout the year, IntelliChoice aggregates and analyzes data on nearly 2400 vehicle models to determine its Best Overall Values. Data gathered from auto manufacturers, the U.S. government and third-party resources are used to determine the actual costs of ownership for each new vehicle over a five-year period. IntelliChoice then assigns a value rating to each vehicle and compares that rating to peer models to determine a Best Overall Value in each vehicle class. The Best Overall Value awards help consumers understand that the total cost to own a vehicle is influenced by a variety of factors beyond initial purchase price.

About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 275 dealers within the United States. The Acura lineup features six distinctive models including the RLX luxury flagship sedan, the TL performance luxury sedan, the TSX Sport Wagon and sedan, the ILX compact luxury sedan, the RDX luxury crossover SUV, and the all-new MDX luxury sport utility vehicle."

Saturday, April 26, 2014

Knowledge well within your reach - It can make a big difference.


Our dealership is 'unique' in many ways. There's a certain transparency to the way we do business. I suppose that's part of what "Real" means in 'Real Deal'. This transparency is rooted in the Core Values of the Hendrick organization. If you take moment and consider the factors that influence a car purchase decision, you'll no doubt reduce those factors into three categories:

1) The Car - the 'product'.

2) The Cost/Price - more appropriately the 'value'

3) The Dealership - this often is embodied in your salesperson.

When you step back from the challenge of making a car deal, the logistics of making that deal, you'll realize that what you are doing is making an investment. Not only in the product but in the dealership. And the people that represent that dealership.

Consider if you will other forms of investment, such as an investment in a business entity. A wise investor will study financial information. They expect companies to publish succinct documention in the form of quality financial reports. Good information supports effective, informative fundamental analysis.

I suppose there are some firms that produce reports that hide rather than reveal information. Just as a wise investor will steer clear of companies that lack transparency in their business operations, financial statements or strategies so should the car shopper.

Our effort to provide transparency throughout our sales process, is intended to nurture your trust, the assurance that you are in good hands with our product and our service and our people.

In the financial investment world the word "transparent" is often used to describe high-quality financial statements. Likewise in our business, transparency is interpreted as anything that is "easily understood," "very clear," "frank" and "candid." That's our style. A more consultive approach to earning your trust and business.

We've infused that interpretation into the three car buying factors. We want you to understand our product. Much of the value added in our automobiles is not visible. So we present the 'car' by offering specifications, comparisons, test drives, and fact sheets so that the customer has a clear understanding of the various features and functions of our product. And the underlying engineering of the vehicle.

Honda's ACE Body Structure - Value Added hidden from view

In the area of cost/value, we offer myriad alternatives in terms of financing, such as purchase or lease options, extended service, etc.

Honda Cars Hold Their Value

In the area of People...we display our MBS characterization on our name tags. (Red, Blue, Green, Yellow) We've earned Honda's Presidents Award for seven straight years.

Wouldn't you like to buy your next car from someone that you know? And trust? What's follows reveal how we go about making that happen for you.

Here's a synopsis, a back story of sorts, that I've borrowed from an article that appeared in 2001 in the Charleston Regional Business Journal. (Quick 2001)

In a 1996 Gallup Poll surveying 26 occupations for honesty and ethics, Americans rated car salesmen dead last — as they had every year since 1977, when the profession first appeared in the poll.

“It’s high time the industry did something about its image,” says Brad Davis, executive general manager of Rick Hendrick Imports on Savannah Highway. “Car dealerships are multi-million-dollar corporations and should take a corporate, professional approach to selling.”

The Hendrick Automotive Group is doing just that with its Charlotte, N.C.-based Hendrick University. There, says Davis, sales trainees take a number of courses, from communication skills to the Hendrick auto dealership’s culture and business philosophy, plus sales training classes.

"A lot of the courses are pretty basic,” says Davis. “Trainees learn how to greet customers, how to present a product, how to take a customer on a road test, how to get to the customer’s real wants and needs to make sure they are being sold the right car. In addition, there are classes in telephone skills, time management and prospecting.”

After the four-day session, trainees return to their regional dealerships and are paired with senior sales reps. “This is when the sales trainees see how things flow at the dealership and learn ‘the road to the sale,’ so to speak,” Davis explains.

Finally, as a follow-up to the Hendrick University session, trainees enroll in a three-day class at the dealership, where they ask more informed questions about the job and review what they’ve learned.

The Hendrick Group uses a selling and management technique created by Kansas-based MBS Inc. called Management By Strength. “You study the temperament traits of people and adjust yourself according to their traits,” explains Davis.

MBS consists of four traits:

– Directness, in which people are hard-driving, decisive and focus on results

– Extroversion, denoting people who are enthusiastic, pleasant and like teamwork

– Pace, describing those of us who are easygoing, well-tempered and plan ahead to avoid being rushed

– Structure, describing well-organized, rule-abiding people who hate making mistakes.

The traits are color-coded — red for directness, green for extroversion, blue for pace, yellow for structure — and Hendrick employees wear nametags with color graphs depicting their MBS traits.

“For instance, when you see a co-worker whose tag has Pace as the highest peak on their graph, you know not to rush them,” explains Davis. “Rick Hendrick has used this for 15 years, and other large corporations use it as well. We teach sales reps to use this technique in reading customers.”

In 2001 the Hendrick Auto Group will incorporate a sales certification program focusing on law and ethics. “We’re also steering new employees down career paths,” adds Davis. “We’re creating a corporate environment to make employees feel they’re a part of the company. It’s this kind of philosophy that’s improving the car salesman image.”



Wednesday, April 9, 2014

U.S. finalizes plan to phase in rearview camera mandate, starting in 2016

NHTSA Announces Final Rule Requiring Rear Visibility Technology
WASHINGTON – The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today issued a final rule requiring rear visibility technology in all new vehicles under 10,000 pounds by May 2018. This new rule enhances the safety of these vehicles by significantly reducing the risk of fatalities and serious injuries caused by backover accidents.

“Safety is our highest priority, and we are committed to protecting the most vulnerable victims of backover accidents—our children and seniors,” said U.S. Transportation Secretary Anthony Foxx. “As a father, I can only imagine how heart wrenching these types of accidents can be for families, but we hope that today’s rule will serve as a significant step toward reducing these tragic accidents.”

Today’s final rule requires all vehicles under 10,000 pounds, including buses and trucks, manufactured on or after May 1, 2018, to come equipped with rear visibility technology that expands the field of view to enable the driver of a motor vehicle to detect areas behind the vehicle to reduce death and injury resulting from backover incidents. The field of view must include a 10-foot by 20-foot zone directly behind the vehicle. The system must also meet other requirements including image size, linger time, response time, durability, and deactivation.

“Rear visibility requirements will save lives, and will save many families from the heartache suffered after these tragic incidents occur," said NHTSA Acting Administrator David Friedman. "We’re already recommending this kind of life-saving technology through our NCAP program and encouraging consumers to consider it when buying cars today."

On average, there are 210 fatalities and 15,000 injuries per year caused by backover crashes. NHTSA has found that children under 5 years old account for 31 percent of backover fatalities each year, and adults 70 years of age and older account for 26 percent.

NHTSA took time on this regulation to ensure that the policy was right and make the rule flexible and achievable. In fact, at this point, many companies are installing rear visibility technology on their own, due to consumer demand. Including vehicles that already have systems installed, 58 to 69 lives are expected to be saved each year once the entire on-road vehicle fleet is equipped with rear visibility technology meeting the requirements of today’s final rule.

The final rule complements action taken by the agency last year to incorporate rear visibility technology into the New Car Assessment Program (NCAP). NHTSA’s NCAP program – widely known for its 5-Star Safety Ratings – highlights for consumers the vehicle makes and models that are equipped with the agency’s Recommended Advanced Technology Features that can help drivers avoid crashes and reduce other safety risks. Forward collision warning (FCW) and lane departure warning (LDW) systems are also highlighted under NCAP on www.safercar.gov.

To help prevent future deaths and injuries, especially those involving small children, NHTSA offers these important safety tips.

"To reduce the risk of devastating backover crashes involving vulnerable
populations (including very young children) and to satisfy the mandate of the Cameron
Gulbransen Kids Transportation Safety Act of 2007, NHTSA is issuing this final rule to expand
the required field of view for all passenger cars, trucks, multipurpose passenger vehicles, buses,
and low-speed vehicles with a gross vehicle weight of less than 10,000 pounds. The agency
anticipates that today’s final rule will significantly reduce backover crashes involving children,
persons with disabilities, the elderly, and other pedestrians who currently have the highest risk
associated with backover crashes. Specifically, today’s final rule specifies an area behind the
vehicle which must be visible to the driver when the vehicle is placed into reverse and other
related performance requirements. The agency anticipates that, in the near term, vehicle
manufacturers will use rearview video systems and in-vehicle visual displays to meet the
requirements of this final rule.

Homes and Cars produce half of the nation’s greenhouse gas emissions

"Why would a car company set out to build one of the world’s most energy efficient and technologically advanced smart homes? Together, American homes and cars produce almost half of the nation’s greenhouse gas emissions. Honda Smart Home US represents our vision for zero carbon living and mobility. Over the course of a year, the home’s solar panels generate all the electricity needed for the home and there's Honda Fit EV in the garage.

Sustainable and high-tech, Honda Smart Home US is a showcase of environmental innovation, demonstrating Honda's vision for zero-carbon living and personal mobility. A vision of a lifestyle of renewable energy for home and transportation, HSH features new technologies to greatly reduce the amount of energy consumed by individual households, including the use of solar power to directly charge a Honda Fit EV battery electric vehicle.

Monday, March 31, 2014

Honda Civic is Top Choice for Californians in 2013

Individual car purchases by Californians make Honda Civic the most popular vehicle in the Golden State in 2013

And I think why not? Why not in Florida too?

Is it the climate, the demographics, the culture? Or is it the marketing, the product, the people that
bring the product to the customer.

The fact is more individual Californians purchased a Honda Civic than any other vehicle in 2013, according to new-vehicle registration data now available from Polk, which was recently acquired by IHS. Individual California car buyers purchased 65,910 Civics in 2013, more than any other vehicle in the state when subtracting sales to government and corporate fleet buyers. California is the largest vehicle market in the United States.

Wednesday, March 26, 2014

RICK HENDRICK HONORED WITH LIFETIME ACHIEVEMENT AWARD

WASHINGTON, D.C. -- Hendrick, 64, tireless philanthropist, creator of an automotive empire and the most successful NASCAR owner of the modern era, has been named the 2014 recipient of the Keith Crain/Automotive News Lifetime Achievement Award, presented at The Washington Auto Show.

"Rick has become an auto industry icon through his charity, hard work, grit and determination," said Keith Crain, Chairman of Crain Communications and Editor-in-Chief of Automotive News. "He has achieved unimaginable success as an automotive dealer and NASCAR owner and he has persevered through unspeakable grief and continues to give back and that combination makes him unique and the perfect recipient of the lifetime achievement award."

Hendrick is the founder and chairman of Hendrick Automotive Group, the nation's second-largest privately held automotive dealership group and the sixth-largest automotive dealership group overall andHendrick Motorsports, winners of 13 NASCAR owner's championships and more than 200 victories in the elite Sprint cup Series.

Hendrick Automotive Group operates 87 dealerships representing 28 nameplates, 121 franchises and 24 collision centers and three accessories distributor installers in 13 states. The company employs more than 9,000 people. Hendrick Motorsports currently fields four teams that are in embroiled in NASCAR's playoffs, The Chase for the Sprint Cup, with drivers Jimmie Johnson, Jeff Gordon, Dale Earnhardt Jr. and Kasey Kahne.

Hendrick also established the Hendrick Marrow Program in 1997 after he was diagnosed with leukemia. Even though he did not need a marrow transplant himself, he wanted to help other patients waiting to find a marrow match and a second chance at life.

The Hendrick Marrow Program works with Be The Match Foundation to support the work of the National Marrow Donor Program®. Specifically it raises money to add more potential marrow donors to the Be The Match Registry, increasing the chances that more patients can find their match. It also helps patients with uninsured transplant costs, which are often a barrier to treatment.

Since inception, the Hendrick Marrow Program has raised more than $12 million, added more than 100,000 marrow donors to the Be The Match Registry, and eased the financial burden of over 8,000 patients with grants from the Hendrick Family Fund for Patient Assistance.

"We are pleased to honor Mr. Hendrick, whose ingenuity and achievement reflects the ingenuity of a true entrepreneur," said Kevin Reilly, president of Alexandria Hyundai and chairman of the 2014 Washington Auto Show.

The Keith Crain/Automotive News Lifetime Achievement Award will be presented at the close of the 2014 Washington Auto Show Public Policy Preview Day at The Walter E. Washington Convention Center, where thousands of industry and government leaders will convene for key announcements, networking and an evening Sneak Peek reception. The award presentation will begin with a reception at 6:30 p.m., followed by a dinner and program at 8:15 p.m.

Previous recipients of the Keith Crain/Automotive News Lifetime Achievement Award include: Edsel Ford II, Roger Penske, Carroll Shelby, Ralph Nader and Congressman John D. Dingell (D-MI).

The 2014 staging of the 71st Washington Auto Show in Washington, DC, known in the industry as "The Public Policy Show", will offer a showcase of more than 700 vehicles from over 42 domestic and import manufacturers and a special exhibit of the world's most luxurious rides. In addition, The Washington Auto Show has been accredited by OICA, the industry credentialing organization for the top auto shows in the world, as one of the five top tier Auto Shows in America.

Honda has been an engine of growth for the U.S. economy for more than 50 years


In 2012 the Honda Crosstour was fifth on the top 10 list of cars manufactured in the U.S.A. Assembled in East Liberty, Ohio with 80% of it's part manufacture in the U.S. The 2012 Accord was number four on that list and is assembled in Marysville, Ohio. No other midsized vehicle comes close to having as much U.S. parts and labor thrown into it as the Accord

A nice little backstory:

Honda: Investing in America from Honda Government Relations on Vimeo.


Here's a synopsis of where Honda's at now in the U.S.A.:

Following an operational strategy of building products close to its customers, Honda has invested $1.2 billion into its U.S. manufacturing plants over the last two years alone, bringing Honda¹s total U.S. capital investment to more than $14 billion.

MANUFACTURED IN AMERICA$14 billion capital investment in the U.S.
90% of vehicles sold in the U.S. were produced in North America in 2012
9 manufacturing facilities in America
1.21 million cars and light trucks built in the U.S. in 2012
Honda and Acura products are built using domestic and globally sourced parts

14 R&D facilities in America
First international automaker with the capability to perform "complete product creation" in America
One-third of MY2012 Honda and Acura models sold in America were researched, designed, and developed in the U.S.
The new Acura NSX supercar will be developed in the U.S. and manufactured in Ohio

147,000 jobs created by American Honda dealerships
1,300 Honda and Acura U.S. dealerships sold more than 1.42 million vehicles in 2012
Honda ranked #1 mass-market brand in 2012 JD Power & Associates Initial Quality StudySM

$22 billion in U.S. parts and materials purchases in 2012
More than 500 U.S. OEM suppliers in 34 states provide parts and materials to Honda production facilities
13,500 companies supply maintenance, repair and operational (MRO) services to Honda's U.S. operations





Now is the time - Here's why

Have you been considering a practical, versatile, fuel efficient car? Honda is skipping the 2014 Model year for the Honda Fit and we have a great inventory of 2013s that will not last long. Why?




The 2015 Fit has been completely reimagined, and we’re excited to share even more details with you. The new Fit features a sleek modern exterior, sporty, fun-to-drive handling and plenty of forward-thinking technology. Additionally, we’re proud to announce that it will be produced at an all-new North American facility.

Here’s what you can expect from our most stunning hatchback yet.

Aggressive new styling
Aerodynamic body constructed from high-tensile steel
Striking new grille and headlights
Available 16-inch, alloy wheels
Interior evolution
52.7 cubic feet of cargo space[1] with the Honda-exclusive Magic Seat®
Increased passenger volume and rear legroom
Available leather-trimmed seats
Performance machine
i-VTEC® engine with Earth Dreams Technology generates 130-horsepower (SAE net) at 6600 rpm and 114 lb.-ft of torque at 4600 rpm
6-speed manual or available Continuously Variable Transmission (CVT)
Revised, sport-tuned suspension
Packed with technology
Standard Bluetooth® connectivity[2], rearview camera and Expanded View Driver’s Mirror
Available Smart Entry with push button start, Honda LaneWatch™[3] and 7-inch Display Audio touch-screen
Advanced Compatibility Engineering™ (ACE™) II Body Structure


When you join First Look, you'll get the details before the general public. You'll also receive exclusive updates, and an authorized retailer may contact you before its release.

Thursday, February 27, 2014

Hendrick Honda Bradenton - In the community - FUN RUN!!


5th ANNUAL TAKE STOCK IN CHILDREN 10K / 5K / FUN RUN
Share on twitterShare on facebookShare on printMore Sharing ServicesTake Stock in Children of Manatee County will hold the 5th Annual Take Stock 10k/5k/Fun Run, Sunday, March 2, 2014. Runners will start and finish on Main Street in Lakewood Ranch. Both the 10k and 5k are scheduled to begin at 7:30 a.m. and the Fun Run starts at 8:30 a.m. Post Race party with food, entertainment, raffles, age group awards and kids activities immediately following the race.

All proceeds from this event benefit Take Stock in Children of Manatee County.

Take Stock in Children is a non-profit organization that helps children from low-income families achieve academic and personal success by providing mentoring programs and college scholarships. The Florida Pre-Paid College Foundation matches the money we raise dollar-for-dollar, thus creating opportunity for young people who have shown their desire and commitment to attend college by maintaining a 2.5 or higher grade point average and remaining drug and crime-free.

Online registration will close on February 28th, at 11:59 p.m. After 2/28/14, price increases to $35 for all participants.


To Register please visit: http://raceroster.com/events/2014/1724/5th-annual-take-stock-10k-5k-fun-run

Event Schedule:

Mar 01 11:00 AM - YMCA Health and Wellness Expo / Packet Pick Up

Mar 02 6:30 AM - Race Day Registration

Mar 02 7:30 AM - 10k / 5k Start

Mar 02 8:30 AM - Fun Run Start

Mar 02 9:00 AM - Awards Presentation

Monday, February 17, 2014

2014 Honda CR-V is a "Best Car For The Money" According to U.S. News & World Report

The 2014 Honda CR-V (http://automobiles.honda.com/cr-v/), the best-selling SUV in America for the past two years, has won a U.S. News & World Report "Best Cars for the Money" award. The highly-versatile and feature-packed CR-V was named "Best Compact SUV for the Money" among 2014 vehicles sold in the United States.

"The CR-V offers more quality, utility, comfort, fuel-efficiency, and fun-to-drive character than many more-expensive competitors," said Mike Accavitti, senior vice president of Automobile Operations at American Honda. "Value for the money is one of the key things that customers expect when buying a Honda, and this award recognizes the CR-V's fulfillment of that promise."

The "Best Cars for the Money" methodology combines quality and value data into a composite score. Within each of 21 award categories, the vehicle with the highest score is named the "Best Car for the Money" in that category. Quality is measured by the overall score a vehicle achieved in the U.S. News car rankings at the time the awards are published. The rankings, updated monthly at www.usnews.com/cars, compare cars on the basis of safety, reliability and a consensus of industry experts' opinions. Value is measured by a combination of a vehicle's five-year total cost of ownership and the average price paid for the vehicle at the time the awards are published.

Honda Now Ships More American-made Cars from the U.S. than it imports from Japan

American Honda became a net exporter in the U.S. for the first time in 2013 - exporting 108,705 U.S.-made Honda and Acura vehicles versus the 88,537 vehicles it imported from Japan. With sustained growth, Honda achieved record production of automobiles in 2013, both in North America (1,781,213 units) and in the U.S. (1,309,917 units), enabling this first-ever net exporter achievement.

"Achieving net exporter status is a natural result of our commitment and investment in the U.S. and North America," said Tetsuo Iwamura, president & CEO of Honda North America, Inc. "The achievement of this tremendous milestone is a result of the efforts of the tens of thousands of associates in America who develop and produce our vehicles and those who manage the export of these products to customers in global markets."

Over the past three years, Honda has invested more than $2.7 billion to expand its U.S. and North American auto production operations. As a result, today nearly 95 percent of the Honda and Acura cars and trucks sold in the U.S. are made locally in North America.

Honda is the Most Durable, Longest Lasting Brand in its Class for Past 25 Years

Honda vehicles are the most durable and longest lasting of any mainstream automotive brand*, according to Polk vehicle registration statistics from 1988-2012. No other mainstream brand had a greater percentage of vehicles on the road than the Honda brand. In the mainstream segment, an industry best 75% of all Honda vehicles sold in the last 25 years were still on the road.

"One of the most important considerations for a new vehicle purchase is how long that vehicle will last and this study demonstrates that Honda quality and reliability is not just part of our hard-earned reputation but represents our industry-leading performance on the road," said Michael Accavitti, senior vice president of automobile operations for American Honda Motor Co., Inc. "If consumers want the most durable, longest lasting mainstream brand, Honda vehicles are the clear choice."

Friday, January 31, 2014

With Much Gratitude to our CUSTOMERS - Numbers Talk

1.3 Million Plus! And the CR-V is now a member of the 300,000 club.

Honda set an all-time December sales record to help register its second-best annual sales total ever in the U.S. - 1,359,876 units-an impressive 7.4% more than in 2012!
Sales Highlights
• CR-V is the bestselling SUV in the U.S.-period-with annual sales topping 300,000 (303,904 total units) for the first time. (CR-V joined Accord and Civic in the 300,000 club).
• Accord sales were up 10.5% over 2012 to 366,678 units-Accords best showing since 2008. Accord beat key rivals, including Nissan Altima, Ford Fusion, Hyundai Sonata, Chevrolet Malibu and Kia Optima. (Only Toyota Camry sold more total units in the segment –and Camry’s numbers include many fleet sales.)
• Civic sales were up 5.7% to 336,180 units, Civics best result since 2008, and the third best in its 40-yrear history.
• Odyssey sales surged 32.7% in December for a yearly total of 128,987 units-more than Chrysler Town & Country and Toyota Sienna.
• Pilot sales rose 10.3% to 126,678 units.

Thursday, January 30, 2014

2015 Honda Fit - REIMAGINED

The 2015 Fit has been completely reimagined, and we’re excited to share even more details with you. The new Fit features a sleek modern exterior, sporty, fun-to-drive handling and plenty of forward-thinking technology. Additionally, we’re proud to announce that it will be produced at an all-new North American facility.

Great Ideas begin with Great CONCEPTS...REIMAGINED

Here’s what you can expect from our most stunning hatchback yet.

Aggressive new styling
Aerodynamic body constructed from high-tensile steel
Striking new grille and headlights
Available 16-inch, alloy wheels
Interior evolution
52.7 cubic feet of cargo space[1] with the Honda-exclusive Magic Seat®
Increased passenger volume and rear legroom
Available leather-trimmed seats
Performance machine
i-VTEC® engine with Earth Dreams Technology generates 130-horsepower (SAE net) at 6600 rpm and 114 lb.-ft of torque at 4600 rpm
6-speed manual or available Continuously Variable Transmission (CVT)
Revised, sport-tuned suspension
Packed with technology
Standard Bluetooth® connectivity[2], rearview camera and Expanded View Driver’s Mirror
Available Smart Entry with push button start, Honda LaneWatch™[3] and 7-inch Display Audio touch-screen
Advanced Compatibility Engineering™ (ACE™) II Body Structure


When you join First Look, you'll get the details before the general public. You'll also receive exclusive updates, and an authorized retailer may contact you before its release.



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[1] Carrying too much cargo or improperly storing it can affect the handling, stability and operation of this vehicle. Follow applicable load limits and loading guidelines.

[2] The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.

[3] Display accuracy will vary based on weather, size of object and speed, and the display may not show all relevant traffic. The display is not a substitute for your own direct visual assessment of traffic conditions before changing lanes.


Saturday, January 25, 2014

Active Safety on the horizon - More to come - Car to Car communications?

Vehicle-to-Vehicle (V2V) Communications is a hot topic with automotive safety advocates. Where we once relied solely upon driving practices such as 'defensive driving'. We now have a plethora of passive safety features like seatbelts, crumple zones, even airbags. We now are seeing more and more active safety technology coming to the forefront. Each manufacturer has the basic ABS, Vehicle Stability Assist, parking sensors etc.
Vehicle-to-Vehicle Communications presents the promise to offer significant safety improvements. V2V is a communications protocol that allows the dynamic wireless exchange of data between nearby vehicles. The automated information exchange is anonymous, vehicle-based data representing position, speed, and location, just for starters. V2V communications will enable a vehicle to:
  • Sense threats and hazards within a 360 degree range of awareness
  • Sense the position of other vehicles
  • Sense the threat or hazard nearby or appoaching objects present
  • Calculate relative risk
  • Broadcast driver advisories or warnings
  • And ultimately to take pre-emptive actions to avoid and mitigate crashes.

The vision for V2V is clear. Each vehicle on our roads and highways will communicate with other vehicles and that this rich set of data and communications will support a new generation of active safety applications. Current estimate are high for the percentage of accidents that could be prevented once the V2V communications is enabled nationwide.

Monday, January 13, 2014

2014 Civics are here - Compare and Contrast

2014 Civic: What’s New?




The 2014 Civic raises the bar once again in the compact sedan and coupe segments with a number of exciting new features and enhancements. In addition, Civic Coupes receive dramatically refreshed styling, with Civic Si Coupe receiving its own special treatment.



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